Blogging and Social Media

Chris Brogan (New Marketing Labs)
Location: Broadway North (6th Floor) Level:
Average rating: ****.
(4.00, 6 ratings)

You’re worried about cost, control, and being consumed by the effort that blogging and social media seems to take. Or maybe you’ve heard that this is what you should do but don’t have actionable first steps. Come to this session a novice and leave a knowledgeable implementer of social media strategies and tools.

We’ll cover platforms (in the “authors and books as platforms” way), content distribution, promotion, awareness campaigns, and more. Learn what others have done, what’s worked and what doesn’t seem as promising, and leave with next steps to implement your own strategies.

Photo of Chris Brogan

Chris Brogan

New Marketing Labs

Chris Brogan is a ten year veteran of using social media and
technology to build digital relationships for businesses,
organizations, and individuals. Chris speaks, blogs, writes articles,
and makes media of all kinds at a blog in the top
20 of the Advertising Age
, and in the top 100 on Technorati.

Chris is also the cofounder of the PodCamp new media conference series,
exploring the use of new media community tools to extend and build
value. He recently became president of New Marketing Labs, a social
media agency.

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Picture of Chad Capellman
Chad Capellman
02/09/2009 11:05am EST

I posted my notes from this session here

I also chronicled my “contribution” to the morning session in this blog post you might find it amusing.

  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

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