Sponsored Tutorial: Ingram Presents Case Studies and Practical Advice on Making the Transition from Print to Digital


How POD fits into a digital strategy:

This session will discuss how digital content and print have allowed more books to reach more consumers than ever before. It will help publishers understand the role of print on demand within a digital strategy, its business potential in an evolving multi-media market place, the risks, the costs and guaranteed returns. This session will also include case studies of publishers that have successfully ventured into new markets, consumers and profitable streams of revenue: large print, and minority languages.


  • David Taylor, Vice President of Sales, Lightning Source
  • Melissa Serdinsky, Vice President, Director of Production and Manufacturing, Perseus
  • Rosemary Carlough, Vice President, Intellectual Property & Web Strategy, AMACOM (American Management Association)
  • Tom Willshire, Vice President Sales & Marketing, Continuum 3

Stepping Over the Threshold to New Sales: An introduction to Microsoft Live Search Books

Delivering useful answers to user search queries often depends on knowledge of and access to trusted, authoritative content—the kind of content found in books. A surprising number of user queries are abandoned due to lack of access to the world’s best information sources. That’s why we’ve created Live Search Books, Microsoft’s online search service for book content. In this session we will introduce you to Live Search Books and the Live Search Books Publisher Program, and share what we’ve learned about the ways users engage with book content in Search environments.


  • Clifford Guren, Sr. Director of Publisher Evangelism, Microsoft Corporation
Photo of David Taylor

David Taylor

Lightning Source, Inc.

David Taylor was named President of Lightning Source Inc. in June 2008.

Mr. Taylor joined Lightning Source U.K. in June 2003 as Business Development Director and was named Managing Director in December 2003. In June 2006 he took on the newly created role of Senior Vice President, Global Sales, Lightning Source Inc.

Mr. Taylor has 24 years of experience in the U.K. and international book trades in a wide range of senior management positions including on line bookselling, retail bookselling and library supply. He is a former Director of Blackwell’s international library supply business. He served on the Booksellers’ Association of the UK and Ireland’s Council for several years and is a former Chairman of the College and University Bookseller’s Group and the Internet Bookseller’s Group, the latter of which he founded. He is a regular speaker at book trade conferences and has published a number of articles on the impact that new technologies are having on the book trade supply chain. He is a member of the Society of Bookmen.

Mr. Taylor has a Bachelor’s and a Master’s Degree in English Literature from the University of Reading, England. He has also completed a Diploma in Management Studies and an MBA. He lives in Freeland, Oxfordshire, with his wife Caroline and two sons, Harry and George.

Melissa Serdinsky

Perseus Books/Constellation Digital Services

Biography to come

Rosemary Kane Carlough


Biography coming soon.

Tom Willshire


om Willshire is the Vice President of Sales and Marketing for the Continuum International Publishing Group’s New York office, which oversees the company’s sales efforts in the Americas. He is just completing his third decade in the book business, which has included sales and marketing positions at Oxford University Press, HarperCollins and Random House, and as a buyer in the merchandise group at Barnes & Noble. He began his first decade as a bookseller working part time while majoring in journalism at Marquette University.

Photo of Clifford Guren

Clifford Guren

Microsoft Corporation

Clifford Guren is Senior Director of Publisher Evangelism for Microsoft’s Live Search Books and Live Search Academic projects. Prior to joining the Live Search team, Mr. Guren was responsible for Microsoft Reader, Microsoft’s eBook platform. A 25-year veteran in the world of digital content development and publishing, Mr. Guren has also held management positions at Quebecor, Inc., Asymetrix Corporation, and Apple Computer. He holds a Master of Fine Arts degree from Columbia University.


Exclusive Diamond Sponsor

  • Ingram Industries

Platinum Sponsor

  • Cold Fusion Entertainment

Gold Sponsor

  • Copyright Clearance Center

Silver Sponsors

  • Accenture
  • Adobe Systems, Inc.
  • Antenna House
  • Appingo
  • Bookbank
  • codeMantra
  • Connotate
  • HCL Technologies
  • Innodata Isogen, Inc.
  • itechne
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Microsoft Live Search Books
  • Near-Time
  • Qoop
  • RSuite
  • Value Chain International

Premier Media Partner

  • Publishers Weekly

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse.

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Press and Media

For media-related inquiries, contact confpr@oreilly.com.

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