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Make Data Work
Oct 15–17, 2014 • New York, NY
Arianna McClain

Arianna McClain
Design Research - Data Specialist, IDEO


Arianna McClain is a design researcher – data specialist at IDEO. Arianna works at the intersection of technology, data, and human behavior. She leads hybrid research processes that merge quantitative (data) and qualitative (stories) research. This hybrid process helps explain variance in data by understanding the people and stories nested; and helps teams empathize with users at scale to generate insights that inspire design and strategy across a range of industries.


2:35pm–3:15pm Friday, 10/17/2014
Design & Interfaces
Location: 1 E8/1 E9
Average rating: **...
(2.83, 6 ratings)
IDEO's Hybrid team brings all the design tools from IDEO's product design process to work with clients on data oriented projects. The team will share elements of their process and case studies to show how incorporating human-centered techniques from design can improve data as an input to decision making. Read more.