Hillel Cooperman

Hillel Cooperman
Founder, Jackson Fish Market


Hillel founded Jackson Fish Market in November of 2006 along with co-founders Walter Smith, and Jenny Lam. Since its inception JFM has shipped six hand-crafted consumer web experiences including They’re Beautiful!, Invitastic, and What a Lovely Name. Their latest product is A Story Before Bed. The service lets parents and grandparents who can’t be there for bedtime record videos of themselves reading children’s books. The kids can watch the videos synchronized to the pages of the book right on screen anytime they like, as often as they like. In addition to A Story Before Bed, JFM recently shipped a suite of educational games and ebooks for toddlers on the iPhone called Hippo Hooray.

Before Jackson Fish Market, Hillel worked for Microsoft from 1997 to 2006. While at Microsoft he helped ship Internet Explorer for the Macintosh, several versions of MSN Explorer, and was Product Unit Manager for the Windows User Experience team. Hillel also founded and writes the food blog – TastingMenu.com.


All sIn 1985, I sat my grandmother down in front of a video camera and interviewed her about her life. She didn't like to be photographed. I told her it was only recording audio. She asked me why the lens cap was off. I told her it interfered with the quality of the audio. Good thing Jews don't believe in hell or I'd be headed straight there.
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