Going Digital: Next-generation Book Selling Expands Options for Publishers


A major challenge facing print publishers is how to keep pace with the latest developments from internet titans like Google and Amazon, while increasing readership. To remain relevant, it will be increasingly important for publishers to incorporate new services into their digital properties, partnerships, and sales channels. Whether it is digitally delivered books, online book search, or expanded marketing and channel options, new digital technologies will help book publishers captivate a new generation of customers.

Photo of Craig A.  Miller

Craig A. Miller

LibreDigital, Division of NewsStand, Inc.

Mr. Miller’s responsibilities include management of the LibreDigital Division and NewsStand corporate business development. He has more than 17 years experience in strategic product development and marketing in the hi-tech sector, including seven years in business development management for Internet-based technology companies. A proven builder and leader of dynamic teams, his strengths include creating technology solutions for new channels and applications, concept-to-sale product management and contract sales and negotiations.

Prior to NewsStand, Craig was U.S. Director of Marketing and Business Development for Munich-based DynaPel, which focused on advancing motion enabled MPEG4 CODECs in the security, video and graphics industry. He served as the Head of Engineering for STB’s Specialized Technology Division, creating multi-port graphics cards and video decoders including the TV Guide Channel’s broadcast-quality MPEG2 board. Craig also served as Analog Device’s Graphics Products Marketing Manager, and was a key member of Compaq’s Strategic Technology Development engineering team.

Craig holds a Bachelor of Science degree in Computer Engineering from the Milwaukee School of Engineering and an M.B.A. from the University of Houston Executive Program.


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