Schedule

Below are the confirmed and scheduled talks at O'Reilly Tools of Change for Publishing Conference 2009 (schedule subject to change).

Customize Your Own Schedule

Create your own TOC schedule using the personal scheduler function. Mark the tutorials, sessions, keynotes, and events you want to attend by clicking on the calendar icon next [calendar icon] to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Broadway North (6th Floor)
Add A Book is a Place... to your personal schedule
8:45am Keynotes
Room: Broadway North (6th Floor)
A Book is a Place... Bob Stein (Institute for the Future of the Book)
Add Literature as a (Web) Service to your personal schedule
9:15am Keynotes
Room: Broadway North (6th Floor)
Literature as a (Web) Service Peter Brantley (BookServer Project)
Add Digital Distribution and the Whip Hand: Don't Get iTunesed with your eBooks to your personal schedule
9:45am Keynotes
Room: Broadway North (6th Floor)
Digital Distribution and the Whip Hand: Don't Get iTunesed with your eBooks Cory Doctorow (EFF)
Add Google Book Search: Past, Present, and Future to your personal schedule
10:45am Google Book Search: Past, Present, and Future Jon Orwant (Google)
Add Bringing Sexy Back to The Book Party in the Digital Age to your personal schedule
11:35am Bringing Sexy Back to The Book Party in the Digital Age Laurel Touby (mediabistro.com)
Add The Rise of eBooks to your personal schedule
1:40pm The Rise of eBooks Mark Coker (Smashwords, Inc.), Joe Wikert (O'Reilly Media, Inc.), April Hamilton (April Hamilton), David Rothman (TeleRead.org), Russell Wilcox (E Ink)
Add What's Your Mobile Strategy? to your personal schedule
2:30pm What's Your Mobile Strategy? Kate Eltham (Queensland Writers Centre), Marc Prud'hommeaux (Lexcycle), Brent Lewis (Harlequin), Peter Brantley (BookServer Project)
Add What Would Google Do with Publishing? to your personal schedule
4:00pm Keynotes
Room: Broadway North (6th Floor)
What Would Google Do with Publishing? Jeff Jarvis (Buzzmachine.com)
Add Manifesto 2.0: What Does the Future Look Like for Publishers? to your personal schedule
4:30pm Keynotes
Room: Broadway North (6th Floor)
Manifesto 2.0: What Does the Future Look Like for Publishers? Sara Lloyd (Pan Macmillan)
Add Jason Fried to your personal schedule
5:00pm Keynotes
Room: Broadway North (6th Floor)
Jason Fried Jason Fried (37signals)
Add Technology and Human Nature to your personal schedule
5:30pm Keynotes
Room: Broadway North (6th Floor)
Technology and Human Nature Jason Epstein (On Demand Books)
Add Lightning Demos / Roundtables to your personal schedule
7:30pm Plenary
Room: Broadway North (6th Floor)
Lightning Demos / Roundtables
Broadway South (6th Floor)
Add Extending the Publishing Ecosystem, Sharing Greater Wealth to your personal schedule
10:45am Extending the Publishing Ecosystem, Sharing Greater Wealth Dan Gillmor (The Guardian/Arizona State University's Cronkite School of Journalism & Mass Communication)
Add Building a Better Web-based Book to your personal schedule
11:35am Building a Better Web-based Book CJ Rayhill (Safari Books Online), Travis Alber (Publicis Lifebrands Medicus / Digitas Health), Aaron Miller (ReadSocial), Liza Daly (Safari), Ben Vershbow (New York Public Library), Dave Gray (XPLANE)
Add Rights and Licensing Amidst Digital Change to your personal schedule
1:40pm Rights and Licensing Amidst Digital Change Edward Colleran (Copyright Clearance Center), Nancy Ziser (John Wiley & Sons), Greg Merkle (Dow Jones Enterprise Media Group), Hadrien Gardeur (Feedbooks)
Add Smart Women Read eBooks to your personal schedule
2:30pm Smart Women Read eBooks Kassia Krozser (Booksquare.com), Angela James (Carina Press), Sarah Wendell (Smart Bitches, Trashy Books LLC)
Chelsea-Gotham (7th Floor)
Add Taking Open Source Publishing Further: Tools from the Open Publishing Lab at the Rochester Institute of Technology to your personal schedule
10:45am Taking Open Source Publishing Further: Tools from the Open Publishing Lab at the Rochester Institute of Technology Patricia Albanese (Rochester Institute of Technology), Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology), Michael Riordan (Open Publishing Lab at the Rochester Institute of Technology), Tona Henderson (Rochester Institute of Technology)
Add How Progress Happens: Leading the Human Side of Change to your personal schedule
11:35am How Progress Happens: Leading the Human Side of Change Scott Berkun (Berkun Consulting)
Add XML Recommendations and Lessons Learned: The StartWithXML Project to your personal schedule
2:30pm XML Recommendations and Lessons Learned: The StartWithXML Project Mike Shatzkin (The Idea Logical Company, Inc.), Laura Dawson (Bowker), Brian O’Leary (Magellan Media), Ted Hill (THA Consulting)
Empire-Hudson (7th Floor)
Add Authoring Challenges in a Multiplatform World to your personal schedule
10:45am Authoring Challenges in a Multiplatform World Scott Meyers (Independent Author and Consultant)
Add Adapting Your Financial Models for eBooks to your personal schedule
11:35am Adapting Your Financial Models for eBooks Stephanie van Duin (Hachette Book Group)
Add If Shakespeare Had a Hard Drive: The Challenge of the Born-Digital Belletrist to your personal schedule
1:40pm If Shakespeare Had a Hard Drive: The Challenge of the Born-Digital Belletrist Matthew Kirschenbaum (University Maryland)
Add Pricing Digital Products to your personal schedule
2:30pm Pricing Digital Products Allen Noren (O'Reilly Media, Inc.), Sara Lloyd (Pan Macmillan), Neelan Choksi (Lexcycle)
Columbia -Duffy (7th Floor)
Add Verso Reader Channels™:  Building Bestsellers Through Targeted Vertical Ad Networks to your personal schedule
10:45am Verso Reader Channels™: Building Bestsellers Through Targeted Vertical Ad Networks Jack McKeown (Books & Books Westhampton Beach), Tom Thompson (Verso Advertising)
Add Sparking an E-Book Revolution through a Self-Serve Model to your personal schedule
11:35am Sparking an E-Book Revolution through a Self-Serve Model Sameer Shariff (iPublishCentral)
Harlem (7th Floor)
Add Interactive Data Works Smarter, Not Harder with Intelligent Agents to your personal schedule
10:45am Interactive Data Works Smarter, Not Harder with Intelligent Agents Matt Jacobson (Connotate), Michael Hunziker (Interactive Data Corporation)
Add The Google Settlement: Opportunities for Publishers through New Online Business Models to your personal schedule
11:35am The Google Settlement: Opportunities for Publishers through New Online Business Models Bill Rosenblatt (GiantSteps Media Technology Strategies), John Kreisa (Mark Logic)
Add Optimizing Distribution + Maximizing Control + Channel Transformation = The Perfect Trifecta for Publishers to your personal schedule
1:40pm Optimizing Distribution + Maximizing Control + Channel Transformation = The Perfect Trifecta for Publishers Russell P. Reeder (Media Temple, Inc.), Chris Odom (LibreDigital)
10:15am Morning Break - Sponsored by Ingram
Room: Exhibit Hall (6th Floor)
3:15pm Afternoon Break - Sponsored by Sterling Commerce
Room: Exhibit Hall (6th Floor)
Add Exhibit Hall Reception to your personal schedule
6:00pm Exhibit Hall Reception
Room: Exhibit Hall (6th Floor)
Exhibit Hall Reception
7:45am Continental Breakfast - Sponsored by codeMantra
Room: Manhattan Ballroom (8th Floor)
12:20pm Lunch - Sponsored by DPCI
Room: Atrium (8th Floor)
8:45am-9:15am (30m) Keynote
A Book is a Place...
Bob Stein (Institute for the Future of the Book)
tbd
9:15am-9:45am (30m) Keynote
Literature as a (Web) Service
Peter Brantley (BookServer Project)
The explosion of publications on the web, in combination with increasingly ubiquitous broadband networks, accessible from ever-more mobile computing platforms, leads us to consider how literature might serve as a collection of data to enable new services on the web.
9:45am-10:15am (30m) Keynote
Digital Distribution and the Whip Hand: Don't Get iTunesed with your eBooks
Cory Doctorow (EFF)
TBD
10:45am-11:30am (45m) General
Google Book Search: Past, Present, and Future
Jon Orwant (Google)
Google is trying to make every book in the world findable on the web, and so far has digitized seven million of them. In this talk, I'll describe some of the features we provide for publishers, and give a sneak peek at some upcoming developments.
11:35am-12:20pm (45m) General
Bringing Sexy Back to The Book Party in the Digital Age
Laurel Touby (mediabistro.com)
Remember the book party? It’s the one-night only, martini-fueled marketing tool publishers have used for decades as a platform for building buzz around a fresh new book. They’re seen as the lavish French kiss publishers give their authors before the long road of big book sales. There’s just one problem- they don’t work.
1:40pm-2:25pm (45m) General
The Rise of eBooks
Mark Coker (Smashwords, Inc.), Joe Wikert (O'Reilly Media, Inc.), April Hamilton (April Hamilton), David Rothman (TeleRead.org), Russell Wilcox (E Ink)
eBooks, written off just a few years ago as a massive failure, are on the rise again. According to the latest industry data, ebooks are the fastest growing segment in an otherwise stagnant trade book industry. This panel discussion, moderated by Mark Coker, will cover the latest trends in the ebook business and provide publishers with actionable strategies to profit from the rise of ebooks.
2:30pm-3:15pm (45m) General
What's Your Mobile Strategy?
Kate Eltham (Queensland Writers Centre), Marc Prud'hommeaux (Lexcycle), Brent Lewis (Harlequin), Peter Brantley (BookServer Project)
More than half the world's population now has a mobile phone. What are the benefits of integrating a mobile content strategy into your publishing process? Can you afford to ignore it, or push it to the edges of your business?
4:00pm-4:30pm (30m) Keynote
What Would Google Do with Publishing?
Jeff Jarvis (Buzzmachine.com)
TBD
4:30pm-5:00pm (30m) Keynote
Manifesto 2.0: What Does the Future Look Like for Publishers?
Sara Lloyd (Pan Macmillan)
Exploring a book publisher's manifesto for the twenty first century.
5:00pm-5:30pm (30m) Keynote
Jason Fried
Jason Fried (37signals)
TBD
5:30pm-6:00pm (30m) Keynote
Technology and Human Nature
Jason Epstein (On Demand Books)
TBD
7:30pm-11:00pm (3h 30m) Event
Lightning Demos / Roundtables
Tuesday's evening events continue with Lightning Demos and Roundtables.
10:45am-11:30am (45m) General
Extending the Publishing Ecosystem, Sharing Greater Wealth
Dan Gillmor (The Guardian/Arizona State University's Cronkite School of Journalism & Mass Communication)
We know now that many books, especially timely non-fiction, can become major elements of intellectual ecosystems -- including blogs, websites, magazine excerpts, speaking gigs, consulting and more. In the future those various activities could become part of a business ecosystem as well, where all work to the benefit of each other in more direct financial ways
11:35am-12:20pm (45m) General
Building a Better Web-based Book
CJ Rayhill (Safari Books Online), Travis Alber (Publicis Lifebrands Medicus / Digitas Health), Aaron Miller (ReadSocial), Liza Daly (Safari), Ben Vershbow (New York Public Library), Dave Gray (XPLANE)
Developing a digital reading interface raises social, aesthetic and technical challenges. Panelists in this session will talk about interface development (web-based vs. client-based), technical decisions, community requirements and intellectual property issues.
1:40pm-2:25pm (45m) General
Rights and Licensing Amidst Digital Change
Edward Colleran (Copyright Clearance Center), Nancy Ziser (John Wiley & Sons), Greg Merkle (Dow Jones Enterprise Media Group), Hadrien Gardeur (Feedbooks)
Digital publishing creates opportunities for ancillary products, customization, sharing within online communities and mashups to name a few, but it also opens the door to new rights, licensing and copyright questions.
2:30pm-3:15pm (45m) General
Smart Women Read eBooks
Kassia Krozser (Booksquare.com), Angela James (Carina Press), Sarah Wendell (Smart Bitches, Trashy Books LLC)
While the publishing industry waits for ebooks to become the next big thing, a thriving ebook market targeted largely toward women has developed a loyal reader base, moved into territory traditionally occupied by mainstream publishers, and changed the rules when it comes to pricing books and compensating authors for their work. Discover how you can learn from these success stories.
10:45am-11:30am (45m) General
Taking Open Source Publishing Further: Tools from the Open Publishing Lab at the Rochester Institute of Technology
Patricia Albanese (Rochester Institute of Technology), Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology), Michael Riordan (Open Publishing Lab at the Rochester Institute of Technology), Tona Henderson (Rochester Institute of Technology)
RIT's Open Publishing Lab will present a suite of open-source applications, currently under development, that enhance and extend current publishing platforms, including a tool to automatically convert wikis and blogs into ready-to-print books, Drupal extensions that allow near-instantaneous news gathering and publishing across multiple media, and a game that uses print to enable social networking.
11:35am-12:20pm (45m) General
How Progress Happens: Leading the Human Side of Change
Scott Berkun (Berkun Consulting)
Talking about change is easy - making change happen in most organizations is ridiculously hard. But there are things we can learn from the history of technology, political revolution and change, and there is a playbook we can reuse to help us avoid easy mistakes and seemingly popular, but actually self-defeating approaches.
1:40pm-2:25pm (45m) General
Riding the Social Networking Wave to Democratize Book Distribution and Increase Profits: How Social Networking Connects Self-Published Authors to Their Audience
Krishna Motukuri (Lulu.com), Mike McGuinness (Scribd)
Author Storefronts, Widgets and Social Networking Apps, Oh My! "This panel discussion will feature Krishna Motukuri, SVP at Lulu.com,and weRead founder discussing how POD advances made self-publishing a viable alternative to the traditional publishing model – giving authors more control over their book's future.
2:30pm-3:15pm (45m) General
XML Recommendations and Lessons Learned: The StartWithXML Project
Mike Shatzkin (The Idea Logical Company, Inc.), Laura Dawson (Bowker), Brian O’Leary (Magellan Media), Ted Hill (THA Consulting)
Based on the results of six months of research, surveys, interviews, and analysis, the StartwithXML project offered a clear argument for developing intellectual property as XML documents from the outset.
10:45am-11:30am (45m) General
Authoring Challenges in a Multiplatform World
Scott Meyers (Independent Author and Consultant)
How should authors approach their task, given that what they produce may or may not appear in printed form, may or may not have color available, may or may not be able to display dynamic content, may or may not have Internet access available, and may be viewed on devices ranging from widescreen monitors to cell phones -- unless it's consumed as audio?
11:35am-12:20pm (45m) General
Adapting Your Financial Models for eBooks
Stephanie van Duin (Hachette Book Group)
Publishers, authors, and retailers all want to know: Do eBooks require a different cost structure? Using examples from actual projects, this session will look at the affect eBooks have on profit and loss development, business models, and costs.
1:40pm-2:25pm (45m) General
If Shakespeare Had a Hard Drive: The Challenge of the Born-Digital Belletrist
Matthew Kirschenbaum (University Maryland)
This talk will consider the collision of the born-digital and traditional belles-lettres. What happens to authors' original "manuscripts" when they're written electronically? Who saves multiple drafts and revisions of the files? Are writers beginning to turn over their computers to archives as part of their "papers?" What will happen when scholars work with this material years down the road?
2:30pm-3:15pm (45m) General
Pricing Digital Products
Allen Noren (O'Reilly Media, Inc.), Sara Lloyd (Pan Macmillan), Neelan Choksi (Lexcycle)
Is $9.99 the new "normal" for ebook pricing? Or is the sweet spot closer to $3.99, or $1.99, through the iTunes store? As the age of ebooks dawns, publishers are struggling to find pricing that works for their customers and their business models.
10:45am-11:30am (45m) Products & Services
Verso Reader Channels™: Building Bestsellers Through Targeted Vertical Ad Networks
Jack McKeown (Books & Books Westhampton Beach), Tom Thompson (Verso Advertising)
Learn how to optimize the online reach and cost-effectiveness of your book marketing campaigns. Verso's vertical ad network targets and engages the consumers you want to capture, utilizing the latest in contextual, demographic, behavioral and retargeting technology and more than 4,300 specialty content websites with over 110 million monthly unique visitors.
11:35am-12:20pm (45m) Products & Services
Sparking an E-Book Revolution through a Self-Serve Model
Sameer Shariff (iPublishCentral)
Electronic publishing is the future. Publishers are stepping up efforts to implement their online strategies to gain visibility, understand their customer and establish a direct relationship with them. Publishers are looking for a solution that removes high costs and time barriers and offers a way to experiment with different online business models.
1:40pm-2:25pm (45m) Products & Services
Adobe Digital Publishing: Authoring to Distribution to the Mobile eBook Customer
Bill McCoy (Adobe Systems Incorporated)
This session will present Adobe’s open, cross-platform digital publishing solution, demonstrating content creation tools for PDF and EPUB, servers, Rich Internet Applications for downloadable distribution as well as new mobile support for EPUB and PDF distribution. The focus will be on Adobe’s vision for the future of digital texts beyond “print page replica” models and traditional eBooks,
2:30pm-3:15pm (45m) Products & Services
Large Print and Beyond: Accessing New Markets through Accessible Format Publishing
Tricia Roth (ReadHowYouWant)
Technological innovation⎯digitization, XML, POD⎯together with a growing legion of baby boomers, have opened the doors and created demand for accessible publishing. New technologies enable publishers to offer books in any way readers want to read them. Ebooks, large print, super large print, braille, DAISY & audio formats are the future of publishing
10:45am-11:30am (45m) Products & Services
Interactive Data Works Smarter, Not Harder with Intelligent Agents
Matt Jacobson (Connotate), Michael Hunziker (Interactive Data Corporation)
Interactive Data deployed hundreds of intelligent software Agents to address the recurring manual processes of data monitoring, collection, alerting and file download. Connotate’s Agents increased overall quality and timeliness of data while reducing staff hours required for daily processing. Acting as productivity amplifiers, Agents deliver strong ROI by enabling a “Work Smarter” culture.
11:35am-12:20pm (45m) Products & Services
The Google Settlement: Opportunities for Publishers through New Online Business Models
Bill Rosenblatt (GiantSteps Media Technology Strategies), John Kreisa (Mark Logic)
The recent landmark settlement between Google and book publishers has the potential to revolutionize online publishing; it sets the stage for a vast array of new business models. Will you be ready to reap the rewards? Will you be able to organize and deliver your content in the way that Google – and other online services – can use it to increase your revenue and exposure?
1:40pm-2:25pm (45m) Products & Services
Optimizing Distribution + Maximizing Control + Channel Transformation = The Perfect Trifecta for Publishers
Russell P. Reeder (Media Temple, Inc.), Chris Odom (LibreDigital)
The digital revolution has often provoked more questions than answers. That’s because content owners have always needed to balance a desirable breadth of distribution options with the need to exercise control over copyrights and a profound and correct perspective on where proprietary content has been distributed.
2:30pm-3:15pm (45m) Products & Services
Dynamic Publishing: Addressing the Evolution of Publishing Head-On
Rainer Heckmann (Quark, Inc. )
Due in large part to the proliferation of communication channels – print, Web, email, mobile - today’s publishers face dramatically evolving requirements for the creation, production, and distribution of content. Dynamic publishing offers benefits across the publishing value chain to help organizations meet these market pressures.
10:15am-10:45am (30m)
Break: Morning Break - Sponsored by Ingram
3:15pm-4:00pm (45m)
Break: Afternoon Break - Sponsored by Sterling Commerce
6:00pm-7:30pm (1h 30m) Event
Exhibit Hall Reception
Have a drink and mingle with fellow TOC participants and visit with sponsors during this informal evening event.
7:45am-8:45am (1h)
Break: Continental Breakfast - Sponsored by codeMantra
12:20pm-1:40pm (1h 20m)
Break: Lunch - Sponsored by DPCI
Sponsors
  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

View a complete list of TOC contacts