TOC 2010 Speaker Slides & Video

Presentation slides will be made available after the session has concluded and the speaker has given us the files. Check back if you don't see the file you're looking for—it might be available later! (However, please note some speakers choose not to share their presentations.) Also, check out the presentation files from the 2009 edition of TOC.

An examination of the state of epublishing in the Arab World with a close look at the obstacles preventing the growth of the field, specifically the lack of organization and the lack of standardized numbering such as ISBNs. Additional challenges are the ambiguous laws regarding copyrights. This presentation will look at these challenges and potential solutions.
Our evening keynote will be a conversation between Ray Kurzweil, creator of the Blio e-reader, and Tim O'Reilly, founder and CEO of O'Reilly Media.
The widespread success of digital reading devices has proven that the world is ready to read books on screens. While the BookServer system is still in development by many players, this talk will demonstrate pieces working and discuss how it works.
We've been hearing about “Slow Food” and now “Slow Money”--models that support the local economy, minimize environmental impact, stress diversity over monoculture, and respect the relationship side of transactions. Here, I'd like to propose a way to think about "Slow Publishing".
Learn how the Adobe Digital Publishing Platform enables publishers to innovate to profitability by delivering engaging, visually immersive content experiences across screens. In this session, Adobe’s Nick Bogaty explains more about the platform, which includes Adobe Creative Suite 4, Adobe’s eBook solutions, and innovations in newspaper and magazine delivery.
Presentation: external link
Peter Collingridge of Enhanced Editions takes you on a whistle-stop tour of analytic tools available for the iPhone, and explains how Publishers can use this data to inform their digital strategies.
My experiences in taking my self published book from just under 1,000 print sales in a year to over 50,000 iPhone downloads in half a year.
The rapid pace of technology and its adoption by users has increased exponentially in the last few years. At the first O’Reilly TOC conference in June 2007, the Kindle was still on the horizon and mobile apps were just beginning to create buzz in the market.
Yet another wave of technology is building momentum and will soon be upon us. This time it isn’t just technology looking for a problem to solve. Augmented Reality is a way of mixing digital information and the real world in a highly interactive manner and, though in its infancy, it is already proving to be useful.


Tired of vague talk about how digital books are gonna do things that aren’t possible in print? Pull up your chair and listen to 10 specific, ready-to-implement, digital book-enhancing features for publishers of all stripes.
Presentation: external link
Fact: Every author must have a website. Truth: Not every author has the technical or creative savvy required to achieve this goal.


As the hottest devices of 2010, eReader display technology is providing the means for publishers to deliver color images, a glossy magazine experience, and video content. The most dynamic display technology will allow publishers to seek out new revenue streams and provide users with an unparalleled media experience.
The embrace of Amazon's Kindle, growing sales of ebooks, and the rise of smart mobile devices are creating a widespread belief that electronic publishing has finally arrived. But those same factors appeared to be aligned in 2000, just before the market collapsed. A look at the causes of that failure gives seven key insights on the future of e-publishing.
What influences consumers to purchase digital content? How does community impact recurring revenue? How does the consumer experience impact purchasing decisions?
Bibliographic ONIX data can be used for so much more than updating supply chain partners. Use InDesign's XML capabilities to create AIs, press releases, websites, email campaigns, and catalogues in short order. In this presentation we demo, live, how to create a catalogue in a few clicks – saving you months of time, removing errors and freeing up resources to do something more productive instead.
Social media adds a layer of complexity and opportunity to the marketing landscape. We will discuss how to evaluate, integrate, and measure social media within a corporate publishing environment. We’ll share the approach we took to building the foundation upon which our social media strategy is built and explore the realities of integrating social media into the marketing mix.
During the demonstration the application developed under an open source platform for content delivery to e-reading devices will be presented.
Presentation: Digital Printing Presentation 1 [PDF]
Using print-on-demand (POD) technologies, publishers can keep content in digital form, avoiding waste and offering options that lower or avoid inventory expense. This session describes the state of the art in digital printing technology, offers a framework for evaluating when POD makes sense, and provides an interactive opportunity to compare current (conventional) practices against POD.
What can a digital story look like when the publishing medium has internet access, the reader's location, and can be programmed page by page? This talk will examine a novel publishing experiment - a full graphic novel published exclusively on an iPhone that uses email, SMS, geolocation, and more to pull each reader into their own version of the story.
If change is constant, why does it take so long? Four panelists from across the publishing landscape share their experiences, successful and otherwise, driving change within their organizations. We explore the myths and truths of change, offer anecdotal guidance and useful tactics, and discuss our successes and fruitful failures. Attendees will see how to create change in their own organizations.
Presentation: external link
When it comes to digital content everyone agrees that no one wants to make the same mistakes the music industry made. But what exactly were those mistakes, and what can be learned from them?


The real battleground for "Digital Rights Management" may turn out to be negotiating and managing contracts for selling digital content. Hear lessons learned from dozens of ebook and digital contracts (on both sides of the table).
Discover how innovative companies are integrating semantic technologies into their publishing processes. We will discuss why, how, and where publishers are using semantic tools and examine their impact on the publishing process.
Presentation: external link
Enhanced Editions was set up with the idea of tailor making ebooks for the iPhone. The first title was Nick Cave's Bunny Munro, followed by David Simon, creator of The Wire. Co-founder (and publishing native) Peter Collingridge explains who and what was involved, and the lessons learned along the way.
Three voracious readers will present what the consumer wants in terms of a point of sale experience, actual content, and post sale interaction.
Today’s content consumers are voracious omnivores. They want everything from print to Tweets to iPhone apps. Yet traditional content publishers are often dealing with production processes rooted in print practices that may be 10 to 40 years old. How can publishers prepare their company and their content for a more flexible and certain future?
Foxit examines the needs of PDF and e-document solutions for professional and personal use. The session focuses on two key areas, electronic documents and ereader technology. Come and enjoy a lively and informative presentation.
Initially published in 1987 as a hardcover book, The Leadership Challenge has evolved into a multi-million dollar publishing franchise with a vibrant brand, multiple books, training materials, a website, online assessments, and a conference -- with more to come. This real life case study will tell an exciting story of business growth and transformation including a major shift to online revenue.
Our first ever "real" book came out in August 2009. We weren't ready to trust our fate to traditional book publicity, so we took matters into our own hands. What we discovered is worth sharing: what worked, what failed, and what it did for our book. This session will focus on how social media served a book written by its reigning champs, and what we can teach you for your own success.
Presentation: external link
The aim of the presentation will be to share the snapshot of real- time evidence gathered in the JISC national ebooks observatory project ( and provide publishers and aggregators with practical recommendations that will help them to develop their ebook offerings to the education market.
If you had five minutes on stage what would you say? What if you were only allotted 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Introduce a service? Teach a hack? We're going to find out when we try our first Ignite event at TOC 2010.
Websites are commonly used to promote books, but ebooks enable a deeper integration between an ebook and the Internet. This 45-minute talk will examine one ebook/website project that attempts to push new levels of interactivity between ebook formats and the Web. Focus will be on both minimally connected devices (Kindle), and more Internet aware platforms (iPhone ereaders).
Industries who rely on copyright laws face a number of problems caused by by the disaggregation of their works (think CDs and newspapers) as well as the problems caused by the disintermediation of distribution chains. These problems are not, however, legal problems, but rather market problems, and they can only be solved by responding to market demands.
All sIn 1985, I sat my grandmother down in front of a video camera and interviewed her about her life. She didn't like to be photographed. I told her it was only recording audio. She asked me why the lens cap was off. I told her it interfered with the quality of the audio. Good thing Jews don't believe in hell or I'd be headed straight there.
Logos Bible Software is a digital platform (software/web/iPhone) that understands the knowledge domain of the e-books it delivers. Software-smarts and specialized data connect e-books to each other and present their content in more useful ways to the consumer. I'll demonstrate how this value is delivered on multiple platforms to support premium pricing for our e-books.
Publishers are continually challenged to find ways to differentiate their content products in the mobile space. Discover how you can increase the value of your information using a new breed of technology Infrastructure that provides the tools for publishers to quickly build innovative mobile applications.
Content prices are spiraling towards zero. We’ll look at how a leading digital publisher is maintaining premium prices in a category with unlimited free alternatives using network effects and solutions-oriented digital content. Custom data sets, controlled vocabularies, and community-building work together to support premium pricing.
Forrester Research expects ereader sales to double in 2010. What choices are consumers being given today? This session will get you up to speed on what's come out in the last year and how and where consumers will be using the devices.
Embracing Government transparency, the Office of the Historian at the Department of State is publishing its entire archive of U.S. Government documents online. Adopting cutting-edge open source technologies, the Office has revamped its workflow and developed new digital publishing tools to enhance access to government documents.
Discover an open standard for ebooks distribution on mobile devices.
We are all aware that the world of publishing is becoming increasingly digitized, and leading publishers like Hearst, Conde Nast, NewsCorp, Meredith and Time have joined forces to take advantage of the digital revolution. Transforming print media into digital media brings challenges but also incredible opportunities for exciting new ideas, development and growth.
The number of eBook devices and reading applications is growing larger monthly. That can make it difficult to know how to format your eBooks in a way that works well across the board. We will cover the ins and outs of creating good-looking eBooks that work well on all the major platforms, including the Kindle, Sony Reader, Stanza on the iPhone, Adobe Digital Editions, and the Barnes & Noble nook.
We hear it all the time: newspapers are dying, magazines are dying, book publishing is dying. But, like Mark Twain’s demise, these gloom and doom pronouncements are greatly exaggerated. The online explosion has actually created a renaissance in reading. Publishers just need to find new and innovative ways to reach these digitally-focused eyeballs.
Presentation: external link
Existing rights structures and processes are often so clumsy and manual that innovating around them can leave startups in a tricky legal grey area, so innovation is more likely to happen outside the most litigious and highly regulated parts of the world like the US and Europe. Hear about new business and licensing models and what they mean for publishers.
21st century smartphones, laptops and tablets share a common platform: the web. Ibis Reader brings ebooks to every digital reader, whether online or offline.
It's obvious "business as usual" isn't working. All of us need to create new approaches that will win market share, create lasting value, and drive new profits for our organizations. Unfortunately, the tools for creating business solutions that work haven't changed in more than 20 years -- until now. This session shows you how to help your organization reimagine its future.
User-generated content, social media users, and the relative ease of sharing digital content are changing the way the rightsholders and content users view copyright. “Rethinking Copyright for a Digital World” will address some of the legal, ethical and economical concerns facing both rightsholders and content users.
Presentation: external link
This keynote looks at how the ‘long form publication’ (historically known as the book) could be funded in order to make the most of the ‘free at point of use’ opportunities of the Internet.


In order to survive in this time of radical change, research and development is becoming an integral part of the newspaper industry. This panel brings together the heads of three cutting-edge open source, news R&D projects (Spot.Us, Printcasting, and the Innovation News) to discuss their work and the alternative news publishing models they believe are the future of the news.
Publishing isn't just about text and tiffs anymore. This tutorial will help you get a handle on the emerging standards and best practices for rich media: the file formats, metadata, and semantics that enable you to create intelligent images, audio, and video. The speakers will focus on significant, real-world projects in all areas that are paving the way to our rich media future.
Book publishers are now running two companies simultaneously, the (old media) company which is their current business (and most of their revenue stream) and a (new media) company with new and often different business models. There has never been more opportunity (or greater challenges) for book publishers.
Mobile applications represent the next stage of evolution for computing and digital media. Emerging mobile markets will be bigger than the Web we already know, they’ll be worldwide, and they already have thriving built-in payment models. How do you plan and execute a strategy for delivering content to customers in mobile markets?
Ebooks are getting bigger and better, but they're not necessarily getting any smarter. Ebooks and e-readers don't really talk to each other -- and ebooks don't talk to other ebooks. But to get smarter books, we need smarter words.
To remain relevant, publishers need to embrace new ways to “handsell” books in the digital world and package their content to connect with readers. Join us as we share insights into the success of a digital marketing campaign by Harlequin Enterprises Limited and LibreDigital to promote the book Proof by Seduction by Courtney Milan.
To understand what Web 2.0 means for media companies, we have to realize that an important shift has taken place. In many respects, individuals are using the same technology that large media companies are using to communicate: web sites, blogs, Facebook, Twitter, etc. Consumers now see themselves as producers, creating and sharing media based on what they love doing.
In this keynote seminar Jeff Gomez, CEO of Starlight Runner and one of the world’s leading producers of global transmedia properties, will lay the groundwork toward developing methods, tools and business models that will generate new paradigms for publishers large and small.
Does digital content really make life easier for faculty and students? What new challenges does it create in the distribution process? Blackboard and research firm O’Donnell & Associates surveyed 250 stakeholders in the higher education content workflow, and they will share their findings on participants’ desired ways to find, access, adopt, and share content.
Cursor is a portfolio of vertical social publishing communities that surround the audience, owning or strongly influence the value chain—as such it is an ideal, perhaps the ideal model for economically operating writer/reader communities. Nash will outline how his 360 revenue model for established writers combines with niche social publishing to produce maximum value for all stakeholders.
...because they haven't been asked like this before. The results of a survey of the current state of digital among independent publishers that aims to understand what they are actually doing, their highest priorities, and what their biggest unmet needs are, in this tipping point moment for publishing and digital.
In the summer of 2009, a romance weblog collaborated with Sony and Harlequin LTD to place 30 Sony Readers into the hands of 30 novice ebook readers. Sarah Wendell, from Smart Bitches, Malle Vallik, Director of Digital Content for Harlequin, and Kate S. Dugan, Marketing Manager for the Sony Reader in the US and Canada, will share the key lessons learned from the experience.
Consumers are shifting their book reading habits at a rapid pace - they’re using social networking and websites to discover, recommend and purchase books and reading books on new mobile phones and ereading devices. For publishers to remain relevant, they need to embrace different ways to “handsell” books in the digital world and package their content to reach consumers both online and offline.


For many publishers the addition of a digital distribution model is complex and challenging with as many roadblocks as opportunities. The benefits of reaching new audiences through new distribution channels are weighed against complex jargon-ridden technologies, concerns over rights management, and copyright theft, as well as the logistics and costs associated with a complex digital strategy.
In this talk, Tim O'Reilly will outline some of the key competencies in distribution, marketing and sales that are required of publishers in the ebook era.


Technology is driving change in education as it is in publishing. This session examines the emerging future of digital textbooks in K-12 and higher education, including innovative texts that include multimedia, simulation models, and automated assessments, as well as business models such as open access, subscriptions, and bundling, that will allow publishers to survive and thrive in the future.
In 2008, Magellan Media began monitoring file sharing on peer-to-peer sites to determine its impact on paid content sales. Using front-list titles from O'Reilly Media, the research to date has revealed a possible positive correlation between piracy and paid sales. This session will update the researching for O'Reilly titles and add results from other participants, including Thomas Nelson.
The rising popularity of the web has changed the dynamics of the way businesses function. Business models that were once thought to be purely built on b2b relationships are experiencing the rapid transition to one that is more directly consumer oriented.
Epublishing began with plain ebooks. In the future an ebook will mean more than just a PDF version. Publishers need to leverage technology to constantly innovate and provide superior offerings like interactivity and community features that maximize the value of their content. This session will study industry trends as publishers are successfully adapting to change through constant innovation.
As the book industry continues its fast paced evolution, strategic partners and tool sets are critical to the success of the publisher and the supply chain. Glen Hopkins – VP & General Manager of Advanced Printing Platforms/Solutions R&D and HP’s Global Media Business - will examine today’s publishing ecosystem.
This would go through some basic metrics of using Twitter and how Publishers can improve their reach, following or response. Actual publishers will be used as examples of what to do and what not to do.
Do you know what actual ebook consumers really think about purchasing and using ebooks and ereaders? Now’s your chance to find out! Over the course of nine months (Nov 2009 – July 2010) the Book Industry Study Group (BISG) is conducting a widespread survey of hundreds of ebook consumers with the goal of understanding real-time purchase and reading habits.
In this time of growing, distributed teams, multiple versions, vendors, and formats, and digital sales, it has never been more important for publishers to actively manage their manuscripts as they move from author to production to post-production phases. This workshop will provide you with a concrete understanding of why digital files should be actively managed.
What's going on with targeted web sites for publishing? Author web sites, book web sites, landing pages, widgets, and more. What are the tools? A robust web page that engages the interested reader has a better chance of converting them to a actual book buyer than a postage stamp picture and a brief description.
Visual search techniques link online information to paper documents such as newspapers, magazines and posters. Users simply point their camera phone at any area on a page and take a picture. Our technology converts that picture into a link and retrieves the data it points to.
Scott Sigler started giving away free podcast novels in 2005. He built an audience that landed him a five-book deal with Crown Publishing and soon hit the New York Times best-seller list. Scott skipped print-on-demand and instead started his own small press that sold out a 3,000-copy hardcover print run. Selling directly, he makes ten times more per unit than he makes from standard royalties.
  • Ingram Content Group
  • Qualcomm
  • Copia
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Chuckwalla
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Lulu
  • Marvell
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

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