Schedule: General sessions

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Location: Broadway North (6th Floor) Level:
Dominique Raccah (Sourcebooks)
Average rating: ****.
(4.24, 17 ratings)
Book publishers are now running two companies simultaneously, the (old media) company which is their current business (and most of their revenue stream) and a (new media) company with new and often different business models. There has never been more opportunity (or greater challenges) for book publishers. Read more.
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Location: Broadway South (6th Floor) Level:
John Warren (RAND Corporation), Eric Frank (Flat World Knowledge), Frank Lyman (LibreDigital), Nicholas Smith (Agile Mind), Neeru Khosla (CK12 Foundation)
Average rating: ***..
(3.64, 14 ratings)
Technology is driving change in education as it is in publishing. This session examines the emerging future of digital textbooks in K-12 and higher education, including innovative texts that include multimedia, simulation models, and automated assessments, as well as business models such as open access, subscriptions, and bundling, that will allow publishers to survive and thrive in the future. Read more.
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Location: O'Neill (4th Floor) Level:
Arthur Attwell (Electric Book Works)
Average rating: ***..
(3.00, 1 rating)
Existing rights structures and processes are often so clumsy and manual that innovating around them can leave startups in a tricky legal grey area, so innovation is more likely to happen outside the most litigious and highly regulated parts of the world like the US and Europe. Hear about new business and licensing models and what they mean for publishers. Read more.
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Location: Odets (4th Floor) Level:
Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology), Michael Riordan (Open Publishing Lab at the Rochester Institute of Technology), David Cohn (Spot.Us), Dan Pacheco (BookBrewer.com)
Average rating: ****.
(4.00, 1 rating)
In order to survive in this time of radical change, research and development is becoming an integral part of the newspaper industry. This panel brings together the heads of three cutting-edge open source, news R&D projects (Spot.Us, Printcasting, and the Innovation News) to discuss their work and the alternative news publishing models they believe are the future of the news. Read more.
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Location: Broadway North (6th Floor) Level:
Liza Daly (Safari), Keith Fahlgren (Safari Books Online)
Average rating: ***..
(3.00, 7 ratings)
Forrester Research expects ereader sales to double in 2010. What choices are consumers being given today? This session will get you up to speed on what's come out in the last year and how and where consumers will be using the devices. Read more.
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Location: Broadway South (6th Floor) Level:
Kassia Krozser (Booksquare.com), Angela James (Carina Press)
Average rating: ***..
(3.20, 10 ratings)
What if you shook up the publishing business model, re-evaluated the process, and focused on what really matters? What if publishing looked different? What if publishing did work? This workshop looks at how the digital publishing business model, how it works, myths and best practices, and the critical money questions. Read more.
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Location: O'Neill (4th Floor) Level:
Caren Milloy (JISC Collections)
Average rating: ****.
(4.50, 6 ratings)
The aim of the presentation will be to share the snapshot of real- time evidence gathered in the JISC national ebooks observatory project (www.jiscebooksproject.org) and provide publishers and aggregators with practical recommendations that will help them to develop their ebook offerings to the education market. Read more.
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Location: Odets (4th Floor) Level:
Brian O’Leary (Magellan Media)
Average rating: ****.
(4.25, 4 ratings)
In 2008, Magellan Media began monitoring file sharing on peer-to-peer sites to determine its impact on paid content sales. Using front-list titles from O'Reilly Media, the research to date has revealed a possible positive correlation between piracy and paid sales. This session will update the researching for O'Reilly titles and add results from other participants, including Thomas Nelson. Read more.
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Location: Broadway North (6th Floor) Level:
Chris Brogan (New Marketing Labs)
Average rating: **...
(2.75, 8 ratings)
Our first ever "real" book came out in August 2009. We weren't ready to trust our fate to traditional book publicity, so we took matters into our own hands. What we discovered is worth sharing: what worked, what failed, and what it did for our book. This session will focus on how social media served a book written by its reigning champs, and what we can teach you for your own success. Read more.
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Location: Broadway South (6th Floor) Level:
Michael Mace (Rubicon Consulting)
Average rating: ****.
(4.47, 15 ratings)
The embrace of Amazon's Kindle, growing sales of ebooks, and the rise of smart mobile devices are creating a widespread belief that electronic publishing has finally arrived. But those same factors appeared to be aligned in 2000, just before the market collapsed. A look at the causes of that failure gives seven key insights on the future of e-publishing. Read more.
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Location: O'Neill (4th Floor) Level:
Sarah Wendell (Smart Bitches, Trashy Books LLC), Malle Vallik (Harlequin Enterprises Ltd), Kate Dugan (Sony USA)
Average rating: ****.
(4.50, 2 ratings)
In the summer of 2009, a romance weblog collaborated with Sony and Harlequin LTD to place 30 Sony Readers into the hands of 30 novice ebook readers. Sarah Wendell, from Smart Bitches, Malle Vallik, Director of Digital Content for Harlequin, and Kate S. Dugan, Marketing Manager for the Sony Reader in the US and Canada, will share the key lessons learned from the experience. Read more.
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Location: Odets (4th Floor) Level:
Edward Colleran (Copyright Clearance Center), Rafat Ali (paidContent.org), Sree Sreenivasan (Columbia University Graduate School of Journalism), Eric Schwartz (Mitchell Silberberg & Knupp LLP)
Average rating: **...
(2.33, 3 ratings)
User-generated content, social media users, and the relative ease of sharing digital content are changing the way the rightsholders and content users view copyright. “Rethinking Copyright for a Digital World” will address some of the legal, ethical and economical concerns facing both rightsholders and content users. Read more.
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Location: Broadway North (6th Floor) Level:
Jane Litte (DearAuthor.com), Sarah Wendell (Smart Bitches, Trashy Books LLC), Angela James (Carina Press)
Average rating: ****.
(4.00, 8 ratings)
Three voracious readers will present what the consumer wants in terms of a point of sale experience, actual content, and post sale interaction. Read more.
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Location: Broadway South (6th Floor) Level:
Sean Gargan (SAS Institute Inc), Kirsten Hamstra (SAS Institute Inc)
Average rating: ***..
(3.82, 11 ratings)
Social media adds a layer of complexity and opportunity to the marketing landscape. We will discuss how to evaluate, integrate, and measure social media within a corporate publishing environment. We’ll share the approach we took to building the foundation upon which our social media strategy is built and explore the realities of integrating social media into the marketing mix. Read more.
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Location: O'Neill (4th Floor) Level:
Stephanie Williams (Department of State), Mandy Chalou (Department of State), Joseph Wicentowski (Department of State)
Average rating: *****
(5.00, 1 rating)
Embracing Government transparency, the Office of the Historian at the Department of State is publishing its entire archive of U.S. Government documents online. Adopting cutting-edge open source technologies, the Office has revamped its workflow and developed new digital publishing tools to enhance access to government documents. Read more.
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Location: Odets (4th Floor) Level:
Kirk Biglione (Oxford Media Works)
Average rating: ****.
(4.75, 8 ratings)
When it comes to digital content everyone agrees that no one wants to make the same mistakes the music industry made. But what exactly were those mistakes, and what can be learned from them? Read more.
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Location: Broadway North (6th Floor) Level:
Average rating: ****.
(4.50, 2 ratings)
TOC Lightning Demos will give you invaluable insight into new technologies and up-and-coming companies that serve publishers. A snappy series of five-minute demonstrations, the event includes time to chat with presenters. Read more.
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Location: Broadway South (6th Floor) Level:
Peter Costanzo (The Perseus Books Group), Rick Joyce (Perseus Books Group)
Average rating: ***..
(3.71, 14 ratings)
...because they haven't been asked like this before. The results of a survey of the current state of digital among independent publishers that aims to understand what they are actually doing, their highest priorities, and what their biggest unmet needs are, in this tipping point moment for publishing and digital. Read more.
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Location: O'Neill (4th Floor) Level:
Bob Carlton (Kirkus Reviews)
Average rating: ****.
(4.67, 3 ratings)
Consumers are shifting their book reading habits at a rapid pace - they’re using social networking and websites to discover, recommend and purchase books and reading books on new mobile phones and ereading devices. For publishers to remain relevant, they need to embrace different ways to “handsell” books in the digital world and package their content to reach consumers both online and offline. Read more.
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Location: Odets (4th Floor) Level:
Geoffrey Young (StopWatch Media)
Average rating: ****.
(4.50, 4 ratings)
What can a digital story look like when the publishing medium has internet access, the reader's location, and can be programmed page by page? This talk will examine a novel publishing experiment - a full graphic novel published exclusively on an iPhone that uses email, SMS, geolocation, and more to pull each reader into their own version of the story. Read more.
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Location: Broadway North (6th Floor) Level:
D.C. Denison (The Boston Globe)
Average rating: ***..
(3.88, 8 ratings)
Websites are commonly used to promote books, but ebooks enable a deeper integration between an ebook and the Internet. This 45-minute talk will examine one ebook/website project that attempts to push new levels of interactivity between ebook formats and the Web. Focus will be on both minimally connected devices (Kindle), and more Internet aware platforms (iPhone ereaders). Read more.
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Location: Broadway South (6th Floor) Level:
Bob Pritchett (Logos Bible Software)
Average rating: *****
(5.00, 5 ratings)
Content prices are spiraling towards zero. We’ll look at how a leading digital publisher is maintaining premium prices in a category with unlimited free alternatives using network effects and solutions-oriented digital content. Custom data sets, controlled vocabularies, and community-building work together to support premium pricing. Read more.
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Location: O'Neill (4th Floor) Level:
Andy Hunter (Electric Literature), Paul Morris (BOMB Magazine), Kelly Burdick (Melville House), Denise Oswald (Soft Skull Press), Alexandra Heifetz (N+1), James Yeh (Gigantic)
Average rating: **...
(2.67, 3 ratings)
What role will independent presses play in the future publishing landscape? How can independents use new technology and approaches to grow into that role? Read more.
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Location: Odets (4th Floor) Level:
Angelina Ward (LexisNexis)
Average rating: ****.
(4.50, 6 ratings)
Go through a year of actual tangible examples, stories, and lessons from TOC 2009. See first-hand how tactics and social media lessons were applied to grow a niche publishing segment. Read more.
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Location: Broadway North (6th Floor) Level:
Dale Dougherty (Make/O'Reilly Media)
Average rating: ***..
(3.00, 1 rating)
To understand what Web 2.0 means for media companies, we have to realize that an important shift has taken place. In many respects, individuals are using the same technology that large media companies are using to communicate: web sites, blogs, Facebook, Twitter, etc. Consumers now see themselves as producers, creating and sharing media based on what they love doing. Read more.
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Location: Broadway South (6th Floor) Level:
Peter Meyers (Citia)
Average rating: ****.
(4.00, 13 ratings)
Tired of vague talk about how digital books are gonna do things that aren’t possible in print? Pull up your chair and listen to 10 specific, ready-to-implement, digital book-enhancing features for publishers of all stripes. Read more.
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Location: O'Neill (4th Floor) Level:
Allison Belan (Duke University Press), Bill Kasdorf (Apex Content Solutions), Scott Lubeck (Book Industry Study Group), Maureen McMahon (Kaplan Publishing)
Average rating: ***..
(3.86, 7 ratings)
If change is constant, why does it take so long? Four panelists from across the publishing landscape share their experiences, successful and otherwise, driving change within their organizations. We explore the myths and truths of change, offer anecdotal guidance and useful tactics, and discuss our successes and fruitful failures. Attendees will see how to create change in their own organizations. Read more.
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Location: Odets (4th Floor) Level:
Jonathan Clark (Elsevier), Carlos de Paladella (Elsevier Iberoamerica)
Average rating: ****.
(4.00, 5 ratings)
Medical education is evolving. Passive absorption of delivered information is giving way to active learning, based on curiosity and problem solving. Big expensive textbooks are being replaced by resources built by teachers and students. This move to self-directed learning creates a new generation of more demanding students. Four stories illustrate the new environment for publishers in Europe. Read more.
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Location: Broadway North (6th Floor) Level:
Angela Bole (Book Industry Study Group, Inc.), Kelly Gallagher (RR Bowker)
Average rating: ***..
(3.86, 7 ratings)
Do you know what actual ebook consumers really think about purchasing and using ebooks and ereaders? Now’s your chance to find out! Over the course of nine months (Nov 2009 – July 2010) the Book Industry Study Group (BISG) is conducting a widespread survey of hundreds of ebook consumers with the goal of understanding real-time purchase and reading habits. Read more.
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Location: Broadway South (6th Floor) Level:
Lisa Shannon (Wiley)
Average rating: ****.
(4.00, 1 rating)
Initially published in 1987 as a hardcover book, The Leadership Challenge has evolved into a multi-million dollar publishing franchise with a vibrant brand, multiple books, training materials, a website, online assessments, and a conference -- with more to come. This real life case study will tell an exciting story of business growth and transformation including a major shift to online revenue. Read more.
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Location: O'Neill (4th Floor) Level:
Dave Thomas (Pragmatic Programmers, LLC), Andrew Hunt (Pragmatic Programmers, LLC)
Average rating: ****.
(4.60, 5 ratings)
We're two guys who know nothing about publishing, but know a whole bunch about creating agile and effective organizations and systems. And for the last seven years we've been having a blast creating award winning technical books. In this talk we'll describe how we do it, the principles that underly why we do it, and (with any luck) show you our toolchain in action. Read more.
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Location: Odets (4th Floor) Level:
Christine Perey (PEREY Research & Consulting)
Average rating: ***..
(3.50, 2 ratings)
Yet another wave of technology is building momentum and will soon be upon us. This time it isn’t just technology looking for a problem to solve. Augmented Reality is a way of mixing digital information and the real world in a highly interactive manner and, though in its infancy, it is already proving to be useful. Read more.
  • Ingram Content Group
  • Qualcomm
  • Copia
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Chuckwalla
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Lulu
  • Marvell
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

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