Big Data Analytics Is Changing The World – And Your Business

Bill Cook (EMC Greenplum)
Location: Westside Ballroom Level:

The most important question to ask about big data is: what’s in it
for my organization? Does it create net-new economic value, increase enterprise agility, improve collaboration, or enable new efficiencies? And if so, in which scenarios? What are the implications for people, process and technologies in any given organization?

In this keynote, Bill Cook, President of EMC Greenplum, will provide
insight into today’s business opportunity with big data analytics and
three key steps to consider as you begin your journey.

This keynote is sponsored by EMC Greenplum

Photo of Bill Cook

Bill Cook

EMC Greenplum

Bill Cook leads the Data Computing Products Division (DCD) as SVP and GM, and was CEO of Greenplum prior to its acquisition by EMC. Prior to Greenplum, Bill served as Executive Vice President, Sales and Service at Penguin Computing, a high-performance computing and Linux systems vendor. Prior to Penguin Computing, Bill spent 19 years at Sun Microsystems, most recently as Senior Vice President of US Sales, in this position he led a field force of 3,500 with revenues in excess of $5 billion. Additionally while at Sun, Bill helped lead the Sun worldwide storage business unit, as well as implementing Sun’s Global Account model and strategic sales organization. Previously, Bill held positions at Machine Vision International and Datapoint Corporation


  • Aster Data
  • EMC Greenplum
  • GE
  • Lexis Nexis
  • MarkLogic
  • Tableau Software
  • Cloudera
  • DataStax
  • Informatica
  • DataSift
  • Splunk
  • 1010data
  • Amazon Web Services
  • Connotate
  • Media-Science
  • Microsoft SQL Server

Sponsorship Opportunities

For information on sponsorship opportunities at the conference, contact Susan Stewart at

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