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Make Data Work
Oct 15–17, 2014 • New York, NY

Alisa Lemberg
Design researcher, IDEO

As a member of IDEO’s Design Research community, Alisa focuses on our emerging hybrid methods, combining qualitative story telling with quantitative reach and validation. She works closely with IDEO’s research vendors to discover new quantitative and remote research tools, and build relationships with panel providers for participant recruiting at scale. Alisa is a core member of IDEO’s Hybrid Insights group and has developed and facilitated internal trainings on quantitative research for the design community.


2:35pm–3:15pm Friday, 10/17/2014
Design & Interfaces
Location: 1 E8/1 E9
Average rating: **...
(2.83, 6 ratings)
IDEO's Hybrid team brings all the design tools from IDEO's product design process to work with clients on data oriented projects. The team will share elements of their process and case studies to show how incorporating human-centered techniques from design can improve data as an input to decision making. Read more.