Blogs as Books, Books as Blogs


Several notable book authors have created blogs to accompany the writing of their books, opening up and expanding the traditionally closed book writing process to the dynamics of the Web, with many tangible benefits, e.g., new sources, new ideas, real-time feedback on draft elements, marketing buzz.

Conversely, many would-be book authors have instead channeled that efforts into writing a blog, in many cases reaping the same rewards, e.g., higher profile in field of practice, speaking engagements, consulting gigs, job offers—even supplemental income through advertising.

What impact will blogging have on book writing over the long term? Are blogs and books powerful complements or potential competitors?

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Scott Karp

Capital One

AI, chatbots, conversation platform @CapitalOne.

Amy Cohen


Amy Cohen was a writer/producer on the sitcoms Caroline in the City and Spin City, a dating columnist for the New York Observer, and the dating correspondent for cable TV’s New York Central. She is the author of THE LATE BLOOMER’S REVOLUTION, published in July 2007 by Hyperion Books. She lives in New York City.

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Jeff Jarvis

JEFF JARVIS is the author of What Would Google Do? (Collins, January). He blogs about media and news at and as a columnist for the Guardian. He is associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism. He is consulting editor of Daylife, a news startup. Jarvis was creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; a columnist on the San Francisco Examiner; assistant city editor and reporter for the Chicago Tribune; reporter for Chicago Today.

Michelle Leder

Michelle Leder launched in August 2003 to coincide with the publication of her book, Financial Fine Print (John Wiley, 2003). The site looks at the things companies bury in their routine SEC filings and has been named one of the 50 best sites by Time Magazine and a site for “those in the know” by the WSJ.


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