John Schitka, is a Solution Marketing Manager on the SAP Big Data Solution Marketing team. His focus in the SAP Big Data arena is largely on Hadoop and SAP HANA smart data access capabilities. A graduate of McMaster University, he holds an MBA from the University of Windsor. He has worked in product marketing and product management in the high tech arena for a number of years, taught at a private college and has co-authored a number of published text books. He has a true love of technology and all that it has to offer the world.