Schedule

Below are the confirmed and scheduled talks at O'Reilly Tools of Change for Publishing Conference 2009 (schedule subject to change).

Customize Your Own Schedule

Create your own TOC schedule using the personal scheduler function. Mark the tutorials, sessions, keynotes, and events you want to attend by clicking on the calendar icon next [calendar icon] to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Broadway North (6th Floor)
Add Building a New World Publishing Business: Lessons from Stanza to your personal schedule
8:45am Keynotes
Room: Broadway North (6th Floor)
Building a New World Publishing Business: Lessons from Stanza Neelan Choksi (Lexcycle)
Add The Narrative is Changing: Sensors, Social Editors and the New Storytelling to your personal schedule
9:15am Keynotes
Room: Broadway North (6th Floor)
The Narrative is Changing: Sensors, Social Editors and the New Storytelling Nick Bilton (The New York Times R&D Labs)
Add Reasons To Be Excited to your personal schedule
9:45am Keynotes
Room: Broadway North (6th Floor)
Reasons To Be Excited Tim O'Reilly (O'Reilly Media, Inc.)
Add CEO Roundtable:  The Changing Role of the Publisher to your personal schedule
11:00am CEO Roundtable: The Changing Role of the Publisher Joe Wikert (O'Reilly Media, Inc.), Clint Greenleaf (Greenleaf Book Group), Michael Hyatt (Thomas Nelson), Bob Young (Lulu.com), Eileen Gittins (Blurb)
Add The Long Tail Needs Community to your personal schedule
11:50am The Long Tail Needs Community Gavin Bell (gavinbell.com)
Add The Future of News to your personal schedule
2:00pm The Future of News Andrew Nachison (We Media), Nick Bilton (The New York Times R&D Labs), Jeff Jarvis (Buzzmachine.com), Susan Mernit (HACK THE HOOD), Matt Thompson (Reynolds Journalism Institute)
Add Success Stories and Failures in Digital Publishing to your personal schedule
2:50pm Success Stories and Failures in Digital Publishing Mike Shatzkin (The Idea Logical Company, Inc.), Maria Bonn (University of Michigan University Library), D.C. Denison (The Boston Globe), Jesse McDougall (Me), Andrew Bolwell (HP), Andrew Malkin (Overbrook Consulting Group)
Add Where Do You Go with 40,000 Readers? A Study in Online Community Building to your personal schedule
3:40pm Where Do You Go with 40,000 Readers? A Study in Online Community Building Ron Hogan (Shelf Awareness), John Scalzi (Scalzi Consulting), Patrick Nielsen Hayden (Tor Books), Tobias Buckell (self-employed)
Add Good News from the Worst Writing Contest in the World to your personal schedule
5:00pm Plenary
Room: Broadway North (6th Floor)
Good News from the Worst Writing Contest in the World Chris Baty (NaNoWriMo)
Add The Open-Source Coffee Table Book: Publishing Pop Culture in the Digital Age to your personal schedule
5:25pm Plenary
Room: Broadway North (6th Floor)
The Open-Source Coffee Table Book: Publishing Pop Culture in the Digital Age Nina Paley (Nina Paley Productions, LLC)
Broadway South (6th Floor)
Add eBooks: How Soon Is Now to your personal schedule
11:00am eBooks: How Soon Is Now Peter Balis (Wiley)
Add Challenging Notions of "Free" to your personal schedule
11:50am Challenging Notions of "Free" Brian O’Leary (Magellan Media), Mac Slocum (O'Reilly), Chelsea Vaughn (Random House)
Add What Happens When Anyone Can Edit Your Book, Online? to your personal schedule
2:00pm What Happens When Anyone Can Edit Your Book, Online? John Broughton (Author of an O'Reilly book)
Add Greening the Book Industry: The Environmental Challenge and How We're Responding to your personal schedule
2:50pm Greening the Book Industry: The Environmental Challenge and How We're Responding Michael Healy (Book Industry Study Group), Andrew Van Der Laan (Random House, Inc.), Kevin Spall (Thomson Shore)
Add Youth and Creativity: Emerging Trends in Self-expression and Publishing to your personal schedule
3:40pm Youth and Creativity: Emerging Trends in Self-expression and Publishing Evangeline Haughney (Adobe Systems Incorporated), Bill Westerman (Create with Context)
Chelsea-Gotham (7th Floor)
Add New Reading Habits, New Distribution Models to your personal schedule
11:00am New Reading Habits, New Distribution Models Peter Brantley (BookServer Project), Susan Danziger (DailyLit), Sol Rosenberg (Value Chain International, Ltd.), David Wilk (Booktrix), Caroline Vanderlip (SharedBook Inc.), Jamie Carter (Publisher Alley)
Add Making an Impact with Travel Content - in Print, Online, and Mobile to your personal schedule
2:50pm Making an Impact with Travel Content - in Print, Online, and Mobile Rob Flynn (John Wiley & Sons), Brice Gosnell (Lonely Planet Publications), Cree Lawson (Travel Ad Network), Nathan Clapton (TripAdvisor), Ensley Eikenburg (Frommer’s )
Add Blogging as a Tool for Change to your personal schedule
3:40pm Blogging as a Tool for Change Michael Hyatt (Thomas Nelson)
Harlem (7th Floor)
Add Unleashing The Power of the Unbound Book to your personal schedule
11:00am Unleashing The Power of the Unbound Book Walter Walker (codeMantra LLC), Melissa Lutchkus (CodeMantra, LLC)
Add Anatomy of a Content Platform to your personal schedule
2:00pm Anatomy of a Content Platform Joseph Bachana (DPCI)
Empire-Hudson (7th Floor)
Add Survey of Current E-Readers to your personal schedule
11:00am Survey of Current E-Readers Liza Daly (Safari), Keith Fahlgren (Safari Books Online), Anusha Nirmalananthan (Plastic Logic, Inc. )
Add Understand Your Consumer BEFORE You Define Your Strategy to your personal schedule
11:50am Understand Your Consumer BEFORE You Define Your Strategy Angela D'Agostino (Proquest), David Thompson (Random House Publishing, Inc.)
Add Speaking the Same Language: Universal Technology Standards in Publishing and Bookselling to your personal schedule
2:50pm Speaking the Same Language: Universal Technology Standards in Publishing and Bookselling Kevin Smokler (Kevin Smokler enterprises), Otis Chandler (Goodreads.com), Tim Spalding (LibraryThing), Kirk Biglione (Oxford Media Works), Colette Vogele (Vogele & Associates)
Add Topics from the TOC Tag Cloud to your personal schedule
3:40pm Topics from the TOC Tag Cloud Mac Slocum (O'Reilly), Kassia Krozser (Booksquare.com), Kirk Biglione (Oxford Media Works), Brian O’Leary (Magellan Media), Kat Meyer (O'Reilly Media, Inc. )
Columbia -Duffy (7th Floor)
Add Doing More with Safari Books Online to your personal schedule
11:00am Doing More with Safari Books Online CJ Rayhill (Safari Books Online)
Add Striking the Right Balance - Print, POD and Digital to your personal schedule
11:50am Striking the Right Balance - Print, POD and Digital David Taylor (Lightning Source, Inc.), Frank Daniels (Ingram Digital)
Add A Post-Hype Playbook: Compete to Win in the eBook Marketplace to your personal schedule
2:00pm A Post-Hype Playbook: Compete to Win in the eBook Marketplace Vincent Henderson (Innodata Isogen)
Add SamePage: SaaS Production Management Workflow to your personal schedule
2:50pm SamePage: SaaS Production Management Workflow Steve Jewett (Appingo)
12:35pm Lunch
Room: Atrium (8th Floor)
10:15am Morning Break
Room: Exhibit Hall (6th Floor)
4:25pm Afternoon Break
Room: Exhibit Hall (6th Floor)
7:45am Continental Breakfast
Room: Manhattan Ballroom (8th Floor)
8:45am-9:15am (30m) Keynote
Building a New World Publishing Business: Lessons from Stanza
Neelan Choksi (Lexcycle)
In this keynote, Lexcycle's Chief Operating Officer Neelan Choksi will share the lessons learned from delivering the Stanza Reader iPhone Application to the market.
9:15am-9:45am (30m) Keynote
The Narrative is Changing: Sensors, Social Editors and the New Storytelling
Nick Bilton (The New York Times R&D Labs)
TBD
9:45am-10:15am (30m) Keynote
Reasons To Be Excited
Tim O'Reilly (O'Reilly Media, Inc.)
TBD
11:00am-11:45am (45m) General
CEO Roundtable: The Changing Role of the Publisher
Joe Wikert (O'Reilly Media, Inc.), Clint Greenleaf (Greenleaf Book Group), Michael Hyatt (Thomas Nelson), Bob Young (Lulu.com), Eileen Gittins (Blurb)
The goal of this session is to talk about the evolving landscape of publishing and how the worlds of traditional publishers and self-publishers are converging. Author platform is more important than ever before. How do both types of publishers leverage this? What are each doing to help authors build their platforms?
11:50am-12:35pm (45m) General
The Long Tail Needs Community
Gavin Bell (gavinbell.com)
Working the long tail of sales is an excellent plan in these leaner times. The other pieces are falling into place, ebooks and on demand printing, but how can you find out what is happening inside the long tail. Social networks are an effective means of interacting with your community. This talk will explain the what, why, and how of creating a successful community and how to make better books.
2:00pm-2:45pm (45m) General
The Future of News
Andrew Nachison (We Media), Nick Bilton (The New York Times R&D Labs), Jeff Jarvis (Buzzmachine.com), Susan Mernit (HACK THE HOOD), Matt Thompson (Reynolds Journalism Institute)
If we accept that media will never return to its pre-Internet form, what lies ahead for news? How will we use current and future digital tools to craft and disseminate information? What lessons can publishers of all types learn from the news industry's digital transition? A panel of media experts will discuss these topics and others in this forward-looking session.
2:50pm-3:35pm (45m) General
Success Stories and Failures in Digital Publishing
Mike Shatzkin (The Idea Logical Company, Inc.), Maria Bonn (University of Michigan University Library), D.C. Denison (The Boston Globe), Jesse McDougall (Me), Andrew Bolwell (HP), Andrew Malkin (Overbrook Consulting Group)
A growing industry requires experimentation, and experimentation inevitably leads to stories of success and failure. In this frank discussion, panelists will recount their digital content wins, losses, and lessons learned.
3:40pm-4:25pm (45m) General
Where Do You Go with 40,000 Readers? A Study in Online Community Building
Ron Hogan (Shelf Awareness), John Scalzi (Scalzi Consulting), Patrick Nielsen Hayden (Tor Books), Tobias Buckell (self-employed)
John Scalzi is the science fiction author whose personal blog, Whatever, has built up an audience of approximately 40,000 daily readers and won a Hugo for best fan writing. Patrick Nielsen Hayden is the editor at Tor who saw a novel Scalzi published online and saw a future "New York Times" bestseller in the making. Publishing industry observer Ron Hogan talks with them about how it all happened.
5:00pm-5:25pm (25m) Keynote
Good News from the Worst Writing Contest in the World
Chris Baty (NaNoWriMo)
National Novel Writing Month founder Chris Baty will talk about NaNoWriMo's improbable ten-year history and share some of the event's deeply hopeful signs for the publishing industry.
5:25pm-6:00pm (35m) Keynote
The Open-Source Coffee Table Book: Publishing Pop Culture in the Digital Age
Nina Paley (Nina Paley Productions, LLC)
Why should techies have all the fun? The few publishers to embrace open content focus primarily on technical books. But an increasing number of artists and pop culture creators are seeking alternatives to copy restricting their works. What works for Cory Doctorow's science fiction can also work for graphic novels, art and coffee table books.
11:00am-11:45am (45m) General
eBooks: How Soon Is Now
Peter Balis (Wiley)
The digital landscape has changed dramatically over the past few years and Wiley, like many other publishers has worked tirelessly to stay ahead of the curve by anticipating trends in technology and consumer behavior while managing costs and workflows. It is at once an extremely exciting time and a difficult time as seemingly every day brings a new eReader or proprietary format to the fray.
11:50am-12:35pm (45m) General
Challenging Notions of "Free"
Brian O’Leary (Magellan Media), Mac Slocum (O'Reilly), Chelsea Vaughn (Random House)
As digital content has become more available and more commonly distributed in book publishing, fears of piracy and lost sales have grown. The rise of peer-to-peer file sharing sites has likely amplified these fears. While the debate over the impact of "free" content has been at times heated, the discussions are more often than not characterized by a lack of hard data.
2:00pm-2:45pm (45m) General
What Happens When Anyone Can Edit Your Book, Online?
John Broughton (Author of an O'Reilly book)
The book "Wikipedia: The Missing Manual" teaches readers how to edit online Wikipedia articles. O'Reilly Media, the publisher, and the Wikimedia Foundation, the owner of Wikipedia, agreed to post this book online, on the Wikipedia website, as fully editable content. This talk discusses the challenges of getting a book into wiki format, to be editable, and what happened after the book went online.
2:50pm-3:35pm (45m) General
Greening the Book Industry: The Environmental Challenge and How We're Responding
Michael Healy (Book Industry Study Group), Andrew Van Der Laan (Random House, Inc.), Kevin Spall (Thomson Shore)
This session will feature a round-table discussion with industry experts explaining the ways in which the book industry is responding to the mounting pressure to "green the presses."
3:40pm-4:25pm (45m) General
Youth and Creativity: Emerging Trends in Self-expression and Publishing
Evangeline Haughney (Adobe Systems Incorporated), Bill Westerman (Create with Context)
Youth are approaching digital self-expression and publishing from a more organic, collaborative angle than previous generations. They jump right in when the creative urge strikes, collaborating with others from around the globe, and "publishing" an ongoing stream of of-the-moment, mashed-up, throw-away media. Learn more about the research findings on youth and the future of creativity.
11:00am-11:45am (45m) General
New Reading Habits, New Distribution Models
Peter Brantley (BookServer Project), Susan Danziger (DailyLit), Sol Rosenberg (Value Chain International, Ltd.), David Wilk (Booktrix), Caroline Vanderlip (SharedBook Inc.), Jamie Carter (Publisher Alley)
We are in a transitional period: basic reading and distribution patterns are carrying over from traditional models, but these methods are also being shaped by new habits and systems that are only beginning to emerge. This panel will discuss the implications of this reading/distribution transition, the new economics at play, and the impact technology will have on future reading.
11:50am-12:35pm (45m) General
Lessons from a Book's Simultaneous Publication in Print and on the Web
Stephen Smith (Zondervan)
Learn how Crossway Books managed a simultaneous print and web launch of a new reference book. We'll focus on how integrating digital planning into our workflow resulted in a better product at lower cost, and why other publishers should consider doing something similar to gain digital expertise.
2:00pm-2:45pm (45m) General
If at First You Don't Succeed: Using Agile to Relaunch XML at Cengage Learning
Greg Shepherd (Cengage Learning)
Making change, like implementing XML in a publishing environment, is never easy but how change is introduced can have a big impact on its success. This talk will tell the story of the human challenges Cengage Learning faced when it used a top-down model to implement XML-based workflows. It will also discuss how using Agile principles to relaunch XML has turned users into change agents.
2:50pm-3:35pm (45m) General
Making an Impact with Travel Content - in Print, Online, and Mobile
Rob Flynn (John Wiley & Sons), Brice Gosnell (Lonely Planet Publications), Cree Lawson (Travel Ad Network), Nathan Clapton (TripAdvisor), Ensley Eikenburg (Frommer’s )
Travel publishers have been particularly successful in leveraging their content in multiple formats, while continuing to maintain book sales. Why have travel publishers been successful and what can other publishers learn from them? A panel of experts will discuss how multiple platforms can strengthen brands and grow vibrant publishing businesses.
3:40pm-4:25pm (45m) General
Blogging as a Tool for Change
Michael Hyatt (Thomas Nelson)
Veteran blogger Michael Hyatt shares the basics of blogging. He will share why he believes blogging is an important tool for businesses today and then introduce how to get started blogging.
11:00am-11:45am (45m) Products & Services
Unleashing The Power of the Unbound Book
Walter Walker (codeMantra LLC), Melissa Lutchkus (CodeMantra, LLC)
Gone are the days when a book was simply a physical assembly of folded and gather pages, bound as a series of chapters in a case or paperback perfect binding. Gone are the days when the only formats publishers had to concern themselves with were hard cover, trade paperback or mass market paperback. In today’s world a book can be a file format;
11:50am-12:35pm (45m) Products & Services
How Design-driven, Automated Publishing Can Improve Your Product
Chandi Perera (Typefi Systems)
It is a misconception that automated publishing inherently means bland or apparent cookie-cutter design. By creating a standard taxonomy, leveraging industry-standards such as XML, Word and InDesign, it is possible to create highly-designed products that are capable of easily changing based on market demands.
2:00pm-2:45pm (45m) Products & Services
Anatomy of a Content Platform
Joseph Bachana (DPCI)
As publishers are increasingly moving to make investments in their digital strategy, there are questions about what are the technologies that will best support that strategy. Mr. Bachana will present how DAM, XML servers, Web content management systems, text mining engines and multi-channel technologies support the publishers' digital needs, which you need today and which are not as critical.
11:00am-11:45am (45m) General
Survey of Current E-Readers
Liza Daly (Safari), Keith Fahlgren (Safari Books Online), Anusha Nirmalananthan (Plastic Logic, Inc. )
What's it like to read your books on a Kindle? Can consumers put your content on their Sony Reader? Could you stand to read War and Peace on an iPod Touch? In this session, we'll review the current set of popular e-readers with a focus on the reading experience: ease of use and purchase, navigation, fonts and layout.
11:50am-12:35pm (45m) General
Understand Your Consumer BEFORE You Define Your Strategy
Angela D'Agostino (Proquest), David Thompson (Random House Publishing, Inc.)
Publishers historically have had little information on the end consumer (the reader) of their products (books). The times as well as the tools have changed that are now available to inform strategic decisions. Come and listen to interesting stats on consumer book buyer behavior and how publishers are using this data to inform decisions about how to best target their audience online and offline.
2:00pm-2:45pm (45m) General
Building Old World Publishing Values into New World Automated Workflows
Phil Zuckerman (Applewood Books)
As more and more of the publishing process is automated, how does a publisher insure the kind of quality that can maintain or build a brand of excellence? Through real examples of challenges and solutions, publishers will be led step by step through the planning and development process of a small reprint publisher in its pursuit of business scale without loss of quality.
2:50pm-3:35pm (45m) General
Speaking the Same Language: Universal Technology Standards in Publishing and Bookselling
Kevin Smokler (Kevin Smokler enterprises), Otis Chandler (Goodreads.com), Tim Spalding (LibraryThing), Kirk Biglione (Oxford Media Works), Colette Vogele (Vogele & Associates)
Increasingly the publicity and operations of the book business involve the movement of data as much as physical product. This talk discusses the use of universal technical standards for all stages of the publishing supply chain, particularly for publishing professionals who have no idea what universal standards are.
3:40pm-4:25pm (45m) General
Topics from the TOC Tag Cloud
Mac Slocum (O'Reilly), Kassia Krozser (Booksquare.com), Kirk Biglione (Oxford Media Works), Brian O’Leary (Magellan Media), Kat Meyer (O'Reilly Media, Inc. )
The tag cloud featured on the Tools of Change for Publishing blog is an organic representation of the important topics, companies and themes that consistently bubble up in TOCcoverage: e-readers, ebooks, mobile devices, revenue streams (or lack thereof), and more.
11:00am-11:45am (45m) Products & Services
Doing More with Safari Books Online
CJ Rayhill (Safari Books Online)
Safari Books Online is an on-demand digital library that provides one integrated source for over 7300 expert reference and learning materials from leading publishers. This session will provide actual interaction with the site, which includes exclusive access to the collections of O’Reilly Media, Peachpit Press, Cisco Press, Addison-Wesley,
11:50am-12:35pm (45m) Products & Services
Striking the Right Balance - Print, POD and Digital
David Taylor (Lightning Source, Inc.), Frank Daniels (Ingram Digital)
Publishers are increasingly faced with decisions about where to make the investments to maximize their opportunities. Consumers are demanding more flexibility and speed in the ways that they purchase content. Digital options continue to emerge, while print is very much with us. Developing the right balance is difficult.
2:00pm-2:45pm (45m) Products & Services
A Post-Hype Playbook: Compete to Win in the eBook Marketplace
Vincent Henderson (Innodata Isogen)
For years, eBook sales have failed to match the lofty visions of industry observers. But now, as sales of eBooks are expected to continue growing in 2009 and beyond, many leading media, e-commerce and publishing companies are making plans to take advantage of this market’s potential.
2:50pm-3:35pm (45m) Products & Services
SamePage: SaaS Production Management Workflow
Steve Jewett (Appingo)
SamePage is web based, schedule-driven, and addresses the common publishing production management issues. SamePage tracks status, tasks, reporting, budgeting, talent sourcing, content management, and forecasting with a sane user experience. SamePage is built on a foundation of scalable, open source technologies, including the Apache web server, PostgreSQL RDBMS, and Python programming language.
12:35pm-2:00pm (1h 25m)
Break: Lunch
10:15am-11:00am (45m)
Break: Morning Break
4:25pm-5:00pm (35m)
Break: Afternoon Break
7:45am-8:45am (1h)
Break: Continental Breakfast
Sponsors
  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

View a complete list of TOC contacts