Rick Joyce
Chief Marketing Officer, Perseus Books Group

Website

Rick is the Chief Marketing Officer for the Perseus Books Group, and has been involved since 2004 in the growth strategy for the company through the publishing and distribution services sides of the business. Rick plays a key role in the development of digital products, tools, and services at Perseus.

Prior to Perseus, Rick was a partner at Accenture, the global B2B services company. He was in charge of the firm’s Media & Entertainment practice for the Asia Pacific region, out of their Hong Kong offices. In his 7 years at Accenture Rick worked for book publishing, educational publishing, music, magazines, newspapers, TV and internet clients, on a range of projects focusing on growth strategy, marketing strategy, new product development, sales force effectivess, and new media strategy. Clients included Simon & Schuster, Viacom, Harper Collins, Houghton Mifflin, The American Association of Publishers, Primedia, The Hong Kong Jockey Club, Shanghai Telecom, and Disney. He was the moderator of Accenture’s Media Forum, a frequent speaker at industry conferences and quoted in NY Times, Wall Street Journal, Business Week, etc. He also spent 7 years as a strategy consultant at Booz, Allen & Hamilton, focusing on publishing and other consumer media.
Rick has a BA from Dartmouth and an MBA from the Columbia Business School.