"The whole TOC conference was remarkable." Tim Carmody, Wired

"I got lots from it, made good connections and thought [2011] was the best TOC yet. As far as I am concerned, it blows the other digital conferences out of the water." — Jeanne Weinkle, National Sales Manager, Bookmobile

"What a great group of people, and amazing spirit at TOC. Learned a lot, made new friends, and came away fired up about the future of publishing." — Steven Rosenbaum, CEO, Magnify.net

"At its best, Tools of Change reaffirms the promise of publishing, even as it challenges us to rethink the roles that publishers play. This year, you did a great job of blending the established and the new"—Brian O'Leary, Founder and Principle, Magellan Media

"This conference really is the bleeding edge of the industry. We're smarter just for having been in the building."Stephen Solomon, Eleven Learning

"Tools of Change in Publishing, a conference that's a sort of brainiac party at the intersection of publishing and digital innovation. Last year I called TOC a very full-brain conference because "both left and right brain perspectives are represented and explored." Sarah Wendell, Smart Bitches, Trashy Books

"TOC continues to focus on the rapid changes occurring in the publishing industry, attracts leading speakers, and provides a forum for vendors to exhibit their latest products. It has become one of the industry's leading events."Donald T. Hawkins, Unlimited Priorities

"[TOC is] a conference that prides itself on offering a view of the publishing industry through a wide-angle lens with an occasional microscope thrown in."Florrie Binford Kichler, ibpablog.wordpress.com

"Often at TOC the most memorable presentations seek to redefine what a "book" could be, and this year was no exception." Ron Hogan, shelf-awareness.com

"Indeed, despite a crowded calendar of digital conferences, this year's TOC sold out completely attracting 1,400 attendees, and the event's popularity, utility, and cachet only seemed to grow." Calvin Reid, Publisher's Weekly

"The O'Reilly Tools of Change for Publishing Conference, a conference that shapes the future of publishing by gathering leading minds to interact and learn from each other." John Depree, believerspress.com

"This year's O'Reilly TOC Conference (Tools of Change for Publishing) promises another smorgasbord of writing and publishing visionaries."The Australian Writer's Marketplace

"Sold out once again, the TOC's blend of highly technical workshops, business case studies and more conversational panels focused on the new digital publishing paradigm—conducted by a range of digital professionals (and digital superstars)—just seems to work."Calvin Reid, Publisher's Weekly

The Global eBook Market: Current Conditions & Future Projections

The current state of the ebook market and what the future looks like.

Download the free PDF

The Business Case for TOC

You know that attending conferences is one of the most efficient ways to learn about best practices and new tools, expand your network, comparison-shop the latest products, and get inspiration to streamline and energize your day-to-day operations. But do you—or your boss—have to work extra hard to justify continuing education? Here are a few salient points that may help you make a case for attending TOC.

Add to the bottom line by learning:

  • Which technologies offer significant advantages and which provide exciting business opportunities
  • The questions you need to consider in adopting new business models
  • The opportunities—and challenges—of a global digital marketplace
  • What's on the horizon for digital design and production
  • How to anticipate and meet consumer demands
  • Why capturing and understanding consumer data is important
  • How to deal with territorial rights in a digital world
  • The ins and outs of IP reform, fair use, Creative Commons, consumer privacy, and copyright
  • Why and how to standardize content identifiers and metadata
  • Whither big box and indie brick and mortars? Will indies establish a foothold in the retail space?
  • Issues surrounding digital content for libraries
  • The outlook for dedicated devices -- will they flourish or perish?
  • How to create a mobile strategy
  • Who the winners and losers are in the mobile space
  • Important advances in EPUB
  • The pros, cons, and how-tos of publishing books as apps
  • Which parts of the legacy publishing model are worth saving
  • What it really takes to create and operate an effective B2C publishing business

Why more training?

  • In-house professional development means less outsourcing and greater efficiency
  • Better understanding of options and integration cuts operating expenses
  • Learning to plan for growth reduces costly mistakes in the long run
  • Increasing your company's—and your own—skills and knowledge base on new publishing technologies and business models is a competitive advantage
  • Professional development leads to greater job satisfaction and employee retention

Why network?

  • Making connections with other professionals provides resources for future projects
  • Understanding how other companies have implemented new processes cuts down the time to execute similar projects at your company
  • Building your circle gives you strong options for your next key hire
  • TOC's Attendee Directory allows you to set business meetings with other conference participants before and during the event, and keeps you connected afterwards

Show what you'll learn

  • Be topic-savvy: With over 40 different sessions to choose from, covering a wide variety of subjects, there will always be a session to fit your educational needs
  • Create your Personal Schedule—use the calendar icon to mark the sessions that address the problems you need to solve on the job, and show it to your boss
  • Attending with other members of your team? Use your Personal Schedules to avoid overlap and make sure you're maximizing company time in sessions

Share the know-how

Let your boss know that you'll share your newly acquired knowledge with the rest of the team:

  • Plan a presentation for a working lunch after you return
  • Write up a report of the conference, along with an action plan based on what you learned
  • Supplement your own materials with the speakers' slides and keynote videos, which are posted as the conference progresses
  • Gather up information from the Exhibit Hall and bring it back for your colleagues to review
  • Make a database with the business cards you bring back and share this experts network with your team

Optimize your budget

  • Register Early: the earlier you sign up, the more you save on registration costs, travel, and hotel
  • Check out the Discounts: If you qualify, a discount can be used during the Early Registration phase to save even more
  • Bring a Team: Send three or more colleagues from your company and save 20% on each registration. Each person can attend different workshops and sessions to bring back even more valuable skills, tips, and techniques
  • TOC Twitter and Facebook followers are always eligible for discounts

Why TOC?

  • TOC is a knowledge aggregator, bringing together stakeholders from the global book publishing and technology ecosystems, offering a broader perspective than niche events and exposure to the best of the best.
  • In this climate publishers need more than interim solutions to succeed. Not only does TOC cover what's working now, but we also look ahead to what will work as publishing transitions to the next phase. The people who attend TOC are the people who are shaping publishing's future.
  • TOC reaches outside traditional industry boundaries to find people and companies from around the world who are doing stuff that matters. Program chairs Kat Meyer and Joe Wikert curate the content to bring together cutting-edge speakers, topics that push the boundaries of how we define "publishing," and unique insight into what's next for the publishing industry.
  • TOC is an inclusive meeting ground for exploring the options, a gathering place for the publishing community, and an unparalleled opportunity for in-person networking. Participants come away from TOC with the knowledge and inspiration to lead change within their own organizations.
  • TOC is produced by O'Reilly Media Inc. For more than 30 years O'Reilly has been an active participant in the technology and publishing community, and has a long history of advocacy, meme-making, and evangelism. We understand the impact technology has on businesses and we are applying that knowledge to publishing.

Read what others have to say about TOC

  • Publishers Weekly
  • Ingram Content Group
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

View a complete list of TOC contacts