- Reinvent as an Economic Necessity Nilofer Merchant
- Network Effects Support Premium Pricing Bob Pritchett
The fourth annual TOC is now over. Thank you to everyone who participated and made it such a success. Check out the list of upcoming O’Reilly events around the world.
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By some estimates, in less than two years more people will connect to the Web using a mobile device than traditional fixed broadband. Immediate worldwide digital distribution with a built-in payment system means enormous opportunity for content creators, aggregators, filters, curators, retailers, and of course readers. But the challenges loom large: competition from nimble startups who needn't carry the costs of legacy businesses; uncertain and untested business models; the need to stand out not just among other books on a shelf, but amid the growing universe of rich digital multimedia content billions of people around the world will soon carry with them all the time.
The accompanying changes in tools and technology are important, but so are the cultural, organizational, legal, and other structural changes that are already happening. The O'Reilly Tools of Change for Publishing Conference, happening February 22-24, 2010 at the Marriott Marquis Time Square in New York City, will help you navigate these changes and understand how to apply them to your business or organization. You'll also have the opportunity to participate in conversations that are shaping that future as often as they are describing it.
The ideas and stories that books have long spread still matter. Join us at TOC 2010 to explore what the profound changes underway mean to how those ideas and stories will spread in a world that will soon be connected as never before. Learn more about TOC.
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