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Digital media publishers sit astride torrents of data about their content, audiences and advertisers. Every day, the world’s two billion internet users visit millions of pages, and are exposed to more than one hundred billion online advertising impressions. Publishers of digital content need to crunch this data to predict who will visit tomorrow, and how to price the ads those visitors see.
In the past year, Metamarkets has developed a Big Data stack for the media markets, comprised of three pieces:
Michael Driscoll has a decade of experience developing large-scale databases and predictive algorithms for digital media, financial, and life sciences firms. He is the CEO and co-founder at Metamarkets, and Chairman of Dataspora LLC, a big data & analytics consultancy he founded in 2007. Previously, he founded the online retailer, CustomInk.com, and worked as a software engineer for the Human Genome Project. Michael holds a Ph.D. in Bioinformatics from Boston University and an A.B. from Harvard College.
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