Tricia Wang is a global tech ethnographer. She founded P&L Data, a research consultancy around data science and social science. Through extensive fieldwork in China and Mexico as a Fulbright Fellow and National Science Foundation Fellow, she has developed expertise on digital communities, leading to the formulation of an innovative sociological framework for understanding online behavior, The Elastic Self. She is also the cofounder of Ethnography Matters, a website showcasing ethnography’s importance in business contexts. She is currently an affiliate at the Berkman Center for Internet and Society at Harvard University. She is the owner of the an internet famous dog, #ellethedog.