Neelan Choksi

Neelan Choksi
CEO, Lexcycle

Website

Neelan Choksi is the CEO of Lexcycle, the company behind Stanza. With over 2.0 million users in over 60 countries and over 12 million eBooks downloaded, Stanza is the most popular eBook reader for the iPhone and IPod Touch.

Lexcycle was acquired by Amazon in April. Prior to joining Lexcycle, Neelan was the COO at SpringSource (recently acquired by VMWare), the company behind the popular open source Spring Framework. Neelan served as the co-founder and President at SolarMetric, a leading object relational mapping provider, which was acquired by BEA Systems in 2005. Neelan also worked for TechTrader, Andersen Consulting Strategic Services and Exxon Research and Engineering. He currently serves on the board of Tasktop Technologies. Neelan is a graduate of MIT (and was part of the often-publicized MIT Blackjack team), Stevens Institute of Technology, and the University of Chicago Booth Graduate School of Business.

Sessions

General
Location: Empire-Hudson (7th Floor) Level:
Allen Noren (O'Reilly Media, Inc.), Sara Lloyd (Pan Macmillan), Neelan Choksi (Lexcycle)
Average rating: ***..
(3.25, 4 ratings)
Is $9.99 the new "normal" for ebook pricing? Or is the sweet spot closer to $3.99, or $1.99, through the iTunes store? As the age of ebooks dawns, publishers are struggling to find pricing that works for their customers and their business models. Read more.
Keynote
Location: Broadway North (6th Floor) Level:
Neelan Choksi (Lexcycle)
Average rating: ****.
(4.22, 9 ratings)
In this keynote, Lexcycle's Chief Operating Officer Neelan Choksi will share the lessons learned from delivering the Stanza Reader iPhone Application to the market. Read more.
Sponsors
  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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