Mark Coker

Mark Coker
Founder and CEO, Smashwords, Inc.

Website | @markcoker

Mark Coker is founder and CEO of Smashwords, a Silicon Valley digital publishing startup that aims to change the way books are published, sampled, marketed and sold. Smashwords launched January 2008 at Tools of Change in New York, where Coker unveiled the company in a Lightning Round Presentation.

Coker’s previous startup,, was acquired and is now owned and operated by the Nasdaq Stock Exchange. His work with BestCalls, as a champion for fair disclosure, was a catalyst for the SEC’s ground breaking Regulation FD. See this link to Wikipedia for more info on BestCalls.

Coker is also co-author, with his wife, of Boob Tube, a novel that explores the wild and wacky world of daytime television soap operas. It was his frustration trying to get Boob Tube published that led him to conclude the traditional book publishing industry is broken, not just from the perspective of authors and publishers, but for readers as well. He believes Smashwords holds the promise to make publishing more profitable for authors and publishers.


Location: Broadway North (6th Floor) Level:
Mark Coker (Smashwords, Inc.), Joe Wikert (O'Reilly Media, Inc.), April Hamilton (April Hamilton), David Rothman (, Russell Wilcox (E Ink)
Average rating: ***..
(3.75, 8 ratings)
eBooks, written off just a few years ago as a massive failure, are on the rise again. According to the latest industry data, ebooks are the fastest growing segment in an otherwise stagnant trade book industry. This panel discussion, moderated by Mark Coker, will cover the latest trends in the ebook business and provide publishers with actionable strategies to profit from the rise of ebooks. Read more.
  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at

Press and Media

For media-related inquiries, contact Maureen Jennings at

Contact Us

View a complete list of TOC contacts