What's Your Mobile Strategy?

Kate Eltham (Queensland Writers Centre), Marc Prud'hommeaux (Lexcycle), Brent Lewis (Harlequin), Peter Brantley (BookServer Project)
Location: Broadway North (6th Floor) Level:
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More than half the world’s population now has a mobile phone. What are the benefits of integrating a mobile content strategy into your publishing process? Can you afford to ignore it, or push it to the edges of your business?

This panel includes publishers who are currently tackling the challenges and opportunities of mobile, and mobile content experts who will give a glimpse into the growth and changes yet to come.

Photo of Kate Eltham

Kate Eltham

Queensland Writers Centre

Kate Eltham is the Chief Executive Officer of Queensland Writers Centre and founder of if:book Australia, a think-and-do tank exploring book futures. In 2009 she was named by The Australian newspaper as one of 10 Emerging Leaders of Culture.

Photo of Marc Prud'hommeaux

Marc Prud'hommeaux


Marc Prud’hommeaux is the Principal Developer and Founder of Lexcycle, a company that is bringing the digital revolution to readers around the world. Lexcycle is the company behind the Stanza Reader for the iPhone, the most popular ebook reader on the App Store. Prior to starting Lexcycle, Marc was on the Weblogic engineering team at BEA Systems. In 2005, BEA acquired SolarMetric, a company Marc co-founded. At SolarMetric, Marc was a key member of the R&D team. Marc has also worked at TechTrader and MIL 3 (now Opnet Technologies). Marc holds a BA in Math and Philosophy from Cornell University.

Photo of Brent Lewis

Brent Lewis


Brent is VP, Digital & Internet for Harlequin Enterprises Ltd., a
leading publisher of women’s fiction and the world’s largest publisher
of series romance. Brent leads the strategic development and
operational execution of Harlequin’s digital publishing and marketing
programs. This includes Harlequin’s own site featuring a robust
community of readers, a leading and widely recognized ebook program,
digital audio, mobile distribution, digital only content and
leveraging Harlequin’s famous brand in the web 2.0 world.

Brent has over 16 years marketing experience within publishing
covering trade, educational and children’s products. Brent has
developed internet marketing and commerce solutions for over ten years
including Harlequin’s ebook strategy and site development. He has
worked in the U.S., Canadian and UK publishing markets.

Photo of Peter Brantley

Peter Brantley

BookServer Project

Peter Brantley is the Director of the BookServer Project at the Internet Archive, a San Francisco-based not for profit library. He contributes regularly to several blogs on libraries and publishing, discussing transformations in media and information access. He serves on the board of the International Digital Publishing Forum, the standards setting body for digital books. Peter has significant experience with academic research libraries and digital library development programs, and was previously the Executive Director of the Digital Library Federation, a not for profit membership organization of research and national libraries.

  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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