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Micah Bowers

Micah Bowers
Founder & CEO, Bluefire

Website | @micahsb

Helping publishers, retailers, and libraries take charge of their digital future and build direct relationships with their readers. Bluefire offers customer-branded (white label) ereader apps for iOS and Android devices and is an authorized reseller of Adobe eBook Platform technologies such as ACS4, RMSDK, and Adobe Vendor ID.

Sessions

10:45am–11:30am Wednesday, 02/13/2013
The Direct To Consumer Cycle - from Publisher to Reader….and back!
Session
 Location: Broadway Ballroom North Level:
Doug Lessing (Firebrand Technologies), Micah Bowers (Bluefire), Susan Ruszala (NetGalley)
Selling Ebooks Direct To Consumer requires a seamless purchasing and reading experience for the consumer, yet to date, there are very few programs that have overcome the challenges of building a complete ecosystem. This session will explore the complete cycle of discovery, purchase, delivery, reading and feedback of a thriving Direct To Consumer program. Read more.

Sponsors

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Scott Harvey at scotth@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

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