XML Recommendations and Lessons Learned: The StartWithXML Project

Mike Shatzkin (The Idea Logical Company, Inc.), Laura Dawson (Bowker), Brian O’Leary (Magellan Media), Ted Hill (THA Consulting)
Location: Chelsea-Gotham (7th Floor) Level:
Average rating: ****.
(4.00, 3 ratings)

Based on the results of six months of research, surveys, interviews, and analysis, the StartwithXML project offered a clear argument for developing intellectual property as XML documents from the outset.

Participants who attend this session will learn why an XML workflow makes sense for publishers and how content agility provides publishers with opportunities to grow revenues and better manage expenses. The panel will conclude with recommendations on what publishers should consider when planning to adopt XML workflows.

Mike Shatzkin

The Idea Logical Company, Inc.

Mike Shatzkin is Founder & CEO of The Idea Logical Company. During more than 40 years in publishing, he has played almost all the roles: bookstore clerk, author, agent, production director, sales and marketing director, and, for the past 30 years, consultant. His client list has included most of the major publishers in the United States and many outside the US, as well as a variety of up- and downstream trading partners, many somehow involved with new technology area.

Since co-organizing the first “Electronic Publishing and Rights” Conference sponsored by PW in the early 1990s, Mike has been speaking and writing and fostering discussion about digital change. He is the Conference Chair for Digital Book World, which held its debut conference in January 2010. The focus there was on trade publishing and there was a very different attendee base than comes to Tools of Change.

As we approach Tools of Change 2010, Mike is planning the next Making Information Pay conference (May 6) for Book Industry Study Group and getting started on organizing Digital Book World 2011. But what he’s most looking forward to is 6 baseball games in 5 days at Spring Training in Florida over the first weekend in March.

Photo of Laura  Dawson

Laura Dawson


Laura Dawson is Product Manager for Identifiers at Bowker. She never shuts up about identifiers, metadata, and book discovery.

Photo of Brian O’Leary

Brian O’Leary

Magellan Media

Brian O’Leary is founder and principal of Magellan Media, a management consulting firm that works with publishers seeking support in content operations, benchmarking and financial analysis.

O’Leary writes extensively about issues affecting the publishing industry. With Hugh McGuire, he edited “Book: A Futurist’s Manifesto”, a collection of forward-looking essays on publishing that was published in three parts by O’Reilly Media.

O’Leary is also the author of a research report on the impact of free content and digital piracy on paid book sales, as well as the editor and primary contributor for a study of the use of XML in book publishing. Both reports were published by O’Reilly Media.

Before becoming a consultant, O’Leary served as senior VP and associate publisher with Hammond Inc., an internationally recognized geographic reference publisher. Responsible for database development, editorial content, production, and operations, he restructured editorial operations to benefit from the firm’s prior technology investments.

O’Leary came to Hammond after a 12-year career overseeing production and distribution operations at several of Time Inc.’s weekly magazines. He earned an A.B. in chemistry from Harvard College and an M.B.A. from Harvard Business School.

Photo of Ted Hill

Ted Hill

THA Consulting

Ted Hill is President of THA Consulting which provides strategic marketing and business development services for publishers and the information industries. With more than 20 years’ experience in the publishing industry, Ted has launched dozens of new businesses and business initiatives within a broad spectrum of companies ranging from major trade houses, to leading internet companies, to raw start-ups. Always at the intersection of content and technology, Ted currently serves on the board of directors of the Book Industry Study Group and often speaks at industry conferences and events.

  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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