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Make Data Work
Oct 15–17, 2014 • New York, NY
Jennifer Zeszut

Jennifer Zeszut
CEO, Beckon

Website | @jenniferland

Jennifer Zeszut is the CEO of Beckon, a marketing analytics company that helps top brands derive actionable insight from cross-channel marketing data. Prior to founding Beckon, Jennifer founded Scout Labs, a breakthrough social media monitoring and analytics SaaS platform which was acquired by Lithium Technologies in May of 2010.

With over a decade as a marketing technology innovator and business leader, Jennifer has been featured in The New York Times, The Wall Street Journal, FastCompany and TechCrunch. She’s spoken extensively around the globe on marketing, social media, and customer analytics. In 2011, she was invited to the White House to speak on entrepreneurship and to advise the Office of the President on the Startup America initiative.

Prior to founding Scout Labs, Jennifer was Vice President of Marketing at Leverage Software, acting Director of Marketing for Stores at eBay, and Director of Marketing Strategy and Analytics at Avenue A | Razorfish. Jennifer graduated Phi Beta Kappa from UC Berkeley and received her MBA from the Ross School of Business at the University of Michigan. 


9:00am–5:00pm Wednesday, 10/15/2014
Data-Driven Business Day
Location: 1 E20/1 E21
Alistair Croll (Solve For Interesting), Farrah Bostic (The Difference Engine), Edd Wilder-James (Google), Jennifer Zeszut (Beckon), Brian Dalessandro (Capital One), Jana Eggers (Nara Logics), Joe Caserta (Caserta Concepts), Joy Beatty (Seilevel), kim rees (Periscopic), Peter Ferns (Goldman Sachs & Co), Brigitte Piniewski (nonaffiliated ), Nellwyn Thomas (Etsy), Michael Rosenbaum (Pegged Software), Merici Vinton (OI Engine @ IDEO ), Mary Ann Wayer (Premier Inc), Rohit Jain (Esgyn), Amy Gaskins (Panopticon), Jen van der Meer (Reason Street), Mark Doms (United States Department of Commerce), Halle Tecco (Rock Health)
Average rating: ***..
(3.33, 12 ratings)
All-Day: For business strategists, marketers, product managers, and entrepreneurs, Data-Driven Business looks at how to use data to make better business decisions faster. Packed with case studies, panels, and eye-opening presentations, this fast-paced day focuses on how to solve today's thorniest business problems with Big Data. It's the missing MBA for a data-driven, always-on business world. Read more.
10:10am–10:30am Wednesday, 10/15/2014
Data-Driven Business Day
Location: E 20/ E 21
Jennifer Zeszut (Beckon)
Average rating: ***..
(3.00, 3 ratings)
As the number of ways to reach consumers proliferates, marketers are swimming in data. But then why does the latest American Marketing Association survey show that the percentage of marketing leaders actually using data to make decisions has dropped from an embarrassing 37% two years ago to a mere 29% at last check? Read more.