Verso Reader Channels™: Building Bestsellers Through Targeted Vertical Ad Networks

Jack McKeown (Books & Books Westhampton Beach), Tom Thompson (Verso Advertising)
Products & Services
Location: Columbia -Duffy (7th Floor) Level:

Learn how to optimize the online reach and cost-effectiveness of your book marketing campaigns. Verso’s vertical ad network targets and engages the consumers you want to capture, utilizing the latest in contextual, demographic, behavioral and retargeting technology and more than 4,300 specialty content websites with over 110 million monthly unique visitors. Verso acts as an industry-wide curator and aggregator to deliver highly affordable CPMs with no minimum-buy requirements. Learn about the concept, its execution and early results, including case studies drawn from 25 campaigns, including 14 New York Times bestsellers.

Photo of Jack McKeown

Jack McKeown

Books & Books Westhampton Beach

Jack McKeown is a thiry-year publishing veteran. He currently is co-owner and President of Books & Books Westhampton Beach, a retail bookstore located on the South Fork of Long Island, N.Y. He also serves as Director of Business Development for Verso Digital, and as President of Conemarra Partners, a media consultancy. He co-founded the Perseus Books Group and served as its first President and CEO. Prior to Perseus, he served as President and Publisher of the Adult Trade Group of HarperCollins and Publisher of the Adult Trade Division of Simon & Schuster. He is a graduate of the Univesity of Chicago, and holds an MBA and MS from Columbia University.

Tom Thompson

Verso Advertising

Group Director of the #1 book advertising agency in the U.S. Co-instigator and developer of Verso Reader Channels (targeted online ad network for book publishers). Experience as creative director, marketing strategist, account supervisor. Published author, father, poetry advocate.

Sponsors
  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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