Making the Digital Leap: Protecting the Value of Your Business in the Migration from Print to Electronic

Broadway Ballroom

The publishing industry is in a period of great change with most revenues still solidly coming from print, but clearly headed to a rapid changeover to digital content. How does one prepare for this change, yet meet and exceed ongoing financial expectations?

Ken Brooks discusses how Cengage Learning is making the digital asset leap while protecting business value in the migration from print to electronic. In particular, he’ll discuss the kinds of cultural changes that are making the use of technology an integral part of everyday operations and driving the use of wikis, XML, and semantic metadata in product development.

Photo of Kenneth Brooks

Kenneth Brooks

Cengage Learning

Mr. Brooks is senior vice president, global production and manufacturing services at Cengage Learning (formerly Thomson Learning) where his responsibilities include the development, production, and manufacturing of textbooks and reference content in print and digital formats across the Academic and Professional Group, Gale, and International divisions of Cengage Learning. Prior to his position at Cengage Learning, Ken was president and founder of Publishing Dimensions, a digital content services company focused in the eBook and digital strategy space.

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