Riding the Social Networking Wave to Democratize Book Distribution and Increase Profits: How Social Networking Connects Self-Published Authors to Their Audience

Krishna Motukuri (Lulu.com), Mike McGuinness (Scribd)
Location: Chelsea-Gotham (7th Floor) Level:
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Author Storefronts, Widgets and Social Networking Apps, Oh My! "This panel discussion will feature Krishna Motukuri, SVP at Lulu.com,and weRead founder discussing how POD advances made self-publishing a viable alternative to the traditional publishing model – giving authors more control over their book’s future. Now thanks to the rapid growth of social networking and social media, authors have access to new and easy ways to extend the reach of their book, putting them in the driver’s seat for their book’s marketing and distribution. Attendees will receive practical advice on the tools available to self-published authors that help them take advantage of social media’s viral loops to connect with a larger, more relevant audience, increasing their book sales and profits

Photo of Krishna Motukuri

Krishna Motukuri


Krishna Motukuri is Senior Vice President of Business Development at Lulu.com, the premier global marketplace for new digital content on the Internet. Motukuri is focusing on the growth of weRead’s business relationships with publishers and building new relationships with strategic partners.

Prior to Lulu, Motukuri was the CEO and Co-Founder of Ugenie, the company behind weRead. Motukuri was responsible for setting the overall direction and business strategy for the company.

Before Ugenie, Motukuri was Associate Director at Amazon, where he led teams in a variety of divisions, including search, co-op marketing, global expansion and supply chain. Motukuri has a Masters degree from University of Illinois, Urbana-Champaign, and a Bachelors degree from Indian Institute of Technology, Delhi.

Motukuri enjoys the outdoors. He actively hikes, runs, bikes, rock climbs, skis and enjoys mountaineering. He has climbed the summits of Mt. Rainier and several other peaks in the Cascades. He also loves to travel, meet new people and be exposed to new cultures. When he is not outdoors, Motukuri likes to read books (classics, sci-fi, and non-fiction), magazines and journals.

Photo of Mike McGuinness

Mike McGuinness


Mike oversees business development at Scribd, the largest social
publishing site on the web, where more than 50 million people each
month come to discover and share original writings and documents. He
works closely with content partners, including major publishing
companies, research firms and corporations that use Scribd as a new
platform to promote and distribute their materials to a potential new
audience of millions.

Prior to joining Scribd, Mike held management positions at
Hewlett-Packard and several Silicon Valley start-ups, including one he
started that enabled payments for online purchases. He has an MBA from
Harvard University and a Bachelors degree from The Wharton School at
the University of Pennsylvania.

  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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