Manifesto 2.0: What Does the Future Look Like for Publishers?

Sara Lloyd (Pan Macmillan)
Keynote
Location: Broadway North (6th Floor) Level:
Average rating: ***..
(3.62, 13 ratings)

In this challenging call to arms, Sara Lloyd, Head of Digital Publishing
at UK trade publishing house Pan Macmillan, explores whether there will
be a role for publishers in a digital future and discusses the radical
changes in culture and approach publishers will need to make if they are
to evolve quickly enough to embrace the change from a linear content
creation and delivery chain in which a publisher’s role is definitive
and fixed, to a circular, networked, web-based one. In this broad
ranging speech, drawing on her ‘Manifesto’, she will cover the creative
directions in which content creation and delivery might develop, new
ways in which publishers will need to engage with authors, readers and
other distributors in the content creation chain and the interface
between publishers and non-traditional competitors emerging in the
digital marketplace.

Photo of Sara Lloyd

Sara Lloyd

Pan Macmillan

Sara Lloyd is Digital Director for the UK trade publishing house,
Pan Macmillan. She is responsible for developing the company’s digital
strategy and publishing programme, management of Pan’s Web platform,
applications and tools and leading the organisational, cultural and
operational change to enable Pan Macmillan to position itself for an
increasingly digital future. Sara’s career over the last 15 years has
spanned newspaper, academic, reference, STM and trade publishing and she
has played a key role in transforming many publishing businesses from
print to digital. She is a regular presenter and writer on all matters
digital, and recently made waves in the global publishing scene with
her article ‘A Book Publisher’s Manifesto for the Twenty First Century’, originally
written for the US journal, Library Trends.

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Comments

Picture of Nathan Hamilton
Nathan Hamilton
02/11/2009 11:56am EST

the talk itself didn’t appear to say much, i didn’t think—i may not have been paying proper attention, sorry.

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