Dave Gray, Sunni Brown, James Macanufo
Great things don’t happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming. This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. This unique collection of games encourages engagement and creativity while bringing more structure and clarity to the workplace.
John Allspaw, Jesse Robbins
Learn what it takes to build and maintain high-traffic websites with Web Operations. Featuring essays from today's top web veterans, this insightful book shows you how to run your web ops as reliably and effectively as Google, Microsoft, and Yahoo run theirs. Even if your site never gets that big, you'll profit from the experience and knowledge of the people who created sites for these and other industry giants.
If you don't know about the new features available in HTML5, now's the time to find out. The latest version of this markup language is going to significantly change the way you develop web applications, and this book provides your first real look at HTML5's new elements and attributes. You'll also learn how HTML5 can help you develop applications that display video without having to rely on plugins, work even when a user is offline, and more.
How do you know if a hot new technology will succeed or fail? Most people get it wrong, as they depend on wishful thinking and romanticized ideas of history that have little basis in reality. In the new paperback edition of this fascinating book, bestselling author Scott Berkun takes a careful look at the history of innovation to reveal powerful truths about how ideas become successful innovations—truths that people can apply to their challenges today.
Take advantage of Google Analytics' powerful and free tools to understand exactly how users behave when they visit your website or use your web application. This hands-on guide shows you how to probe general traffic, marketing, and ecommerce information with these tools, and teaches you how to supplement them with add-ons and external tools when you want to dig even deeper. You'll also learn how to create custom reports to analyze specific issues.
Dan Zarrella, Alison Driscoll
Take advantage of Facebook to promote brands, products, and services. With The Facebook Marketing Book, you'll learn proven tactics that you can use right away to build your brand and engage prospective customers. Ideal for marketing and PR professionals as well as web developers and entrepreneurs, this book introduces the tools and features that will help you reach specific audiences through this popular networking site.
Whether you're promoting your business or writing about your travel adventures, Head First WordPress will teach you not only how to make your blog look unique and attention-grabbing, but also how to dig into the more complex functionality available on the WordPress platform. You'll learn how to customize your blog with your own URL, templates, plugin functionality, and more.
iBooks and ePeriodicals on the iPad: The This Mini Missing Manual takes you down the virtual rows of Apple's iBookstore, to help you find, buy, download, read, and navigate ebooks and subscribe to magazine and newspapers on your iPad.
How can you harness the tremendous potential of Apple's iPad? With this book, you'll quickly learn how to use each feature and application of the iPad to browse online, read, play games, work, and manage your music, video, and photo files. iPad: The Missing Manual offers clear step-by-step instructions, undocumented shortcuts, workarounds, and lots of practical, time-saving advice.
This fast paced and information packed tutorial provides a practical framework for creating strategies that attract new readers through search engines.
So you've got an idea for an iPhone app—along with everyone else on the planet. Set your app apart with elegant design, efficient usability, and a healthy dollop of personality. Tapworthy takes you from concept to polished interface design with plain-spoken principles and a rich collection of visual examples for designing exceptional interfaces for the iPhone and iPod Touch.
There are literally tens of thousands of application developers competing for a hungry audience's time and money. How do you build an app that stands out? What does a good user interface look like? In this O'Reilly Breakdown, Dan Pilone takes you out of standard, stock Apple controls and builds a completely immersive iPad application from the ground up. As you code alongside Dan, you'll learn how to conceptualize, design, and implement a customized user interface.
In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For anyone else who talks and expects someone to listen, Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. You'll get new insights into the art of persuasion, based on Scott's 15 years of experience speaking to crowds of all sizes.
Once in a generation, a book comes along that transforms the business landscape. Company strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. In The New How, Nilofer Merchant shows corporate directors, executives, and managers that the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement.
Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services -- social media. This easy-to-understand book introduces you to social networks, blogging, and several other websites, and helps you plan and execute strategies with actionable advice every step of the way. Determine which networks fit your marketing program, and learn the techniques necessary to measure results and track return on investment.
Presentation software requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology offers practical approaches that combine conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. Written by the President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth.
Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source software. In The Art of Community, you'll learn about the broad range of talents required to recruit, motivate, and manage community members. The book takes you through the stages of community, and covers topics ranging from software tools to conflict resolution skills.
James Governor, Dion Hinchcliffe, Duane Nickull
This illuminating book puts substance behind Web 2.0. Using several high-profile Web 2.0 companies as examples, authors Duane Nickull, Dion Hinchcliffe, and James Governor have distilled the core design patterns of Web 2.0 coupled with an abstract model and reference architecture. The result is a base of knowledge that developers, business people, futurists, and entrepreneurs can understand and use as a source of ideas and inspiration.
Building a social web application that attracts and retains regular visitors, and gets them to interact, isn't easy to do. This book walks you through the tough questions you'll face if you're to create a truly effective community site—one that makes visitors feel like they've found a new home on the Web. Whether you're creating a new site from scratch or embracing an existing audience, Building Social Web Applications helps you make difficult choices.
Christian Crumlish, Erin Malone
From the creators of Yahoo!'s Design Pattern Library, Designing Social Interfaces provides you with more than 100 patterns, principles, and best practices, along with salient advice for many of the common challenges you'll face when starting a social website. Christian Crumlish and Erin Malone share hard-won insights into what works, what doesn't, and why. You'll learn how to balance opposing factions and grow healthy online communities by co-creating them with your users.
The social web provides businesses with a largely untapped marketing channel for products and services—the trick is knowing how to take advantage of it. With this book, you'll understand how social web technologies work, and learn the most practical and effective ways to reach the people who frequent these websites. You'll get intelligent advice and strategies—including what works and what doesn't.
Alistair Croll, Sean Power
Complete Web Monitoring demonstrates how to measure every aspect of your web presence—including analytics, backend performance, usability, communities, customer feedback, and competitive analysis—whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website.
Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C. Stricchiola
If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. The authors clearly explain SEO fundamentals, while correcting many common misconceptions.
Jonathan Anderson, John McRee, Robb Wilson, The EffectiveUI Team
Effective UI provides a complete roadmap to building groundbreaking software centered on user experience (UX) quality, how to get management support, employing product management strategies proven to deliver greater success, and how to manage the design, engineering, staffing, and business considerations that must be centered on the user's needs and working effectively in tandem all throughout the project. Effective UI is a guide for business and product, software professionals, and anyone else struggling to advance the cause of better UX and working to deliver on the promise of higher quality software.
Peter Morville, Jeffery Callender
Search is among the most disruptive innovations of our time. It influences what we buy and where we go. It shapes how we learn and what we believe. This provocative and inspiring book explores design patterns that apply across the categories of web, ecommerce, enterprise, desktop, mobile, social, and realtime search and discovery. Using colorful illustrations and examples, the authors bring modern information retrieval to life, covering such diverse topics as relevance ranking, faceted navigation, multi-touch, and augmented reality. Search Patterns challenges us to invent the future of discovery while serving as a practical guide to help us make search better today.
Daniel Lathrop, Laurel Ruma
This collection of essays, interviews, and case studies provides a multi-faceted and nonpartisan account of government as it becomes more transparent, collaborative, and participatory. Each chapter expresses the views of its prominent author, and the book as a whole offers a persuasive argument for transparency and interactivity in government at all levels.
Tim O'Reilly, Sarah Milstein
This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter's 140-character messages as a serious—and effective—way to boost your business. Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Book is presented in a fun, full-color format that's packed with helpful examples and clear explanations.
A collection of detailed code recipes that breaks down everyday XSLT problems into manageable chunks. Learn how to transform XML documents into PDF files, SVG files, HTML documents, etc. Other topics include numerical transformation, XPath, date/time conversion, string manipulation, testing and debugging, and complex sorting and linking. Updated to cover XSLT 2.0.
Book publishers have long used free content as part of their marketing and selling efforts, with the vast majority of free content distributed in printed form. Digital distribution of free material, either intentional or via unauthorized availability through peer-to-peer sites and other Web outlets, offers a fast and expansive connection to consumers, but content can also be copied and disseminated without publishers' control. Some publishers are torn between the efficiencies digital distribution provides and concerns over piracy and print-sale cannibalization. This research report is part of an ongoing effort by O'Reilly Media Inc. and Random House to test assumptions about free distribution, P2P availability and their potential impact on book sales.
After putting Dilbert online for free, Scott Adams reported, "Free is more complicated than you think." In this talk, Tim O'Reilly does the math: just how many page views do you need to support an e-book with advertising? How popular does your blog need to be? What percentage of customers who sample a free product end up paying for more? Which online business models produce revenue comparable to existing print models? How much will others need to grow to fill the gap? Free is a strategy, not an endpoint. It's time to stop wishful thinking and build business models that work.
Webcasts offer the opportunity to gain factual, thought provoking information about publishing related topics directly from your computer.
In this webcast, Jamie Low, founder of SearchEngineMarketing.com delves into the reasons why SEO is so important to the publishing industry and shows what they should be looking at.
Liza Daly explains the ins and outs of digitization and how publishers can best utilize their options.
Brian O'Leary provides an economic rationale for more extensive use of POD services in the publishing industry, based upon analysis and real-world use cases.
This webcast is for those publishers who have made the decision to pursue digital channels for their content. What tools are out there? What do all those acronyms mean? How do I implement new strategies without disrupting current workflows? Here we'll explore the alphabet soup of digital publishing, sort out the tools that are most useful, and help publishers find some solid ground.
Chris Brogan shares strategies and tactics for putting the web's most popular social media tools to work in ways that will make a difference. Positioned "for publishers," the advice given in this webcast will actually benefit any organization that has an online presence.
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