Building a New World Publishing Business: Lessons from Stanza

Neelan Choksi (Lexcycle)
Location: Broadway North (6th Floor) Level:
Average rating: ****.
(4.22, 9 ratings)

In this keynote, Lexcycle’s Chief Operating Officer Neelan Choksi will share the lessons learned from delivering the Stanza Reader iPhone Application to the market. Stanza is now the most popular eBook reader for the iPhone and iPod Touch, but there were real challenges along the way. The ebook value chain is often just as long the print one: with authors, agents, publishers, distributors, resellers, and readers all playing significant roles. Navigating and satisfying all of these constituents remains a challenge for Lexcycle and anyone working with ebooks. Traditional publishers struggle to reconcile a slumping physical book business with the often-elusive promise of ebooks. There is no single formula for success and, smart publishers have been aggressively experimenting. Choksi will discuss Lexcycles involvement with – and perspective on – many of those experiments.

Photo of Neelan Choksi

Neelan Choksi


Neelan Choksi is the CEO of Lexcycle, the company behind Stanza. With over 2.0 million users in over 60 countries and over 12 million eBooks downloaded, Stanza is the most popular eBook reader for the iPhone and IPod Touch.

Lexcycle was acquired by Amazon in April. Prior to joining Lexcycle, Neelan was the COO at SpringSource (recently acquired by VMWare), the company behind the popular open source Spring Framework. Neelan served as the co-founder and President at SolarMetric, a leading object relational mapping provider, which was acquired by BEA Systems in 2005. Neelan also worked for TechTrader, Andersen Consulting Strategic Services and Exxon Research and Engineering. He currently serves on the board of Tasktop Technologies. Neelan is a graduate of MIT (and was part of the often-publicized MIT Blackjack team), Stevens Institute of Technology, and the University of Chicago Booth Graduate School of Business.

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Picture of Jon Schäffer
Jon Schäffer
02/18/2009 12:21am EST

Great, maybe Issuu and Stanza should get together

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