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Make Data Work
Oct 15–17, 2014 • New York, NY
Farrah Bostic

Farrah Bostic
Founder, The Difference Engine

Website | @farrahbostic

Farrah Bostic is the founder of the Difference Engine, which she created based on her belief that deep understanding of customer needs is essential to growing businesses through great products and services. Farrah has honed her customer-centric insights as an advisor to some of the world’s most respected brands, including Apple, Microsoft, Disney, Samsung, and UPS. Previously, she began her career as a creative and then went on to be a strategist at leading agencies, including Wieden+Kennedy, TBWA\Chiat\Day, Mad Dogs & Englishmen, and Digitas, where she was group planning director and mobile strategy lead; she also ran innovation as a partner at Hall & Partners and developed digital tools for online qualitative research as SVP of consumer immersion at OTX.


9:00am–5:00pm Wednesday, 10/15/2014
Data-Driven Business Day
Location: 1 E20/1 E21
Alistair Croll (Solve For Interesting), Farrah Bostic (The Difference Engine), Edd Wilder-James (Google), Jennifer Zeszut (Beckon), Brian Dalessandro (Capital One), Jana Eggers (Nara Logics), Joe Caserta (Caserta Concepts), Joy Beatty (Seilevel), kim rees (Periscopic), Peter Ferns (Goldman Sachs & Co), Brigitte Piniewski (nonaffiliated ), Nellwyn Thomas (Etsy), Michael Rosenbaum (Pegged Software), Merici Vinton (OI Engine @ IDEO ), Mary Ann Wayer (Premier Inc), Rohit Jain (Esgyn), Amy Gaskins (Panopticon), Jen van der Meer (Reason Street), Mark Doms (United States Department of Commerce), Halle Tecco (Rock Health)
Average rating: ***..
(3.33, 12 ratings)
All-Day: For business strategists, marketers, product managers, and entrepreneurs, Data-Driven Business looks at how to use data to make better business decisions faster. Packed with case studies, panels, and eye-opening presentations, this fast-paced day focuses on how to solve today's thorniest business problems with Big Data. It's the missing MBA for a data-driven, always-on business world. Read more.
9:05am–9:25am Wednesday, 10/15/2014
Data-Driven Business Day
Location: E 20/ E 21
Farrah Bostic (The Difference Engine)
Average rating: ****.
(4.50, 2 ratings)
Amidst the fervor of big data, we forget that numbers don't speak for themselves—people speak for them, and people speak through them. The interpretive layer of research, design, and business decision making matters, in some ways more than ever. We have more data, more frameworks, more hypotheses, more beliefs than ever before competing for the attentions of CEOs and product teams alike. Read more.
11:40am–12:10pm Wednesday, 10/15/2014
Data-Driven Business Day
Location: E 20/ E 21
Joe Caserta (Caserta Concepts), Farrah Bostic (The Difference Engine), Halle Tecco (Rock Health)
Average rating: **...
(2.50, 2 ratings)
All the hype around Big Data misses the point: This is about deciding better. From collecting more things faster, to having machines help us separate the digital wheat from the digital chaff, to understanding how to run experiments quickly and turn insights into outcomes, we are entering an era of better decisions. An organization’s ability to learn and adapt faster than its competition.... Read more.