Presentation Files: 2009 Slides for Download

Presentation files will be made available after the session has concluded and the speaker has given us the files. Check back if you don't see the file you're looking for—it might be available later! (However, please note some speakers choose not to share their presentations.) Also, check out the presentation files from the 2008 edition of TOC.

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Scott Meyers (Independent Author and Consultant)
How should authors approach their task, given that what they produce may or may not appear in printed form, may or may not have color available, may or may not be able to display dynamic content, may or may not have Internet access available, and may be viewed on devices ranging from widescreen monitors to cell phones -- unless it's consumed as audio?
Laurel Touby (
Remember the book party? It’s the one-night only, martini-fueled marketing tool publishers have used for decades as a platform for building buzz around a fresh new book. They’re seen as the lavish French kiss publishers give their authors before the long road of big book sales. There’s just one problem- they don’t work.
Neelan Choksi (Lexcycle)
In this keynote, Lexcycle's Chief Operating Officer Neelan Choksi will share the lessons learned from delivering the Stanza Reader iPhone Application to the market.
Brian O’Leary (Magellan Media), Mac Slocum (O'Reilly), Chelsea Vaughn (Random House)
As digital content has become more available and more commonly distributed in book publishing, fears of piracy and lost sales have grown. The rise of peer-to-peer file sharing sites has likely amplified these fears. While the debate over the impact of "free" content has been at times heated, the discussions are more often than not characterized by a lack of hard data.
Michael Smith (International Digital Publishing Forum), Kenneth Brooks (Cengage Learning), Leslie Hulse (HarperCollins Publishers), Cynthia Cleto (Springer Science+Business Media)
Presentation: external link
Get a comprehensive overview of the basics of eBooks including business issues driving ePublishing, business characteristics, business models, areas of experimentation, challenges and trends. In association with the International Digital Publishing Forum (IDPF), we’ll consider each of these aspects across Trade, Higher Education, Reference and STM Publishing.
Joshua Tallent (eBook Architects, now Firebrand Technologies), Keith Fahlgren (Safari Books Online), Garth Conboy (eBook Technologies, Inc.)
The second of our two-part series on eBooks, this tutorial is all about implementation. We'll show you how to make your books into digital masterpieces; cover the ePub format, discussing its special features and unfortunate pitfalls; and we'll take a look at the capabilities of the current ePub readers and how you can make them work for your particular eBooks.
Peter Balis (Wiley)
The digital landscape has changed dramatically over the past few years and Wiley, like many other publishers has worked tirelessly to stay ahead of the curve by anticipating trends in technology and consumer behavior while managing costs and workflows. It is at once an extremely exciting time and a difficult time as seemingly every day brings a new eReader or proprietary format to the fray.
Matt Jacobson (Connotate), Michael Hunziker (Interactive Data Corporation)
Interactive Data deployed hundreds of intelligent software Agents to address the recurring manual processes of data monitoring, collection, alerting and file download. Connotate’s Agents increased overall quality and timeliness of data while reducing staff hours required for daily processing. Acting as productivity amplifiers, Agents deliver strong ROI by enabling a “Work Smarter” culture.
Eric Severson (Flatirons Solutions)
Back by popular demand, this tutorial discusses how XML is central to many exciting publishing initiatives, especially bringing existing content to new media and devices. For nearly all publishers, forging into the future will involve XML. High-level and business-oriented, this session will peek under the hood to see what’s happening without dwelling on technical details.
Peter Brantley (BookServer Project)
The explosion of publications on the web, in combination with increasingly ubiquitous broadband networks, accessible from ever-more mobile computing platforms, leads us to consider how literature might serve as a collection of data to enable new services on the web.
Sara Lloyd (Pan Macmillan)
Exploring a book publisher's manifesto for the twenty first century.
Russell P. Reeder (Media Temple, Inc.), Chris Odom (LibreDigital)
The digital revolution has often provoked more questions than answers. That’s because content owners have always needed to balance a desirable breadth of distribution options with the need to exercise control over copyrights and a profound and correct perspective on where proprietary content has been distributed.
Tim O'Reilly (O'Reilly Media, Inc.)
Edward Colleran (Copyright Clearance Center), Nancy Wiley (John Wiley & Sons), Greg Merkle (Dow Jones Enterprise Media Group), Hadrien Gardeur (Feedbooks)
Digital publishing creates opportunities for ancillary products, customization, sharing within online communities and mashups to name a few, but it also opens the door to new rights, licensing and copyright questions.
Kassia Krozser (, Angela James (Carina Press), Sarah Wendell (Smart Bitches, Trashy Books LLC)
While the publishing industry waits for ebooks to become the next big thing, a thriving ebook market targeted largely toward women has developed a loyal reader base, moved into territory traditionally occupied by mainstream publishers, and changed the rules when it comes to pricing books and compensating authors for their work. Discover how you can learn from these success stories.
Sameer Shariff (iPublishCentral)
Electronic publishing is the future. Publishers are stepping up efforts to implement their online strategies to gain visibility, understand their customer and establish a direct relationship with them. Publishers are looking for a solution that removes high costs and time barriers and offers a way to experiment with different online business models.
Mike Shatzkin (The Idea Logical Company, Inc.), Maria Bonn (University of Michigan University Library), D.C. Denison (The Boston Globe), Jesse McDougall (Me), Andrew Bolwell (HP), Andrew Malkin (Overbrook Consulting Group)
A growing industry requires experimentation, and experimentation inevitably leads to stories of success and failure. In this frank discussion, panelists will recount their digital content wins, losses, and lessons learned.
Liza Daly (Safari), Keith Fahlgren (Safari Books Online), Anusha Nirmalananthan (Plastic Logic, Inc. )
What's it like to read your books on a Kindle? Can consumers put your content on their Sony Reader? Could you stand to read War and Peace on an iPod Touch? In this session, we'll review the current set of popular e-readers with a focus on the reading experience: ease of use and purchase, navigation, fonts and layout.
Patricia Albanese (Rochester Institute of Technology), Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology), Michael Riordan (Open Publishing Lab at the Rochester Institute of Technology), Tona Henderson (Rochester Institute of Technology)
RIT's Open Publishing Lab will present a suite of open-source applications, currently under development, that enhance and extend current publishing platforms, including a tool to automatically convert wikis and blogs into ready-to-print books, Drupal extensions that allow near-instantaneous news gathering and publishing across multiple media, and a game that uses print to enable social networking.
Jason Epstein (On Demand Books)
William Rosenblatt (GiantSteps Media Technology Strategies), John Kreisa (Mark Logic)
The recent landmark settlement between Google and book publishers has the potential to revolutionize online publishing; it sets the stage for a vast array of new business models. Will you be ready to reap the rewards? Will you be able to organize and deliver your content in the way that Google – and other online services – can use it to increase your revenue and exposure?
Gavin Bell (
Working the long tail of sales is an excellent plan in these leaner times. The other pieces are falling into place, ebooks and on demand printing, but how can you find out what is happening inside the long tail. Social networks are an effective means of interacting with your community. This talk will explain the what, why, and how of creating a successful community and how to make better books.
Nina Paley (Nina Paley Productions, LLC)
Why should techies have all the fun? The few publishers to embrace open content focus primarily on technical books. But an increasing number of artists and pop culture creators are seeking alternatives to copy restricting their works. What works for Cory Doctorow's science fiction can also work for graphic novels, art and coffee table books.
Mark Coker (Smashwords, Inc.), Joe Wikert (O'Reilly Media, Inc.), April Hamilton (April Hamilton), David Rothman (, Russell Wilcox (E Ink)
Presentation: The Rise of eBooks Presentation [PPT]
eBooks, written off just a few years ago as a massive failure, are on the rise again. According to the latest industry data, ebooks are the fastest growing segment in an otherwise stagnant trade book industry. This panel discussion, moderated by Mark Coker, will cover the latest trends in the ebook business and provide publishers with actionable strategies to profit from the rise of ebooks.
Angela D'Agostino (Proquest), David Thompson (Random House Publishing, Inc.)
Publishers historically have had little information on the end consumer (the reader) of their products (books). The times as well as the tools have changed that are now available to inform strategic decisions. Come and listen to interesting stats on consumer book buyer behavior and how publishers are using this data to inform decisions about how to best target their audience online and offline.
Jack McKeown (Books & Books Westhampton Beach), Tom Thompson (Verso Advertising)
Learn how to optimize the online reach and cost-effectiveness of your book marketing campaigns. Verso's vertical ad network targets and engages the consumers you want to capture, utilizing the latest in contextual, demographic, behavioral and retargeting technology and more than 4,300 specialty content websites with over 110 million monthly unique visitors.
Jeff Jarvis (
Norman Walsh (MarkLogic Corporation ), Bill Kasdorf (Apex Content Solutions), Bob Kelly (The American Physical Society), John Gardner (ViewPlus Technologies, Inc.), Marisa DeMeglio (DAISY Consortium)
This tutorial will demonstrate practical solutions for producing content in formats that are friendly to a wide audience while still maintaining quality. Focusing on different models of "book" presentation, we'll explore everything from eBook and audio book production to DAISY, SVG, and even VoiceML generation, demonstrating how all of these advances in publishing tie into XML accessibility.
Mike Shatzkin (The Idea Logical Company, Inc.), Laura Dawson (Bowker), Brian O’Leary (Magellan Media), Ted Hill (THA Consulting)
Based on the results of six months of research, surveys, interviews, and analysis, the StartwithXML project offered a clear argument for developing intellectual property as XML documents from the outset.
Evangeline Haughney (Adobe Systems Incorporated), Bill Westerman (Create with Context)
Youth are approaching digital self-expression and publishing from a more organic, collaborative angle than previous generations. They jump right in when the creative urge strikes, collaborating with others from around the globe, and "publishing" an ongoing stream of of-the-moment, mashed-up, throw-away media. Learn more about the research findings on youth and the future of creativity.
  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

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