Schedule

Below are the confirmed and scheduled talks at TOC (schedule subject to change).

Broadway North
7:30am Continental Breakfast-Broadway South
10:15am Morning Break
11:00am Breakout Sessions
Affiliate Marketing: A New Opportunity for eBook Publishers Peter Kent (DNAML.com)
11:50am Breakout Sessions
Adding Enough Value to Digital Content to Actually Make Money Scott Gray (O'Reilly School of Technology)
12:35pm Lunch in the Atrium, 8th Floor
2:00pm Breakout Sessions
Making the Most of Digital Marketing Ted Hill (THA Consulting) et al
2:50pm Breakout Sessions
Ingram and the Digital Market Clifford Guren (Microsoft Corporation) et al
3:40pm breakout sessions
Wikipedia and the Future of Libraries Aaron Swartz (Open Library)
4:25pm Afternoon Break in the Foyer
Shubert/Uris
7:30am Continental Breakfast-Broadway South
10:15am Morning Break
11:00am Breakout Sessions
Literary Bloggers: The New Online Insiders Jeff Gomez (Penguin USA) et al
11:50am Breakout Sessions
Successful Online Properties for a Print Product: A Look Behind the Scenes from MAKE Magazine Phillip Torrone (Adafruit Industries)
12:35pm Lunch in the Atrium, 8th Floor
2:00pm Breakout Sessions
I Had No Idea My Phone Could Do That! Sophia Stuart (Hearst digital media, Hearst Magazines)
2:50pm Breakout Sessions
Fictional Blogging: Can Web 2.0 Translate to Publishing 2.0? Alison Norrington (Alison Norrington)
3:40pm breakout sessions
Dickens Meets the Blackberry: Serialization in the Digital Age Susan Danziger (DailyLit)
4:25pm Afternoon Break in the Foyer
Broadway South
7:30am Continental Breakfast-Broadway South
10:15am Morning Break
11:00am Breakout Sessions
From Buyers of Books to a Community of Readers Gavin Bell (gavinbell.com)
11:50am Breakout Sessions
Social Reading Tim O'Reilly (O'Reilly Media, Inc.) et al
12:35pm Lunch in the Atrium, 8th Floor
2:00pm Breakout Sessions
Are New Devices Breathing New Life into e-Books? Tonya Engst (TidBITS Publishing Inc.) et al
2:50pm Breakout Sessions
Libraries As Publishers: Using Digital Technology to Support Scholarly Communication Shana Kimball (University of Michigan) et al
3:40pm breakout sessions
Reaching the MySpace Generation: Using Widgets and Other Technologies to Market Books Online and on Mobile Craig A. Miller (LibreDigital, Division of NewsStand, Inc.)
4:25pm Afternoon Break in the Foyer
Winter Garden
7:30am Continental Breakfast-Broadway South
10:15am Morning Break
11:00am Breakout Sessions
DRM, Digital Content, and the Consumer Experience: Lessons Learned from the Music Industry Kirk Biglione (Oxford Media Works)
11:50am Breakout Sessions
Copyright 2.0: How Social Media is Changing the Way We Manage Rights Edward Colleran (Copyright Clearance Center) et al
12:35pm Lunch in the Atrium, 8th Floor
2:00pm Breakout Sessions
Beyond Numbers: Gatekeeper Effects and Just-in-Time Publishing Karl Fogel (Open Tech Strategies, LLC)
2:50pm Breakout Sessions
How Open Does "Open" Need to Be, in the Universe of Free? Michael Jensen (The National Academies)
3:40pm breakout sessions
Best Practices in Cross Media Publishing Steve Paxhia (The Gilbane Group) et al
4:25pm Afternoon Break in the Foyer
Plymouth
7:30am Continental Breakfast-Broadway South
10:15am Morning Break
11:00am Breakout Sessions
Our Future in Publishing and Edutainment with Cypher and Brainy Baby David Elmekies (Cold Fusion Entertainment LLC)
11:50am Breakout Sessions
Developing a Single Source Publishing Strategy Scott Cook (codeMantra, LLC)
12:35pm Lunch in the Atrium, 8th Floor
2:00pm Breakout Sessions
TBC
2:50pm Breakout Sessions
TBC
3:40pm breakout sessions
TBC
4:25pm Afternoon Break in the Foyer
Royale
7:30am Continental Breakfast-Broadway South
10:15am AM Break
11:00am Session
XML Content Servers: Enabling Agility in Publishing John Kreisa (Mark Logic)
12:35pm Lunch in the Atrium, 8th Floor
2:00pm Session
Smart Media: Getting a Head Start on the Next Big Thing Jed jwhite@itechne.com (itechne)
2:50pm Session
Digital Publishing Beyond eBooks: Cross-device, Media-enhanced, and Socially Aware Bill McCoy (Adobe Systems Incorporated)
4:25pm PM Break
Broadway Ballroom
7:30am Breakfast in Foyer
8:30am Keynote
Room: Broadway Ballroom
TBC
8:40am Keynote
Room: Broadway Ballroom
Cold Fusion Introduces Product Capabilities and Associates Today’s and Tomorrow’s Categories of Books David Elmekies (Cold Fusion Entertainment LLC)
8:45am Plenary
Room: Broadway Ballroom
The Iceberg: Content and Creators Under the Market's Surface Bob Young (Lulu.com)
9:15am Plenary
Room: Broadway Ballroom
Textbook 2.0 Neeru Khosla (CK12 Foundation) et al
9:45am Morning Keynotes
Room: Broadway Ballroom
Free is More Complicated Than You Think Tim O'Reilly (O'Reilly Media, Inc.)
10:15am Morning Break
12:35pm Lunch in the Atrium, 8th Floor
4:25pm Afternoon Break in the Foyer
5:00pm Afternoon Keynotes
Room: Broadway Ballroom
Teen Panel Stephen Abram (SirsiDynix)
7:30am-8:30am (1h)
Break: Continental Breakfast-Broadway South
10:15am-11:00am (45m)
Break: Morning Break
11:00am-11:45am (45m) Digital Strategy, E-books and Mobile Devices, General, Marketing
Affiliate Marketing: A New Opportunity for eBook Publishers
Peter Kent (DNAML.com)
An introduction to Affiliate Marketing for publishers ... understand how publishers can take advantage of this new, proven distribution channel for digital goods.
11:50am-12:35pm (45m) General
Adding Enough Value to Digital Content to Actually Make Money
Scott Gray (O'Reilly School of Technology)
This talk will present the mathematical realities of retail marketing in the digital content space.
12:35pm-2:00pm (1h 25m)
Break: Lunch in the Atrium, 8th Floor
2:00pm-2:45pm (45m) Digital Strategy, General, Marketing
Making the Most of Digital Marketing
Ted Hill (THA Consulting), Brian O’Leary (Magellan Media)
As publishers turn to the Web to reach book buyers and readers, they are faced with the growing costs of their digital marketing infrastructure. Learn how to make the most of your online investments.
2:50pm-3:35pm (45m) Digital Strategy, General
Ingram and the Digital Market
Clifford Guren (Microsoft Corporation), Will Moore (Ingram Digital )
New sales, marketing, and distribution methods and models are emerging in today’s digital publishing world. Ingram is making the investments to deliver a suite of solutions to assist publishers.
3:40pm-4:25pm (45m) General
Wikipedia and the Future of Libraries
Aaron Swartz (Open Library)
The stunning success of Wikipedia -- in which an organization with just four full-time employees managed to become one of the top ten sites on the Web -- has gotten lots of people thinking about wikis. In this talk, we'll look at the social and technical factors that made Wikipedia a success, review new research challenging conventional wisdom about how its articles are authored,
4:25pm-5:00pm (35m)
Break: Afternoon Break in the Foyer
7:30am-8:30am (1h)
Break: Continental Breakfast-Broadway South
10:15am-11:00am (45m)
Break: Morning Break
11:00am-11:45am (45m) Blogging, General
Literary Bloggers: The New Online Insiders
Jeff Gomez (Penguin USA), Ron Hogan (Shelf Awareness), Mark Sarvas (The Elegant Variation), Kassia Krozser (Booksquare.com), Maud Newton (Maudnewton.com)
From web sites that trade in publishing industry gossip, to blogs that teach you how to get published, literary bloggers have created a whole new world online.
11:50am-12:35pm (45m)
Successful Online Properties for a Print Product: A Look Behind the Scenes from MAKE Magazine
Phillip Torrone (Adafruit Industries)
Launched in 2005, MAKE is one of the most celebrated new magazines and its web site and weekly video show top the online charts. Senior editor Phillip Torrone will lift the hood on MAKE's online strategy: what has worked, community, statistics, metrics, and more.
12:35pm-2:00pm (1h 25m)
Break: Lunch in the Atrium, 8th Floor
2:00pm-2:45pm (45m) E-books and Mobile Devices, General
I Had No Idea My Phone Could Do That!
Sophia Stuart (Hearst digital media, Hearst Magazines)
Sophia Stuart, mobile director for Hearst Digital Media, provides an overview of the mobile marketplace, then provides insight into how Hearst executed their successful mobile strategy.
2:50pm-3:35pm (45m) Blogging, General
Fictional Blogging: Can Web 2.0 Translate to Publishing 2.0?
Alison Norrington (Alison Norrington)
Is the blog as a delivery form the first tentative step in digitizing narratives and could new technology outstrip print-based publishing?
3:40pm-4:25pm (45m) E-books and Mobile Devices, General
Dickens Meets the Blackberry: Serialization in the Digital Age
Susan Danziger (DailyLit)
In our incredibly busy and fast-paced lives, finding the time to read books is becoming increasingly more difficult. Digital serialization through email and RSS offers an attractive alternative by allowing people to include reading in their daily routines.
4:25pm-5:00pm (35m)
Break: Afternoon Break in the Foyer
7:30am-8:30am (1h)
Break: Continental Breakfast-Broadway South
10:15am-11:00am (45m)
Break: Morning Break
11:00am-11:45am (45m) General, Social
From Buyers of Books to a Community of Readers
Gavin Bell (gavinbell.com)
Reaching beyond book sales to your readers means deciding what to build community around. Failure is easy—running good communities requires bold decisions and new skills outside the publishing world.
11:50am-12:35pm (45m) Other
Social Reading
Tim O'Reilly (O'Reilly Media, Inc.), Tim Spalding (LibraryThing), Otis Chandler (Goodreads, Inc)
Readers are taking the personal connections books have always forged to the web, using social networking sites and software to share what's on their bookshelves and find out what others are reading. Join the founders of some of the most popular social reading sites for a panel discussion on where their sites came from, and what they see for the future of social reading.
12:35pm-2:00pm (1h 25m)
Break: Lunch in the Atrium, 8th Floor
2:00pm-2:45pm (45m) E-books and Mobile Devices, General
Are New Devices Breathing New Life into e-Books?
Tonya Engst (TidBITS Publishing Inc.), Ben Vershbow (New York Public Library), Mike Shatzkin (The Idea Logical Company), David Rothman (TeleRead.org), Steven Levy (Backchannel), Garth Conboy (eBook Technologies, Inc.)
Although Arthur Andersen famously predicted a billion-dollar e-Book market would be here by now, 2007 was a big year for the e-Book faithful, with the launch of Amazon's Kindle, the first experiments with delivery of digital books on revolutionary new mobile devices like the iPhone and the $100-laptop
2:50pm-3:35pm (45m) Blogging, General
Libraries As Publishers: Using Digital Technology to Support Scholarly Communication
Shana Kimball (University of Michigan), Maria Bonn (University of Michigan University Library), Jeremy Morse (Scholarly Publishing Office)
The University of Michigan's Scholarly Publishing Office presents a case study about why its library decided to take on the role of publisher, and what this means for the future of publishing.
3:40pm-4:25pm (45m) General, Marketing, Social
Reaching the MySpace Generation: Using Widgets and Other Technologies to Market Books Online and on Mobile
Craig A. Miller (LibreDigital, Division of NewsStand, Inc.)
Provide publishers with an overview of new digital strategies and different forms of internet distribution and content access, to captivate a new generation of consumers.
4:25pm-5:00pm (35m)
Break: Afternoon Break in the Foyer
7:30am-8:30am (1h)
Break: Continental Breakfast-Broadway South
10:15am-11:00am (45m)
Break: Morning Break
11:00am-11:45am (45m) Digital Strategy, General, Open Access
DRM, Digital Content, and the Consumer Experience: Lessons Learned from the Music Industry
Kirk Biglione (Oxford Media Works)
When it comes to digital content everyone agrees that no one wants to make the same mistakes the music industry made. But what exactly were those mistakes, and what can be learned from them?
11:50am-12:35pm (45m) General, Open Access, Social
Copyright 2.0: How Social Media is Changing the Way We Manage Rights
Edward Colleran (Copyright Clearance Center), Greg Merkle (Dow Jones Enterprise Media Group), Dan Gisolfi (IBM Cloud), Roberta Cairney (Roberta Cairney Law Offices)
This session will be a moderated interactive panel discussion. The panelists will be thought leaders that represent various sides of this copyright conundrum.
12:35pm-2:00pm (1h 25m)
Break: Lunch in the Atrium, 8th Floor
2:00pm-2:45pm (45m) Business Models, General, Open Access
Beyond Numbers: Gatekeeper Effects and Just-in-Time Publishing
Karl Fogel (Open Tech Strategies, LLC)
The economics and effects of on-demand publishing as a storefront business model: why Kinkos as a bookstore could mean richer and more participatory experience for readers, authors, and booksellers.
2:50pm-3:35pm (45m) General, Open Access
How Open Does "Open" Need to Be, in the Universe of Free?
Michael Jensen (The National Academies)
At what point in the customer/publisher value chain are purchases replaced by free access? What formats give the customer enough for free that they want to pay for the rest/best version?
3:40pm-4:25pm (45m) General
Best Practices in Cross Media Publishing
Steve Paxhia (The Gilbane Group), Bill Rosenblatt (GiantSteps Media Technology Strategies)
Publishers are making great strides in developing new digital and print-based products using cross media publishing technologies and processes. This session will look at real-life cases where publishers have built successful new products and revenue streams.
4:25pm-5:00pm (35m)
Break: Afternoon Break in the Foyer
7:30am-8:30am (1h)
Break: Continental Breakfast-Broadway South
10:15am-11:00am (45m)
Break: Morning Break
11:00am-11:45am (45m) Products & Services
Our Future in Publishing and Edutainment with Cypher and Brainy Baby
David Elmekies (Cold Fusion Entertainment LLC)
Cold Fusion Entertainment enhances the imagination with Cypher and will socialize go-to market strategies with publishing partners allowing means to create a new category of books with infinite possibilities. Cold Fusion Entertainment integrates licensing and marketing services on a worldwide basis. Founder David Elmekies introduces Brainy Baby and defines a new scope of licensing opportunities.
11:50am-12:35pm (45m) Products & Services
Developing a Single Source Publishing Strategy
Scott Cook (codeMantra, LLC)
To remain or become market leaders, firms must improve content, process, and core competencies and make exceptional use of information and document technologies. They must align their publishing strategy with their organization’s competitive strategy. Improve your business process through the introduction of document technologies and process improvements.
12:35pm-2:00pm (1h 25m)
Break: Lunch in the Atrium, 8th Floor
2:00pm-2:45pm (45m)
Session: Breakout Sessions
To be confirmed
2:50pm-3:35pm (45m)
Session: Breakout Sessions
To be confirmed
3:40pm-4:25pm (45m)
Session: breakout sessions
To be confirmed
4:25pm-5:00pm (35m)
Break: Afternoon Break in the Foyer
7:30am-8:30am (1h)
Break: Continental Breakfast-Broadway South
10:15am-11:00am (45m)
Break: AM Break
11:00am-11:45am (45m) Products & Services
XML Content Servers: Enabling Agility in Publishing
John Kreisa (Mark Logic)
XML Content Servers help publishers become more agile with content, enabling them to experiment with new products and distribution models. In this session you'll learn about some of the key technical drivers behind XML Content Servers including a review of live customer deployments where agility was a key to success.
11:50am-12:35pm (45m) Products & Services
Web 2.0 Meets the Production Department: New Tools and a New Outlook Bring Flexible Capacity to Production Management
Steve Jewett (Appingo), Dan Milstein (Wayfair)
Clipboards, clunky FTP sites, demanding authors, and harried production staff: production management doesn’t have to be that way. Here’s how Appingo created flexible capacity with new tools, revamped concepts, and an honest look at the process as a whole.
12:35pm-2:00pm (1h 25m)
Break: Lunch in the Atrium, 8th Floor
2:00pm-2:45pm (45m) Products & Services
Smart Media: Getting a Head Start on the Next Big Thing
Jed jwhite@itechne.com (itechne)
A new generation of "Smart Media" technologies is going to recast how people interact with knowledge and information. You may not have heard much about the "Semantic Web"—it's a hardcore tech-head topic.
2:50pm-3:35pm (45m) Products & Services
Digital Publishing Beyond eBooks: Cross-device, Media-enhanced, and Socially Aware
Bill McCoy (Adobe Systems Incorporated)
This session will present Adobe’s open, cross-platform digital publishing solution, demonstrating content creation tools, hosted services, and Rich Internet Applications for online and downloadable distribution.
3:40pm-4:25pm (45m) E-books and Mobile Devices
Kindle, Sony Readers, the OLPC and more: Strategies for Approaching the eBook Marketplace
Bob DuCharme (Innodata Isogen)
What do we mean by "eBooks," and who's interested in reading them? Big names like Amazon and Sony have revitalized interest in specialized eBook reading devices, and more and more well-known publishers are making titles available for eBook-reading programs that run on general-purpose PCs. What formats are they using? What standards are available?
4:25pm-5:00pm (35m)
Break: PM Break
7:30am-8:30am (1h)
Break: Breakfast in Foyer
8:30am-8:40am (10m)
Plenary: Keynote
To be confirmed
8:40am-8:45am (5m) Keynote
Cold Fusion Introduces Product Capabilities and Associates Today’s and Tomorrow’s Categories of Books
David Elmekies (Cold Fusion Entertainment LLC)
Introducing innovative technology that will revolutionize the publication industry, Cold Fusion Entertainment has designed a live streaming edutainment based system instantly narrat-ing live audio voice over and sound effects bringing books and characters to life. Books will no longer be limited to our imagination and 2-D pictures.
8:45am-9:15am (30m) Keynote
The Iceberg: Content and Creators Under the Market's Surface
Bob Young (Lulu.com)
Lulu.com and other online publishing ventures are not going to replace the existing publishing industry. They are going to serve markets the existing publishing industry was never set up to serve.
9:15am-9:45am (30m) Keynote
Textbook 2.0
Neeru Khosla (CK12 Foundation), Murugan Pal (CK12 Foundation)
Using an open-source, web-based model termed the "Flexbook," this talk will present our efforts to pioneer the generation and distribution of high quality educational webtexts that will serve both as source materials for a student's learning and, as well, provide an adaptive environment that scaffolds the learner's journey as he or she masters a standards-based body of knowledge.
9:45am-10:15am (30m) Keynote
Free is More Complicated Than You Think
Tim O'Reilly (O'Reilly Media, Inc.)
After putting Dilbert online for free, Scott Adams reported, "Free is more complicated than you think." In this talk, Tim O'Reilly does the math: just how many page views do you need to support an e-book with advertising? How popular does your blog need to be? What percentage of customers who sample a free product end up paying for more?
10:15am-11:00am (45m)
Break: Morning Break
12:35pm-2:00pm (1h 25m)
Break: Lunch in the Atrium, 8th Floor
4:25pm-5:00pm (35m)
Break: Afternoon Break in the Foyer
5:00pm-6:00pm (1h) Keynote
Teen Panel
Stephen Abram (SirsiDynix)
How do teens today consume media? How is technology shaping their reading habits? What does it mean to be a teen in today's information-rich world? Hear from teens in this panel discussion.
Sponsors

Exclusive Diamond Sponsor

  • Ingram Industries

Platinum Sponsor

  • Cold Fusion Entertainment

Gold Sponsor

  • Copyright Clearance Center

Silver Sponsors

  • Accenture
  • Adobe Systems, Inc.
  • Antenna House
  • Appingo
  • Bookbank
  • codeMantra
  • Connotate
  • DNAML
  • HCL Technologies
  • Innodata Isogen, Inc.
  • itechne
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Microsoft Live Search Books
  • Near-Time
  • Qoop
  • RSuite
  • Value Chain International

Premier Media Partner

  • Publishers Weekly

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse.

Media Partner Opportunities

For information on trade opportunities with O'Reilly conferences, contact mediapartners@oreilly.com.

Press and Media

For media-related inquiries, contact confpr@oreilly.com.

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