Large Print and Beyond: Accessing New Markets through Accessible Format Publishing

Tricia Roth (ReadHowYouWant)
Products & Services
Location: Columbia -Duffy (7th Floor) Level:

Technological innovation⎯digitization, XML, POD⎯together with a growing legion of baby boomers, have opened the doors and created demand for accessible publishing. New technologies enable publishers to offer books in any way readers want to read them. Ebooks, large print, super large print, braille, DAISY & audio formats are the future of publishing. ReadHowYouWant partners with publishers to develop new revenue streams by converting their bestselling titles into accessible formats, reaching untapped markets and better serving the existing book buying public.

Tricia Roth


Tricia joined RHYW in January of 2008 as Director of Global Sales and Marketing and was promoted to her current position in December of 2008. Prior to joining ReadHowYouWant, Tricia was an independent consultant, advising clients in the education and entertainment industries on marketing and operational solutions. For 10 years she was President and COO of Direct Language Communications (DLC), a pioneer in the multilingual communications field. She led the company through 10 years of rapid growth, global expansion and acquisition. The business serviced Fortune 500 companies including United Airlines, Sun Microsystems and Hewlett Packard. Prior to DLC, she was the Associate Publisher of City Sports Magazine, where she expanded the company’s footprint in California to New York and Boston. Tricia’s career has been involved in integrating technological innovation with global business solutions. A native New Yorker, she currently divides her time between Australia, California, and New York. She is a graduate of Vassar College. Tricia is a member of the Board of Directors and the Executive Committee of ReadHowYouWant.

  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

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