O'Reilly TOC Conference 2010 Call for Participation

Call closed 11:59pm 09/01/2009 EDT.

Submit your proposal by September 1, 2009

Tips for Submitting a Proposal | Resources | Important Dates

Are you a(n):

  • Book publisher trying new digital creation, production, and distribution methods and models?
  • Startup building a new business in the publishing industry, especially in digital and mobile content and reading?
  • Publisher successfully (and profitably) repurposing content across multiple media, including books, ebooks, the Web, mobile, and video?
  • New publisher building a digital-first publishing business?
  • Executive driving new digital initiatives at your publishing company (and maybe running into resistance along the way)?
  • Refugee from the music, newspaper or magazine business willing to share lessons you’ve learned?
  • Author who’s going it alone without a publisher, using print-on-demand or ebooks to reach readers?
  • Publishing business that has figured out how to become (or remain) profitable in a digital world?
  • Technologist at a publishing company driving new digital initiatives?
  • Technology company with something new to offer in publishing technology?
  • Manager who’s successfully helped their editorial, production, or sales staff migrate to digital publishing?
  • Developer or vendor working on collaborative/distributed authoring/editing tools?
  • Company serving publishers looking for a platform to launch/announce a new product?
  • Entrepreneurial publisher or publishing technology company?
  • Publishing services or technology vendor looking to connect with decision makers?
  • Library finding new ways to connect readers to the content and knowledge they care about?
  • Person, organization, or business that cares about books and can articulate your vision for their future?
  • If so, you are invited to submit a proposal now to speak at the TOC Conference.

Some of the topics we plan to include in the 2010 conference program are:

  • Reaching mobile readers: when your customers carry bookstores in their pockets
  • Pricing and packaging digital books
  • Case studies of successful (or unsuccessful!) new publishing and digital initiatives
  • Case studies from implementing lessons learned at a previous TOC Conference
  • Strategies and tactics for incorporating print-on-demand into a supply chain
  • Moving beyond books: selling merchandise, community, experience, and other scarce goods in a world of “free”
  • Tools and challenges for an efficient all-digital workflow
  • Revising your P&L’s for the economics of digital publishing
  • Understanding and responding to the changing retail landscape
  • Using the web to find and promote the original people behind “user-generated content”—authors
  • Best practices for working with Amazon, Google, and other big internet players
  • How to capture and analyze web metrics of interest to publishers
  • Best new practices and tools for working with and supporting authors during editorial, production and/or marketing phases
  • Systems and devices for displaying digital copy (demos welcome)
  • Business models for delivering and/or receiving material via new devices
  • New copyright clearing, assertion, and determination mechanisms
  • XML, EPUB, RDF, and other TLA’s (three-letter acronyms) decoded and explained
  • Using open-source tools to assemble a digital publishing workflow

Proposals will be considered for the following types of presentations:

  • 45 minute conference session or panel discussion
  • 3 hour tutorial (these extended classes give participants hands-on, practical, in-depth guidance in using new technologies that are critical for publishing)
  • 5-10 minute Lightning Demo (this series of rapid-fire presentations provide insight into new technologies and projects that interest publishers)

A limited number of speaking opportunities are also available through conference sponsorship. Contact Sharon Cordesse at (707) 827-7065 or scordesse@oreilly.com for more information.

Tips for Submitting a Proposal

Help us understand why your presentation is the right one for TOC.

  • Be authentic! Your peers need real-world scenarios they can use. Please submit original presentation ideas that focus on knowledge transfer, with engaging and relevant examples.
  • Include as much detail about the planned presentation as possible. The more we know about what you plan to present and why it matters, the better.
  • Be thorough! If you are proposing a panel tell us who else would be on it. If you are going to have a release let us know. If you feel this is something that hasn’t been covered at TOC before, let us know.
  • Keep it free of marketing.
  • Keep the audience in mind: they’re forward-minded, professional, and already pretty smart.
  • Clearly identify the level of the talk: is it for beginners to the topic, or for gurus? What knowledge should people have when they come to the presentation?
  • Give it a simple and straightforward title or name—fancy and clever titles or descriptions make it harder for people (committee and attendees) to figure out what you’re really talking about.
  • Limit the scope of the talk: Pick a useful aspect, or a particular technique, or walk through a simple program.
  • Explain why people will want to attend: Is the framework gaining traction? Is the app critical to modern systems? Will they learn how to deploy it, program it, or just what it is?


Important Dates

The submission deadline for all proposals is September 1, 2009.
All proposers will be notified whether or not their proposal is accepted by early November.
Registration opens in November 2009.

Submit a proposal now!

  • Ingram Content Group
  • Qualcomm
  • Copia
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Chuckwalla
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Lulu
  • Marvell
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus

For information on trade opportunities with O'Reilly conferences contact mediapartners@ oreilly.com

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

View a complete list of TOC contacts