Where Did Your Marketing Dollars Go? Digital Marketing Optimization & Social Network Analysis

Randy Lea (Teradata Corporation)
Location: Belasco - Broadhurst Level:

This session sponsored by Aster Data.

Photo of Randy Lea

Randy Lea

Teradata Corporation

Randy S. Lea is vice president for the
Aster Data Center of Innovation within Teradata Corporation. In this role, Randy is responsible for the sales and execution of big data analytics projects for Teradata in North America. This includes setting strategy, field-based innovation, and overall integration of the Aster Data field organization.

Randy was previously vice president of
Product Marketing & Management for Teradata, responsible for marketing Teradata products (database, platform, and utilities), Teradata services (professional and customer services), and setting product customer requirements, plus technical field sales
support teams.

Randy has 29 years of experience with NCR Corporation and Teradata Corporation. Since moving into the Teradata organization in 1995 he has held positions as director of product management for retail data warehouse applications, director of scalable data warehouse marketing, assistant vice president of Teradata Marketing, vice president of Teradata Channel Partner Sales, retail regional sales director, and vice president Teradata Global Sales Support. He holds a Bachelor of Science degree from California State University at Fullerton and is a graduate of the Executive Professional Development Program from the California State University at San Diego.


  • Aster Data
  • EMC Greenplum
  • GE
  • Lexis Nexis
  • MarkLogic
  • Tableau Software
  • Cloudera
  • DataStax
  • Informatica
  • DataSift
  • Splunk
  • 1010data
  • Amazon Web Services
  • Connotate
  • Media-Science
  • Microsoft SQL Server

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