Max Shron runs Shron & Company, a data strategy consulting firm based in New York. His team provides advice and analysis to help organizations tackle hard data challenges. Max previously was lead data scientist at New York-based OkCupid, and participated as the big-data side of its successful OkTrends blog. His work has appeared worldwide, in outlets including the New York Times, Chicago Tribune, Huffington Post and WNYC. Max holds a degree in Mathematics from the University of Chicago.