At Etsy, we run dozens of experiments simultaneously and we have terabytes of data generated by the tens of millions of members of our community. We've worked hard to establish a product development process informed by -- and often driven by -- data. In this talk, Nell will discuss the tensions that arise in a data-driven product culture.
A look at how we use public governmental data to answer questions about our customers and their behavior; data used by marketing, space management, and product managers. Other government data is used to support the company's sales forecast, which items to purchase, predict amount to be purchased, and determining which items to phase out. All Data driven management - made even easier with Hadoop.
In this session, Kleiner Perkins Caufield & Byers General Partner Michael Abbott speaks with Geoff Guerdat of the Gilt Groupe, Will Moss of Airbnb, and Emil Ong of Lookout, to unbox their respective companies and examine the technology, architecture, and innovations they’ve harnessed to deliver superior products and services.