Building Old World Publishing Values into New World Automated Workflows

Phil Zuckerman (Applewood Books)
Location: Empire-Hudson (7th Floor) Level:
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When Applewood Books began over 30 years ago, its first book was a hand-printed, hand-bound limited edition printed on hand-made paper. Because the one-to-one relationship of publisher and book was personal and direct, it was easy for the publisher to inject old world publishing values and create a tactile and visual experience beyond the content. Today, Applewood still publishes reprints, but instead of one every six months, the company now, through its partnerships with HP and Ingram, is publishing a dozen or so a day.

The objective of this session is to reveal the steps taken by this reprint publisher to reestablish the company’s mission and brand by adapting historic bookmaking methods in state-of-the-art workflows. From editorial decisions through marketing plans, this session will be a source of inspiration for any publisher who wants to break through barriers to growth by embracing technology and injecting it with publishing values.

Photo of Phil Zuckerman

Phil Zuckerman

Applewood Books

Phil is the founder and president of Applewood Books, publishers of America’s living past. Since its founding, the company has published over 3,000 books and sold over 20 million copies of works of interest to a broad range of people. Since 2005, Applewood has been distributed by Ingram Publisher Services. The company recently launched, an innovative historic cookbook social networking site integrating digital and print-to-order distribution in a long-tail and traditional publishing/bookselling mashup.

  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

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Press and Media

For media-related inquiries, contact Maureen Jennings at

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