About TOC 2010

Experience TOC | Who Should Attend | TOC Kudos | Program Committee

Experience TOC

The O'Reilly TOC Conference will decipher the tools of change in this industry and help cut through the hype for a more profitable future in publishing. From authoring, editing, and layout to distribution and consumption, new technologies are changing all aspects of publishing. But which technologies are important? Which provide exciting business opportunities? And what are the strategic questions you need to consider in adopting new models? These questions and much more will be explored at TOC through:

  • Plenary and keynote presentations that frame the visions of publishing's future into a meaningful picture
  • Focused, expert-led breakout sessions covering both analysis and practical advice
  • Workshops that dive deep into necessary skills and tools
  • A relevant Exhibit Hall connecting attendees with the projects, products, and services shaping industry change
  • Networking events and hallway conversations designed to help all participants connect with like minds

In addition to perspectives from traditional book publishers who will provide experience from the trenches of change, TOC will bring in ideas from the wider ecosystem, including higher education, retailers, readers, and authors. Presentations from experts and innovators will close the loop on putting theory into practice and address issues in actionable terms, not just raise them. TOC will also facilitate the relationship between publishers and "content-centric" software programmers who are on the front lines of implementing change.

TOC is about O'Reilly's mission of spreading the knowledge of innovators, and that means reaching outside traditional industry boundaries to find people and companies from around the world who are doing stuff that matters. Our deep ties to the "alpha geeks" shaping the future we'll all share means cutting-edge speakers, topics that push the boundaries of how we define "publishing," and unique insight into what's next by distributing the future that for many is already here. Computer scientist Alan Kay once said that "the best way to predict the future is to invent it," and TOC brings together the people, companies and organizations who are inventing the future of publishing.

O'Reilly is committed to promoting diversity at O'Reilly Tools of Change for Publishing Conference 2010, and at all of our events. Read more.

Who Should Attend

Anyone who cares about books and publishing, including:

  • Book publishers of all kinds
  • Senior editors
  • Marketing and production managers
  • Digital content managers
  • Publishing consultants from companies of any size
  • Authors and agents
  • Business managers in publishing
  • Librarians
  • Content-centric programmers from the book world
  • Technologists with a passion for books/publishing
  • Information suppliers
  • Small consultancy firms
  • Anyone in the book supply business

TOC 2009 brought together representatives from companies and organizations like: Simon & Schuster, Random House, American Booksellers Association, Amazon.com, Appingo, Author Solutions, Inc., Barnes & Noble.com, BookSquare, Bowker, Chronicle Books, Cold Fusion Entertainment, Connotate, Copyright Clearance Center, Disney Publishing Worldwide, Doubleday, Random House, Inc., Fodor's Travel, Follett Digital Resources, Getty Publications, Good Company Communications, HarperCollins Publishers, Hachette Book Group USA, Harvard Business School Publishing, CQ Press, F+W Publications, Hewlett Packard, Houghton Mifflin Harcourt, IEEE, Ingram Digital Group, Library Journal, LibreDigital, Lightning Source, Inc., Lulu, Loyola Press, Mark Logic, Microsoft, Microsoft Press, Oxford University Press, Peachpit Press, Penguin Group, Princeton University Press, Publishers Weekly, Really Strategies, Inc., Safari Books Online, SAS Institute, Inc., Simon & Schuster, Sony, The Media Services Group, Zondervan and many more.

TOC 2009 sponsors and exhibitors included: iPublishCentral, Ingram, oXygen XML Editor, Adobe, codeMantra, Connotate, DPCI, Innodata Isogen, LibreDigital, Lulu, Malloy, Mark Logic, Media Services Group, Quark, ReadHowYouWant, RSuite, Safari Books Online, Smashwords, Sterling Commerce, and Verso Digital.

TOC Kudos

"Tools of Change is one of my favorite conferences because it brings together over 1000 publishing professionals for three days of workshops, presentations and keynotes about the future of publishing, and digital publishing in particular. I love the conference as much for the opportunity to interact with other publishing pros as I do for the information imparted there." Angela James, Carina Press

"Arguably the world’s most important event for publishing innovation." BOOK SA – News

"...it was well worth it. I love Tools of Change in Publishing because it is, most of the time, a very appealing balance between theoretical, creative thinking and direct, practical application. It’s a full-brain conference." Sarah Wendall, Smart Bitches, Trashy Books

"All in all, I loved TOC 2010. I signed up for next year before I left the conference center." Debbie Stier, HarperStudio

"A good conference challenges you to stretch your thinking, and on this count the O'Reilly conferences I've attended (TOC, Web 2.0 Summit, Web 2.0 Expo) have never disappointed." Mark Coker, Smashwords

"As was the case last year, my head is exploding. The presentations were excellent. They covered all the current issues and gave us a glimpse of the future. I am always surprised by who doesn’t show up at this conference. (If you are in book publishing and don’t attend this conference, you are putting your company and your career at serious risk.)" Michael Hyatt, Thomas Nelson Publishers

".The conference's mission is to help those who create content — whether books, newspapers, or magazine publishers — embrace the new technologies of this fast-changing industry. It's no surprise — the conference sold out." Rhonda Abrams, USA Today

"...the show's combination of accessible brainy competence and visionary, science fiction-like projections just seems to pack them in." Calvin Reid, Publishers Weekly

"Tools of Change in Publishing was brain candy of the finest order for me...If you’re interested in digital publishing, curious about the technology and the software being developed to meet the demands of a changing industry, from the publishing of digital books to the reading thereof, this is, to put it in gross understatement, a big opportunity." Sarah Wendall, Smart Bitches, Trashy Books

"With more attendees than last year, TOC honed in on the pulse of web publishing, beating steadily and heartily, as ever." Marisa Peacock, CMS Wire

"What a great conference. TOC was the perfect mix of big picture and focused tech. Thanks for an inspiring three days." —DC Denison, The Boston Globe

"...crucial intelligence about eBooks, social networking, eReaders, and the future of publishing." Jason Boog, GalleyCat

"O'Reilly's Tools of Change conference in New York City this week was highly successful, both inside and outside the walls of the Marriott Marquis. The sessions were energetic, well-attended, and—on the whole—full of excellent insight and ideas about the digital trends taking a firm hold of nearly all sectors of the publishing business. Outside the walls, especially on Twitter, online communities were humming with news and commentary on the the conference. (You almost could have followed the entire conference just by following the #toc hash tag at Twitter and accessing the online copies of the presentations.) But if you had done that, you would have missed the fun of being there. There were some superb keynotes and some excellent general sessions." Bill Trippe, The Gilbane Group

"O'Reilly Media's Tools of Change conference returned to New York City with its unique combination of headsplitting technical details and visionary futurism…besides trying to identify the next big business thing, the show portrays the new world of networked digital publishing as a qualified form of Nirvana, holding out the promise of an almost magical connection to people, events, products and services from any place in the world at any time." Calvin Reid, Publishers Weekly

"The O'Reilly #TOC conference is great. If you want to discuss business-as-usual, go to another conference. This one is about the future!" Michael Hyatt on Twitter, President & CEO of Thomas Nelson

"The great thing about a conference isn't that you may hear one brilliant person that will change your point of view, that's for children of all ages seeking a guru, it's that you can listen to and meet dozens of professionals in your field who all have a little piece of the puzzle to contribute. After you're back home, you can put all those pieces of the puzzle together and pretend that you came up with this great new idea working in a vacuum. Without having yet attended, I can declare that the true tools of change at the Tools of Change conference will be the people, not the technology." Morris Rosenthal

"I continue to believe that there's no better place than TOC for publishers to make sense of the changing face of the industry." Kirk Biglione, kirkbiglione.com

"With all the bad news permeating the publishing world, it will be a welcome change to be immersed in the technology and the vision of people focused on future of publishing." Mike Rankin, Publicious.net

"TOC has quickly become the leading conference on publishing technology; it has filled the hole left by the demise of the lamented Seybold conferences." Bill Rosenblatt, Copyright and Technology

"While the economy is bad and companies everywhere are looking to cut expenses, TOC is one of those events that's just too important for publishers to miss." Kirk Biglione, MediaLoper

"The quality of the presentations was excellent—I can't remember the last time I went to an event where the standard was so consistently high." —George Walkley, Life as a beta geek

"As I sit here trying to sift through my experience of the O'Reilly Tools of Change conference that I just attended for three days I realize how much information was shelled out. To think, I not only listened to three days worth of conversations about the digital media but followed every person who was using twitter at the conference getting all of their opinions and links out to reference sites, it is no wonder my head is buzzing." Tim Middleton, BookNet Canada Blog

"…the weather in New York City last week was atrocious, yet O'Reilly Media's TOC conference was sold out—packed to the rafters with publishing industry insiders. That's an obvious sign that TOC is not your typical publishing industry event…Publishers need to educate themselves about the digital world they're living in, and develop their own plan of action. TOC has become a crucial first step in that process." Medialoper

"Once again, O'Reilly's TOC is exceeding my expectations." Bob Pritchett

"If you're interested in the future of publishing, TOC is the place to be." Bob Pritchett

"[TOC is] the place to be if you have any interest at all in the future of publishing. It's also one of those rare events that will likely have a substantial impact on an entire industry for years to come." Medialoper

"As with other O'Reilly events, Tools of Change is not for the faint of heart. Existing book publishers will find much to keep their businesses ahead of the new media curve—if they dare apply the knowledge." —John Parsons, The Seybold Report

Program Committee

Andrew SavikasAndrew Savikas
Andrew Savikas is the Vice President of Digital Initiatives at O'Reilly Media. He's worked on several key publishing technology initiatives at O'Reilly, including the design and deployment of an open-standards-based XML content distribution platform. Andrew is also an advisor to Safari Books Online, O'Reilly's joint venture with Pearson Technology Group. His recent work has also included helping to plan and execute O'Reilly's ebook and digital publishing strategy. He is a frequent speaker at publishing and content management conferences, a regular contributor to O'Reilly's "Radar" blog, and the author of "Word Hacks: Tips & Tools for Taming your Text". Andrew has an MBA from Northeastern University in Boston, and a B.S. in Media Studies from the University of Illinois.

Mac SlocumMac Slocum
Mac Slocum is the Managing Editor of O'Reilly's Learning division and frequently writes about the intersection of publishing, technology and the digital transition on the TOC blog. He's worked as an online editor/producer/writer at a variety of outlets and he's taught Web journalism and technology courses at Emerson College in Boston. His fascination with publishing and technology started in college when he put the student newspaper online (fortunately, that early effort has been expunged from the Internet record). Mac holds a B.A. in journalism from the University of Richmond and a master's in journalism from Emerson.

Joe WikertJoe Wikert
Joe Wikert is a publishing executive with 20+ years of industry experience. He is currently General Manager of the OTX division, which publishes the storied "animal books," at O'Reilly Media, Inc. Prior to joining O'Reilly he was a Vice President and Executive Publisher in the Professional/Trade division of John Wiley & Sons, Inc., and had management responsibility for the WROX and Sybex imprints. Since graduating from Purdue University with a degree in management and computer science, Joe has held a variety of sales and editorial positions in the publishing industry. He is also the author of seven books on programming languages and computer applications. Joe regularly shares his publishing industry thoughts and outlook on his Publishing 2020 blog which can be found at www.JoeWikert.com; as the proud owner of an Amazon Kindle, Joe also blogs about his e-book reader experience on www.Kindleville.com.

Allen NorenAllen Noren
Allen Noren is VP Online at O'Reilly Media. He's been with the company since 1992 when one of his first jobs was to maintain the O'Reilly Gopher site. He was a founding member of the GNN team that built one of the first commercial web portals, and was part of the group that created Safari Books Online and SafariU. He currently manages O'Reilly's online efforts.

Liza DalyLiza Daly
Liza Daly is a software engineer who specializes in applications for the publishing industry. She has been the lead developer on major online products for Oxford University Press, O'Reilly Media and other publishers. Currently she is an independent consultant and the founder of Threepress, an open-source project developing ebook applications. In March of 2007, O'Reilly published her book "Next-Generation Web Frameworks in Python" and she writes frequently for several blogs related to publishing and technology. She is on the advisory board for the Web 2.0 Expo NYC 2008 and O'Reilly Tools of Change 2009 conferences. She received a BA and MA in psychology from Boston University and programs primarily in Python, Java, and XML-related tools such as XSLT and XQuery.

Peter BrantleyPeter Brantley
Peter Brantley is the Executive Director for the Digital Library Federation, a not-for-profit international association of libraries and allied institutions. His background includes significant experience with research libraries and digital library development programs. He has served as the Director of Technology at the California Digital Library, New York University, UC Berkeley, and UCSF. He was the first IT Manager for Rapt, a private SF firm providing pricing optimization for online advertising delivery, and eons ago worked as a systems analyst in the mass-market division of Random House. Peter is a member of the Board of Directors for the International Digital Publishing Forum. He was first introduced to computing via the CDC Plato system.

Kat MeyerKat Meyer
Kat Meyer is a long time veteran of the book publishing industry whose background includes both editorial and marketing experience working a diverse array of regional and national trade and academic publishers, including: Harcourt Brace, Communication Skill Builders, the University of Arizona Press, Rio Nuevo Publishers, and the RGU Group. Kat most recently co-founded the digital publishing company, Quartet Press, where she revels in two of her favorite past times: all things digital and all things social media marketing! When not wearing her VP Sales + Marketing hat over at Quartet Press, Kat can can be found:

  • on Twitter tweeting away with her bookish & social media marketing tweeps about all things bookish and social media
  • writing about the coolest new kids on the digital book block in her series "The Digitizers" over at TeleRead
  • Chatting with book bloggers, reviewers, and other friendly movers and shakers in the book community at NetGalley's bookish blog, Follow the Reader
  • or just blogging away at her own blog, TheBookishDilettante about some things bookish and some things whatnot.
  • Ingram Content Group
  • Qualcomm
  • Copia
  • Impelsys Inc.
  • Innodata Isogen, Inc.
  • Adobe
  • Aptara
  • Baker & Taylor
  • Bowker
  • codeMantra
  • Connotate
  • Google
  • HP
  • LibreDigital
  • MagMe
  • Malloy
  • Mark Logic
  • oXygen XML Editor
  • Chuckwalla
  • Foxit Software
  • Jacquette Consulting
  • Jouve North America
  • Lulu
  • Marvell
  • Media Services Group
  • PubServ
  • Safari Books Online
  • Silverchair
  • Virtusales
  • Vitrium Systems
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus

For information on trade opportunities with O'Reilly conferences contact mediapartners@ oreilly.com

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

View a complete list of TOC contacts