Bob Pritchett

Bob Pritchett
President/CEO, Logos Bible Software

Website | @BobPritchett

Bob Pritchett is the President/CEO of Logos Bible Software, an electronic publisher of reference and scholarly works. Logos offers more than 10,000 titles from 130 publishers to half a million users worldwide. Bob is a 2005 winner of the Ernst & Young Entrepreneur of the Year award and the author of Fire Someone Today, And Other Surprising Tactics for Making Your Business a Success.


Location: Broadway South (6th Floor) Level:
Bob Pritchett (Logos Bible Software)
Average rating: *****
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Content prices are spiraling towards zero. We’ll look at how a leading digital publisher is maintaining premium prices in a category with unlimited free alternatives using network effects and solutions-oriented digital content. Custom data sets, controlled vocabularies, and community-building work together to support premium pricing. Read more.
Logos Bible Software is a digital platform (software/web/iPhone) that understands the knowledge domain of the e-books it delivers. Software-smarts and specialized data connect e-books to each other and present their content in more useful ways to the consumer. I'll demonstrate how this value is delivered on multiple platforms to support premium pricing for our e-books.
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