The Google Settlement: Opportunities for Publishers through New Online Business Models

William Rosenblatt (GiantSteps Media Technology Strategies), John Kreisa (Mark Logic)
Products & Services
Location: Harlem (7th Floor) Level:

The recent landmark settlement between Google and book publishers has the potential to revolutionize online publishing; it sets the stage for a vast array of new business models. Will you be ready to reap the rewards? Will you be able to organize and deliver your content in the way that Google – and other online services – can use it to increase your revenue and exposure?

This session will review the proposed Google/Publishers settlement, with emphasis on new business models as well as copyright issues. Then, the presenters will discuss the steps that publishers can take to build the infrastructure and processes necessary to take full advantage of the opportunities, without having to build expensive, risky silos. Bill Rosenblatt, GiantSteps Media Technology Strategies and John Kreisa, Mark Logic Corporation will also cover elements of business cases that publishers will need to make to justify the investments.

Photo of William Rosenblatt

William Rosenblatt

GiantSteps Media Technology Strategies

Bill Rosenblatt is president of GiantSteps Media Technology Strategies (, a consulting firm whose clients include content providers and digital media technology companies. Bill bridges the gaps between business and technology in the digital media world. He brings content providers expertise in areas such as digital rights management, content management and distribution, cross-media strategy, and digital product strategy, and he provides technology vendors with market strategy, business development, and product management services. His publishing clients have included McGraw-Hill, Readers Digest, Pearson, Associated Press, Wolters Kluwer, Rodale, Houghton Mifflin, and Taylor & Francis.

Bill edits the blog Copyright and Technology and is program chair of the Copyright and Technology conferences in New York and London. He is author of the book Digital Rights Management: Business and Technology (Wiley, 2001) and several Nutshell Guides for O’Reilly & Associates.

Before founding GiantSteps in 2000, Bill was chief technology officer of Fathom, an Internet content and education company backed by Columbia University and other scholarly institutions. He has been a technology and new media executive at McGraw-Hill and Times Mirror Company, and he served as manager of strategic marketing for media and publishing at Sun Microsystems. He was also one of the architects of the Digital Object Identifier (DOI), a standard for online intellectual property identification.

Bill has been quoted in the New York Times, BusinessWeek, Wired, BookTech, Editor & Publisher, and other periodicals around the world, and he has spoken at conferences on five continents. He has lectured on DRM, digital copyright, and media technology at several universities and law schools.

Bill has a B.S.E. degree in Electrical Engineering and Computer Science from Princeton, an M.S. in Computer Science from the University of Massachusetts, and executive education from Harvard and University of Southern California business schools.

Photo of John Kreisa

John Kreisa

Mark Logic

Mr. Kreisa has been working in high tech for over 17 years and is now leading product marketing at Mark Logic. He is responsible for all aspects of product marketing for MarkLogic Server. Prior to Mark Logic he spent more than 6 years with Business Objects. There he led the corporate demo team and had product marketing responsibilities for several products including Web Intelligence, and the performance management products. Mr. Kreisa holds a bachelor’s degree in computer science from the University of Texas.

  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at

Press and Media

For media-related inquiries, contact Maureen Jennings at

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