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Make Data Work
Oct 15–17, 2014 • New York, NY
Mike Armstrong

Mike Armstrong
Chief Marketing Officer, ZestFinance

Mike Armstrong is the Chief Marketing Officer for ZestFinance, a technology startup that is transforming credit underwriting with big data analysis. He has spent more than 14 years working in financial services and has experience in business strategy, customer acquisition, channel development, and credit risk management.

Previously, Armstrong consulted with a variety of startups and financial service companies on direct marketing strategy, new product development, and credit risk management. Prior to that, Armstrong was Senior Business Director at Capital One, where he managed marketing strategy and credit policy for core credit card businesses. Armstrong has a B.A. in economics from Duke University.


11:00am–11:40am Friday, 10/17/2014
Location: 1 E10/1 E11
Tags: finance
Mike Armstrong (ZestFinance)
Average rating: **...
(2.80, 5 ratings)
Last year, Douglas Merrill, CEO of ZestFinance and former Google CIO, discussed how success in big data analysis requires not just machines and algorithms, but also human analysis, or “data artists". Building on this notion, Mike Armstrong, CMO of ZestFinance, will discuss how companies can find, identify, and correct data inaccuracies. Read more.