Business Models that Guarantee Profitability in Publishing

Winter Garden

Electronic publishing may mean no more ink under the fingernails, but some things never change: publishing is still highly speculative. 18th century publishers used pre-publication sales to help them choose projects and plan print runs.

This session will examine how a modern e-publisher reinvented this model for the Web to ensure that every project is profitable. It will also explore an additional real-world model in which users transparently establish the price/demand curve. Both models include real data—and insights—from a 7,000-title e-publisher.

Photo of Bob Pritchett

Bob Pritchett

Logos Bible Software

Bob Pritchett is the President/CEO of Logos Bible Software, an electronic publisher of reference and scholarly works. Logos offers more than 30,000 titles from 150 publishers to half a million users worldwide. Bob is a 2005 winner of the Ernst & Young Entrepreneur of the Year award and the author of Fire Someone Today, And Other Surprising Tactics for Making Your Business a Success.


Exclusive Diamond Sponsor

  • Ingram Industries

Platinum Sponsor

  • Cold Fusion Entertainment

Gold Sponsor

  • Copyright Clearance Center

Silver Sponsors

  • Accenture
  • Adobe Systems, Inc.
  • Antenna House
  • Appingo
  • Bookbank
  • codeMantra
  • Connotate
  • HCL Technologies
  • Innodata Isogen, Inc.
  • itechne
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Microsoft Live Search Books
  • Near-Time
  • Qoop
  • RSuite
  • Value Chain International

Premier Media Partner

  • Publishers Weekly

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