Enhancing the Ebook

Location: Broadway Ballroom (6th Floor) Level:
Presentation: external link
Average rating: ***..
(3.78, 27 ratings)

When Apple denied their interest in developing 21st century reading experiences, Enhanced Editions was set up to “think different” about the book in the age of the iPhone.

In this keynote co-founder Peter Collingridge will look at the reasons behind the business, the mistakes made along the way, and the fundamental challenges involved in tailor making digital books for the iPhone.

Key questions:

  • How can books continue to prove their relevance and add something new to the digital and cultural landscape?
  • How and why was Enhanced Editions set up as a new business? Who was involved? Why did we decide to focus on iPhone development? Why did we choose the projects we did?
  • We describe ourselves as publishers solving a technical problem, as opposed to technologists solving a publishing problem. What does that mean?
  • Case studies of the design, editorial, production, and marketing decisions
  • Insight into the pitfalls and anxieties of developing for the app store
Photo of Peter Collingridge

Peter Collingridge

Enhanced Editions

Peter Collingridge has 12 years experience in trade publishing, web, film, and digital marketing, working at Canongate Books, Screenbase Media and Apt Studio before co-founding Enhanced Editions.

He has been named as one of the “50 Most Influential” in publishing by the London Evening Standard, and shortlisted for the UK Publishing Entrepreneur of the Year.

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Picture of David Smith
David Smith
02/24/2010 6:00am EST

Quite good but if he had put in his data that he showed in the ignite talk he did – would have really added to his talk I feel

  • Ingram Content Group
  • Qualcomm
  • Copia
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Chuckwalla
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Lulu
  • Marvell
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

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