Skip to main content
Make Data Work
Oct 15–17, 2014 • New York, NY
Jen van der Meer

Jen van der Meer
Founder, Reason Street

Website | @jenvandermeer

Jen van der Meer is the founder and CEO of Reason Street, where she creates business models for social impact. A former Wall Street analyst and economist, Jen is a data doyen who masters the emerging edge of technological change. Throughout her career, Jen has practiced an approach that is equal parts data-driven and creative to understand and apply the opportunities for technology to transform the economy, society, and culture. Jen has held executive management roles at Organic, Frog Design, Dachis Group, and Luminary Labs. She was previously a partner at Drillteam where she developed innovation crowdsourcing programs for companies such as Target, Toyota, Nestle, and Neiman Marcus, earning the first social media programs in the industry. Jen organized the acquisition of Drillteam to Powered, Inc. in 2010, which was then merged into Dachis Group in 2011. She is actively engaged in the local startup community in New York City and is a vocal supporter of the open data movement. She is also an adjunct professor at NYU ITP and SVA’s Products of Design. Jen has a BA in comparative religion from Trinity College and an MBA from HEC in Paris. You can reach Jen at Jenvandermeer.org.

Sessions

9:00am–5:00pm Wednesday, 10/15/2014
SOLD OUT
Data-Driven Business Day
Location: 1 E20/1 E21
Alistair Croll (Solve For Interesting), Farrah Bostic (The Difference Engine), Edd Wilder-James (Google), Jennifer Zeszut (Beckon), Brian Dalessandro (Capital One), Jana Eggers (Nara Logics), Joe Caserta (Caserta Concepts), Joy Beatty (Seilevel), kim rees (Periscopic), Peter Ferns (Goldman Sachs & Co), Brigitte Piniewski (nonaffiliated ), Nellwyn Thomas (Etsy), Michael Rosenbaum (Pegged Software), Merici Vinton (OI Engine @ IDEO ), Mary Ann Wayer (Premier Inc), Rohit Jain (Esgyn), Amy Gaskins (Panopticon), Jen van der Meer (Reason Street), Mark Doms (United States Department of Commerce), Halle Tecco (Rock Health)
Average rating: ***..
(3.33, 12 ratings)
All-Day: For business strategists, marketers, product managers, and entrepreneurs, Data-Driven Business looks at how to use data to make better business decisions faster. Packed with case studies, panels, and eye-opening presentations, this fast-paced day focuses on how to solve today's thorniest business problems with Big Data. It's the missing MBA for a data-driven, always-on business world. Read more.
9:25am–9:50am Wednesday, 10/15/2014
Data-Driven Business Day
Location: E 20/ E 21
Mark Doms (United States Department of Commerce), Jen van der Meer (Reason Street)
Average rating: ***..
(3.33, 3 ratings)
The US Department of Commerce has long been the powerhouse of government data, trailblazing the use of government statistics and analysis for all of us to make more informed decisions. Now that the era of big data is upon us, with large volumes of data collected and analyzed by the private sector, by citizens themselves, and sensors, how is the agency questioning its boundaries? Read more.