Presentations

Seth Godin, noted author, speaker, and entrepreneur describes how he has used new media, new marketing and new thinking to simultaneously annoy his publishers and create 10 bestselling books in a row.
In this one-on-one interview, pre-recorded exclusively for the 2008 O'Reilly Tools of Change for Publishing Conference, Kathy Sierra and Tim O'Reilly discuss innovations in the publishing landscape from an author's perspective. They also touch on the principles of how Sierra successfully "creates passionate users" and how this energizes and increases her audience.
This talk will present the mathematical realities of retail marketing in the digital content space.
An introduction to Affiliate Marketing for publishers ... understand how publishers can take advantage of this new, proven distribution channel for digital goods.
Our business is changing radically. We need to move to a rapid and agile content-creation and publishing model, enabling us to produce in print & online formats for different markets & channels. Presenting three case studies of complex publishing problems and these organizations are solving these issues with new approaches.
Although Arthur Andersen famously predicted a billion-dollar e-Book market would be here by now, 2007 was a big year for the e-Book faithful, with the launch of Amazon's Kindle, the first experiments with delivery of digital books on revolutionary new mobile devices like the iPhone and the $100-laptop
Find out how to invite your audience to participate in your book/magazine, to create a better, more authentic product, without sacrificing quality, editorial vision, or wasting time.
Publishers are making great strides in developing new digital and print-based products using cross media publishing technologies and processes. This session will look at real-life cases where publishers have built successful new products and revenue streams.
The economics and effects of on-demand publishing as a storefront business model: why Kinkos as a bookstore could mean richer and more participatory experience for readers, authors, and booksellers.
Several notable book authors have created blogs to accompany the writing of their books. What impact will blogging have on book writing over the long term?
Historically, scribbling in page margins has been a solitary practice—one reader, one book—with annotated copies sometimes shared. If the book is digital, however, and resides on a network, new possibilities begin to open up.
Use pre-publication sales and user-set pricing to help choose projects and plan print runs.
Introducing innovative technology that will revolutionize the publication industry, Cold Fusion Entertainment has designed a live streaming edutainment based system instantly narrat-ing live audio voice over and sound effects bringing books and characters to life. Books will no longer be limited to our imagination and 2-D pictures.
Using an XML-Driven API, ColorCentric is a Digital Printing Operating System that enables content owners and creators the ability to dynamically create and order content in quantity one. Our automated manufacturing workflow provides a virtually touch-less end-to-end production and fulfillment solution, bringing the power of one to the masses.
This tutorial will address some of the toughest legal issues facing publishers today. A panel of prominent attorneys will help you understand and navigate topics and issues including user-generated content, fair-use, satire, piracy, enforcement, copyright, licensing, contracts, and privacy issues.
This session will be a moderated interactive panel discussion. The panelists will be thought leaders that represent various sides of this copyright conundrum.
Emerging technologies, new business models and changing social expectations are bringing new focus to old debates around copyright. They are challenging assumptions about who controls content. And they are shifting the balance of power between content creators and distributors. How can publishers turn these forces to their advantage? What questions should they ask as we look to the future?
CoveritLive allows writers to combine real time commentary with multimedia and reader participation to create a new form of liveblogging event worth logging on for.
DAISY multimedia standards provide publishers with the technologies that allow full rich synchronized multimedia in a cross-platform environment.
To remain or become market leaders, firms must improve content, process, and core competencies and make exceptional use of information and document technologies. They must align their publishing strategy with their organization’s competitive strategy. Improve your business process through the introduction of document technologies and process improvements.
In our incredibly busy and fast-paced lives, finding the time to read books is becoming increasingly more difficult. Digital serialization through email and RSS offers an attractive alternative by allowing people to include reading in their daily routines.
This session will present Adobe’s open, cross-platform digital publishing solution, demonstrating content creation tools, hosted services, and Rich Internet Applications for online and downloadable distribution.
Patiently watching the digital landscape unfold, in late 2005 Harlequin decided to enter the fray. Harlequin will highlight its digital strategy, lessons learned, and its leading e-book publishing program.
Your backlist promises long-tail sales and newfound revenue. But to tap this potential, your books must exist in a digital form. Learn practical information to make decisions about digitization.
When it comes to digital content everyone agrees that no one wants to make the same mistakes the music industry made. But what exactly were those mistakes, and what can be learned from them?
Publishers in the textbook market today face an unprecedented array of challenges as more universities and K12 schools adopt laptop programs. This session provides an overview and presents a possible solution: e-textbooks from VitalSource.
Is the blog as a delivery form the first tentative step in digitizing narratives and could new technology outstrip print-based publishing?
After putting Dilbert online for free, Scott Adams reported, "Free is more complicated than you think." In this talk, Tim O'Reilly does the math: just how many page views do you need to support an e-book with advertising? How popular does your blog need to be? What percentage of customers who sample a free product end up paying for more?
Reaching beyond book sales to your readers means deciding what to build community around. Failure is easy—running good communities requires bold decisions and new skills outside the publishing world.
How advances in consumer electronics are rapidly altering the way customers interact with content.
A major challenge facing print publishers is how to keep pace with internet titans like Google and Amazon, while increasing readership. To remain relevant, it will be important to incorporate new services into digital properties, partnerships, and sales channels.
At what point in the customer/publisher value chain are purchases replaced by free access? What formats give the customer enough for free that they want to pay for the rest/best version?
Sophia Stuart, mobile director for Hearst Digital Media, provides an overview of the mobile marketplace, then provides insight into how Hearst executed their successful mobile strategy.
Print-on-demand is emerging as an intriguing tool for publishers, providing new ways to think about your supply chain, your content, and your customers. This session will discuss how publishers have incorporated POD into their bottom-line strategies, and it will help you get your head around the questions you and your organization should ask if you want to pursue POD.
Information 3.0 is all about the social web and how it's changing the reading and information acquisition habits of everyone, from Boomers to Millennials. What role will publishers play in this new world? Buckle your seat belt as Stephen Abrams takes you on a whirlwind tour of trends, analysis, and innovations that will either sweep your business aside or take it to new levels.
New sales, marketing, and distribution methods and models are emerging in today’s digital publishing world. Ingram is making the investments to deliver a suite of solutions to assist publishers.
What do we mean by "eBooks," and who's interested in reading them? Big names like Amazon and Sony have revitalized interest in specialized eBook reading devices, and more and more well-known publishers are making titles available for eBook-reading programs that run on general-purpose PCs. What formats are they using? What standards are available?
The University of Michigan's Scholarly Publishing Office presents a case study about why its library decided to take on the role of publisher, and what this means for the future of publishing.
From web sites that trade in publishing industry gossip, to blogs that teach you how to get published, literary bloggers have created a whole new world online.
Andrew Bolwell, from HP, will outline a vision for the new publishing frontier—where publishing is democratized, print is personal, fulfillment is on demand, and new business models flourish.
Technology has made it possible for publishers to profitably expand to include persons who are blind and print disabled. The growing legal demands to serve this population makes this a timely issue.
It seems that every week another major announcement is made in the sphere of mobile communications regarding a new product, service or opportunity. How can content providers of all types but particularly those in publishing take advantage of the growing opportunity mobile poses in reaching new markets both domestically and internationally.
Ken Brooks discusses how Cengage Learning is making the digital asset leap while protecting business value in the migration from print to electronic.
As publishers turn to the Web to reach book buyers and readers, they are faced with the growing costs of their digital marketing infrastructure. Learn how to make the most of your online investments.
If we're moving to Web 2.0, what does that mean for web publishing? Hunter presents a vision for how ideas like personalization, collective intelligence, and owning the data are reshaping publishing.
Scientific information has moved online ahead of most other areas of publishing, and there are some general lessons to be drawn from the things that those publishers did right and wrong. This session will describe these and then extrapolate to what they might mean for other types of publishing.
A suite of open source tools licensed under LGPL that can assist publishers to create and transform multimedia products will be presented.
Cold Fusion Entertainment enhances the imagination with Cypher and will socialize go-to market strategies with publishing partners allowing means to create a new category of books with infinite possibilities. Cold Fusion Entertainment integrates licensing and marketing services on a worldwide basis. Founder David Elmekies introduces Brainy Baby and defines a new scope of licensing opportunities.
A closer look at some of the things you think you know about the book business.
Provide publishers with an overview of new digital strategies and different forms of internet distribution and content access, to captivate a new generation of consumers.
This fast paced and information packed tutorial provides a practical framework for creating strategies that attract new readers through search engines.
Following the economy in general, book publishing in the digital age will be a "service" rather than a "commodity" business. The new science of "service innovation" shows the way.
A new generation of "Smart Media" technologies is going to recast how people interact with knowledge and information. You may not have heard much about the "Semantic Web"—it's a hardcore tech-head topic.
Smashwords, a new Silicon Valley digital publishing startup, plans to do for self-published ebook authors what YouTube has done for amateur video producers. Web 2.0 meets Publishing 2.0.
Readers are taking the personal connections books have always forged to the web, using social networking sites and software to share what's on their bookshelves and find out what others are reading. Join the founders of some of the most popular social reading sites for a panel discussion on where their sites came from, and what they see for the future of social reading.
Are your customers confused about how to license your content? Are you ready to help them? Make licensing a core piece of your online publishing strategy by providing your customers with the tools that allow them to get instant, self-service access to reprint and permission services.
Have a drink and mingle with fellow TOC participants and visit with sponsors during this informal evening event.
This tutorial is divided into two parts: *How POD fits into a digital strategy:* *Stepping Over the Threshold to New Sales: An introduction to Microsoft Live Search Books*
Launched in 2005, MAKE is one of the most celebrated new magazines and its web site and weekly video show top the online charts. Senior editor Phillip Torrone will lift the hood on MAKE's online strategy: what has worked, community, statistics, metrics, and more.
In the last three years, one technology has captured the market for web monitoring and precision extraction of content using intelligent software agents. Find out how Connotate has become the platform of choice for seven of the Top 10 global publishers and media companies.
Demonstration of innovative instructional materials created using new features in Adobe PDF. The materials combine written text, comics, graphs, and interactive Flash movies in a single file.
How do teens today consume media? How is technology shaping their reading habits? What does it mean to be a teen in today's information-rich world? Hear from teens in this panel discussion.
Presentation: Textbook 2_0 Presentation [BIN]
Using an open-source, web-based model termed the "Flexbook," this talk will present our efforts to pioneer the generation and distribution of high quality educational webtexts that will serve both as source materials for a student's learning and, as well, provide an adaptive environment that scaffolds the learner's journey as he or she masters a standards-based body of knowledge.
In the Digital Age, we should think increasingly of book production in the same context as software: always in beta, being constantly iterated and improved with new information and corrections.
Lulu.com and other online publishing ventures are not going to replace the existing publishing industry. They are going to serve markets the existing publishing industry was never set up to serve.
This panel discussion will bring together a number of speakers who take different approaches to the DRM question, ranging from those who apply no DRM to those who feel it is essential.
While there is consensus about the demand for digital content, the markets and distribution mechanisms are still somewhat unclear. This session will focus on the tectonic shifts taking place in the market and the ways that publishers can adapt by partnering with companies such as Ingram.
For 2000 years, rabbis have been collaboratively writing, editing, and critiquing a book that never stopped being printed and is still being written—The Talmud. There are lessons to be learned.
Tipjoy is a new web startup that makes it easy for people to leave small tips for content they enjoy online. With Tipjoy, publishers can afford to make their online content free.
Tizra builds effective web publication sites. The Tizra service provides a branded, white-label, self-administered site that handles sales and access control for publishers and other businesses.
TOC Faire is an informal showcase of publishing technologies and tools. Reminiscent of those Science Fairs we all remember, you'll have a chance to browse from table to table, putting your hands on innovative new software, tools, devices, and products brought by other attendees.
Emerald shares its experiences of digitizing the entire journal backlist. Find out what obstacles they overcame and how they benefited from attending last year’s TOC workshop on this subject.
For invaluable insight into new technologies and up-and-coming companies that serve publishers, don't miss TOC Lightning Demos. A snappy series of five-minute demonstrations, the event includes time to chat with presenters.
In this session, you'll see examples of ebooks from a variety of publishers, get ideas for making an ebook easy to buy and fun to read, and get ideas for adding special "e" features to ebooks. We'll be looking at:
Many companies have benefited hugely from harnessing collective power. But not all have succeeded. There are many pitfalls to be avoided and obstacles to be overcome in tapping the wisdom of communities. If you can take on the challenge, communities and social networks can help your company invent new products and services,
Clipboards, clunky FTP sites, demanding authors, and harried production staff: production management doesn’t have to be that way. Here’s how Appingo created flexible capacity with new tools, revamped concepts, and an honest look at the process as a whole.
Dutch sites reveal ingredients for viable business models of internet publishing. Our research has led to a diagnostic model that publishers can use to review their online publishing activities.
New media is a challenge to anyone and everyone who ever used the word "author." Interactive technologies are biased against sole authorship, leaning heavily instead towards collaboration. But then what happens to the authority of the author - much less the "copyright" holder?
The stunning success of Wikipedia -- in which an organization with just four full-time employees managed to become one of the top ten sites on the Web -- has gotten lots of people thinking about wikis. In this talk, we'll look at the social and technical factors that made Wikipedia a success, review new research challenging conventional wisdom about how its articles are authored,
XML Content Servers help publishers become more agile with content, enabling them to experiment with new products and distribution models. In this session you'll learn about some of the key technical drivers behind XML Content Servers including a review of live customer deployments where agility was a key to success.
XML is central to many exciting publishing initiatives, especially bringing existing content to new media and devices. For nearly all publishers, forging into the future will involve XML. High-level and business-oriented, this session will peek under the hood to see what's happening without dwelling on technical details.
Sponsors

Exclusive Diamond Sponsor

  • Ingram Industries

Platinum Sponsor

  • Cold Fusion Entertainment

Gold Sponsor

  • Copyright Clearance Center

Silver Sponsors

  • Accenture
  • Adobe Systems, Inc.
  • Antenna House
  • Appingo
  • Bookbank
  • codeMantra
  • Connotate
  • DNAML
  • HCL Technologies
  • Innodata Isogen, Inc.
  • itechne
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Microsoft Live Search Books
  • Near-Time
  • Qoop
  • RSuite
  • Value Chain International

Premier Media Partner

  • Publishers Weekly

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse.

Media Partner Opportunities

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Press and Media

For media-related inquiries, contact confpr@oreilly.com.

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