Incorporating POD Into a Profitable Publishing Strategy

Astor Ballroom

Print-on-demand is emerging as an intriguing tool for publishers, providing new ways to think about your supply chain, your content, and your customers. This session will discuss how publishers have incorporated POD into their bottom-line strategies, and it will help you get your head around the questions you and your organization should ask if you want to pursue POD.

Kurt Beidler

Kurt Beidler is Senior Manager of business development at He has several years of experience in the books industry, including working with the industry leaders in printing, publishing, and book retailing. Kurt also holds advanced degrees from Princeton University, Lehigh University, and University of Washington.

Lynn Terhune

John Wiley & Sons, Inc.

Lynn Terhune, POD & USR Administrator of John Wiley & Sons / Corporate, has over 18 years of production, manufacturing and estimating experience in the publishing industry. Over the past 12 years Lynn has led the Wiley charge to keep books in print through the use of digital technology.

In 1995 Lynn joined Wiley as an Associate Manager of Estimating for the Publishing Support Operations group in Corporate Finance. In 2003, with a whole team of IT, Operations, Inventory and Manufacturing folks behind her, she launched the Wiley POD Program which currently includes over 6,500 titles and has grown to become a multimillion dollar revenue opportunity for Wiley.

Lynn began her publishing career from a temporary position that turned permanent in the Production Department at Cliggott Publishing, a medical journal publisher. She learned book production at the American Bible Society and then took a Production Manager position at Longmeadow Press (Waldenbooks’ proprietary publishing company).

Lynn holds a Bachelor of Arts degree in Environmental Design from the State University of New York at Buffalo. Lynn has been quoted in several industry pieces regarding the success of Wiley’s POD Program, and she is the co-author of Wiley’s internal customer care resource guide, Print on Demand for Dummies.

Roger Kasunic

McGraw Hill

ROGER KASUNIC has been the Vice President of Editing, Design, and Production for McGraw-Hill’s Professional unit since 1995. He has recently initiated an offshoring program for scientific, technical, and medical books that includes both composition and editorial services. Roger is also actively involved in Web production, e-books, file archiving, and digital licensing. Prior to his service at McGraw-Hill, Roger worked in the commercial print industry and for various publishers including Academic Press, The Franklin Library, and Holt, Rinehart & Winston.

Thomas Keith

New Directions Publishing

Thomas Keith is the Production Manager and Art Director for New Directions Publishing Corporation, a post he has held since 2006. Since 1987 Thomas has been associated with New Directions, where he also works as an Editor, focusing chiefly on re-launches and the plays of Tennessee Williams. He earned his MFA from Ohio University.

Philip M. Parker

INSEAD & ICON Group International, Inc.

Philip Parker holds the INSEAD Chair Professorship of Management Science. He is also the founder of ICON Group International, Inc. which uses computer automation to author non-fiction titles distributed electronically and POD. The patented technology is language and format independent and has thus far created some 250,000 titles across various genres (business, health, and education) and formats (books, PC games, videos and mobile phone software). ICON Group is currently establishing a technology transfer initiative, under the name EdgeMaven Media.

Phil received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania and has taught at Harvard University, MIT, Stanford University, UC San Diego and UCLA. His patent and research in publishing were recently featured in BusinessWeek, Handelsblatt, the Guardian, and the Annals of Improbable Research, among others.


Exclusive Diamond Sponsor

  • Ingram Industries

Platinum Sponsor

  • Cold Fusion Entertainment

Gold Sponsor

  • Copyright Clearance Center

Silver Sponsors

  • Accenture
  • Adobe Systems, Inc.
  • Antenna House
  • Appingo
  • Bookbank
  • codeMantra
  • Connotate
  • HCL Technologies
  • Innodata Isogen, Inc.
  • itechne
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Microsoft Live Search Books
  • Near-Time
  • Qoop
  • RSuite
  • Value Chain International

Premier Media Partner

  • Publishers Weekly

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