Greg Shepherd
Director, Content Architecture & Tools, Cengage Learning

Greg Shepherd, the Senior Manager of Content Architecture and Tools with the Strategic Content Initiatives group at Cengage Learning in Belmont, California, is currently involved in transforming Cengage Learning’s traditional print publishing business into a multi-channel, XML-based publishing business. He is also the program manager of an enterprise-wide effort to relaunch Cengage Learning’s XML strategy. Prior to joining Cengage Learning, Greg was an analyst with LexisNexis where he supported the transition from an SGML to XML workflow. Greg holds a BA from the University of King’s College and a master’s degree from Dalhousie University, Halifax, Nova Scotia.


Location: Chelsea-Gotham (7th Floor) Level:
Greg Shepherd (Cengage Learning)
Average rating: *****
(5.00, 1 rating)
Making change, like implementing XML in a publishing environment, is never easy but how change is introduced can have a big impact on its success. This talk will tell the story of the human challenges Cengage Learning faced when it used a top-down model to implement XML-based workflows. It will also discuss how using Agile principles to relaunch XML has turned users into change agents. Read more.
  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

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