Literary Bloggers: The New Online Insiders


While traditional publications such as The New York Times and Publisher’s Weekly continue to cover the book world, an entirely new (and, in most cases, totally independent) breed has sprung up online: literary bloggers. These bloggers not only cover the art and process of writing, but also the industry itself and its various players.

From web sites that trade in publishing industry gossip, to blogs that teach you how to get published, literary bloggers have created a whole new world online that is quickly proving as indispensable as its traditional print-based counterparts. And now that they’re here to stay, what can we learn from literary bloggers? How are they not only participating in the publishing discussion, but changing it? And what effect are these bloggers having on the industry (not to mention its content)?

This panel will examine all of these questions and more, putting in context the hype and the facts, showing how bloggers are helping to usher the book industry into the era of Publishing 2.0.

Photo of Jeff Gomez

Jeff Gomez

Penguin USA

Jeff Gomez is the author of five books, including the recent non-fiction title Print is Dead: Books in Our Digital Age, which was published by Macmillan in November 2007. He is currently the Senior Director of Online Consumer Sales and Marketing for Penguin USA. Jeff has been involved in electronic books and the world of digital reading since the industry’s beginning in 1999, and he has also been a featured speaker and panelist at publishing industry events throughout America.
Photo of Ron Hogan

Ron Hogan

Shelf Awareness

Ron Hogan created, one of the first literary websites, in
1995. A decade later, he began writing about the publishing industry
for’s GalleyCat blog. He is also the author of The
Stewardess Is Flying the Plane, a visual tribute to ‘70s Hollywood
that Publishers Weekly called "one of the year’s most fun" coffee
table books.

Photo of Mark Sarvas

Mark Sarvas

The Elegant Variation

Mark Sarvas’s debut novel, HARRY, REVISED, will be published by Bloomsbury in May 2008. He is best known as the host of the popular and controversial literary weblog “The Elegant Variation” which has been covered by The Los Angeles Times, The New York Times, The Guardian (A Top 10 Literary Blog), Forbes Magazine (Best of the Web), Los Angeles Magazine (A Top L.A. Blog), The Scotsman, Salon, the Christian Science Monitor, Slate, The Denver Post, The Village Voice, The New York Sun, NPR and numerous other fine publications. His book reviews and criticism have appeared in The New York Times Book Review, The Threepenny Review, The Philadelphia Inquirer, Truthdig, The Modern Word, Boldtype and the Los Angeles Review, and he is a member of the National Book Critics Circle.

Photo of Kassia Krozser

Kassia Krozser

Kassia Krozser is the founder and primary voice for, a website focused on dissecting the publishing industry with love and skepticism. She is also a founding partner at — same love and skepticism applied to all entertainment media. Her work on both sites frequently focuses on how new technology impacts traditional media. She is a reviewer for and a regular contributor to other publications.

Maud Newton

Maud Newton blogs about books, culture, politics, and whatever is running through her mind on any given day, at She has written for The American Prospect, the New York Times Book Review, The Boston Globe, The Washington Post, and Newsday. Her essays appear in various anthologies, including What We Do Now and When I was a Loser (out from Free Press in March 2007). She lives in Brooklyn and is working on a novel set in Miami, her hometown.


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